Social Media Showdown: Should Email, Print, Display or TV Get Your Social Media Dollars? You Decide!

10:00 AM - 11:00 AM

Hosted by Econsultancy

Whole Foods Cafe (2nd Floor) - Tribeca 270 Greenwich Street New York NY 10007




Old school debate meets Dragon’s Den in this interactive game show. Audience members act as the CMO who has to decide what channel to partner their social media campaign with: Email, Print, Display or TV. Four expert teams, representing each channel, battle it out to convince the audience that they can provide the best bang for their buck.

This is for senior marketers who want to take a different look at how social can be integrated across channels or those who are power hungry and want to decide the fate of our teams in competition.

Hosted by Econsultancy Editorial Director, Heather Taylor, and Jeremy Goldman of Firebrand, grand master judge David St. John Tradewell will lead the audience in deciding which team is the ultimate winner!

They include:

EMAIL: Michael Ryan Wilson (Responsys) and Jordan Cohen (Movable Ink)

DISPLAY: Gemma Craven (Social@Ogilvy) and Scott McAllister (American Express)

TV: Mark Pollard (Big Spaceship) and Jessica Elefante (GoGo squeeZ/ Materne)

PRINT: Erica Bartman (Former AdWeek) and Lynn Teo (McCann)

VENUE INFORMATION:
Whole Foods Market – Tribeca (2nd Floor cafe)

270 Greenwich Street
New York  New York  10007

Venue & Location

Whole Foods Cafe (2nd Floor) - Tribeca

270 Greenwich Street
New York, NY 10007





Social Media Week

10:00 AM - 11:00 AM

Social Media Showdown: Should Email, Print, Display or TV Get Your Social Media Dollars? You Decide!

#smwShowdown






  • Erica Bartman

    Erica Bartman

    Former publisher

    Adweek

    ericaplus2
  • Jordan Cohen

    Jordan Cohen

    Vice President of Marketing

    Movable Ink

    jcohen808
  • Gemma Craven

    Gemma Craven

    Executive Vice President, New York Group Director

    Social@Ogilvy

    gemsie
  • Jessica Elefante

    Jessica Elefante

    Director of Digital Strategy & Partnerships

    GoGo squeeZ/ Materne

    jesselefanteNYC
  • Jeremy Goldman

    Jeremy Goldman

    Founder

    Firebrand Group

    jeremarketer
  • Scott McAllister

    Scott McAllister

    VP Digital Acquisition/Early Engagement Marketing

    American Express

    ScottMcADigital
  • Mark Pollard

    Mark Pollard

    VP, Brand Strategy at Big Spaceship

    Big Spaceship

    markpollard
  • David St. John-Tradewell

    David St. John-Tradewell

    Commercial Director (North America)

    Econsultancy

    dstradewell
  • Heather Taylor

    Heather Taylor

    Director of Creative Strategy

    The Economist

    HeatherAtaylor
  • Lynn Teo

    Lynn Teo

    Chief Experience Officer

    McCann

    Lynn_Teo
  • Michael Ryan Wilson

    Michael Ryan Wilson

    Art Director

    Responsys

    Responsys