How Social Has Rocked the Live Music Experience

Hosted by Momentum Worldwide and AEG

wednesday, February 24, 2016

4:30 PM - 5:20 PM

TimesCenter (FWD Stage)

iPhone vs. Lighter – which belongs at the encore?

You’ve all seen someone recording an entire show on their phone instead of watching it. Sure, the video looks great and yes, they get some Likes, but is it worth the distraction? Isn’t it better to just be “in the moment?” Or, is there a chance the moment is only important because it’s been captured? Did the band win you over if they didn’t make your playlist?

Social media has an overarching role in almost every experience millennials have – but does it improve the live concert experience, before, during or after the show? Sometimes life tells us “No” (like the example above) but the funny thing is that the research – giving a voice to those fans – says “Yes.”

According to a recent study, 70% of millennials feel that social media improves the live music experience; 32% feel that it greatly improves the experience. The majority of millennials will take part in sharing music moments on social media while being at a live event. In fact, most Facebook users prefer their newsfeed to show their friends at live events and experiences over anything else. When does social belong in the music experience – before, during and after the show – and when does it not? When do brands belong in the social exchange? What content is really being watched and appreciated? How can and should the artists themselves take part – and in what channels and communities?

  • Forbes’s Hugh McIntyre moderates a panel discussion between
    • Glenn Minerley, VP Group Account Director, Music and Entertainment Momentum Worldwide
    • Scott Carlis, Vice President, Digital, Social Media & Marketing, AEG Global Partnerships
    • Camille Hackney, EVP Brand Partnerships/Commercial Licensing, Atlantic Records
    • Jennifer Betka, CMO, StubHub
    • Maureen Traynor, Global Director of Branded Experiences, Spotify

…on what parts of social are actually making music experiences better, and debate when social and brands belong and when it doesn’t.
After the panel, the moderator and panelists will engage in Q&A with the audience.

Event Location



Social Media Week

How Social Has Rocked the Live Music Experience

February 24, 2016 - 4:30 PM - 5:20 PM

Hosted by Momentum Worldwide and AEG




Jennifer  Betka

Jennifer Betka

Chief Marketing Officer, StubHub

Camille Hackney

Camille Hackney

EVP, Brand Partnerships & Commercial Licensing Atlantic Records & Head of Global Brand Partnerships, Warner Music Group

Hugh McIntyre

Hugh McIntyre

Contributor, Forbes

Glenn Minerley

Glenn Minerley

VP, Group Account Director, Music & Entertainment, Momentum Worldwide

Maureen Traynor

Maureen Traynor

Senior Director, Partner Solutions at Spotify, Spotify