#SMWNYC

Apr 30 - May 2




Social Media Showdown: Should Email, Print, Display or TV Get Your Social Media Dollars? You Decide!

Hosted by Econsultancy

wednesday, February 20, 2013

10:00 AM - 11:00 AM

Whole Foods Cafe (2nd Floor) - Tribeca

Old school debate meets Dragon’s Den in this interactive game show. Audience members act as the CMO who has to decide what channel to partner their social media campaign with: Email, Print, Display or TV. Four expert teams, representing each channel, battle it out to convince the audience that they can provide the best bang for their buck.

This is for senior marketers who want to take a different look at how social can be integrated across channels or those who are power hungry and want to decide the fate of our teams in competition.

Hosted by Econsultancy Editorial Director, Heather Taylor, and Jeremy Goldman of Firebrand, grand master judge David St. John Tradewell will lead the audience in deciding which team is the ultimate winner!

They include:

EMAIL: Michael Ryan Wilson (Responsys) and Jordan Cohen (Movable Ink)

DISPLAY: Gemma Craven (Social@Ogilvy) and Scott McAllister (American Express)

TV: Mark Pollard (Big Spaceship) and Jessica Elefante (GoGo squeeZ/ Materne)

PRINT: Erica Bartman (Former AdWeek) and Lynn Teo (McCann)

VENUE INFORMATION:
Whole Foods Market – Tribeca (2nd Floor cafe)

270 Greenwich Street
New York  New York  10007


Social Media Week

Social Media Showdown: Should Email, Print, Display or TV Get Your Social Media Dollars? You Decide!

February 20, 2013 - 10:00 AM - 11:00 AM

Hosted by Econsultancy




Erica Bartman

Erica Bartman

Former publisher, Adweek

Jordan Cohen

Jordan Cohen

Vice President of Marketing, Movable Ink

Gemma Craven

Gemma Craven

Executive Vice President, New York Group Director, Social@Ogilvy

Jessica Elefante

Jessica Elefante

Director of Digital Strategy & Partnerships, GoGo squeeZ/ Materne

Jeremy Goldman

Jeremy Goldman

Founder, Firebrand Group

Scott McAllister

Scott McAllister

VP Digital Acquisition/Early Engagement Marketing, American Express

Mark Pollard

Mark Pollard

VP, Brand Strategy at Big Spaceship, Big Spaceship

David St. John-Tradewell

David St. John-Tradewell

Commercial Director (North America), Econsultancy

Heather Taylor

Heather Taylor

Director of Creative Strategy, The Economist Group

Lynn Teo

Lynn Teo

Chief Experience Officer, McCann

Michael Ryan Wilson

Michael Ryan Wilson

Art Director, Responsys