Old school debate meets Dragon’s Den in this interactive game show. Audience members act as the CMO who has to decide what channel to partner their social media campaign with: Email, Print, Display or TV. Four expert teams, representing each channel, battle it out to convince the audience that they can provide the best bang for their buck.
This is for senior marketers who want to take a different look at how social can be integrated across channels or those who are power hungry and want to decide the fate of our teams in competition.
Hosted by Econsultancy Editorial Director, Heather Taylor, and Jeremy Goldman of Firebrand, grand master judge David St. John Tradewell will lead the audience in deciding which team is the ultimate winner!
EMAIL: Michael Ryan Wilson (Responsys) and Jordan Cohen (Movable Ink)
DISPLAY: Gemma Craven (Social@Ogilvy) and Scott McAllister (American Express)
TV: Mark Pollard (Big Spaceship) and Jessica Elefante (GoGo squeeZ/ Materne)
PRINT: Erica Bartman (Former AdWeek) and Lynn Teo (McCann)
Whole Foods Market – Tribeca (2nd Floor cafe)