#SMWNYC

May 5-7, 2020




Stop The Scroll: The Secret to Thumb-Stopping Content [Session 3]

Hosted by NBCUniversal

  • Tuesday, May 5, 2020

  • 11:45 AM - 12:30 PM

  • Venue: Sheraton Times Square

  • Track: Content and New Formats



SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In today’s world, we only have seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60 or 30-second movie trailer or other pieces of content directly to social media. It needs to be tailored – think format, platform and audience. Gone are the days where a one-creative-fits-all-platform approach is acceptable. Creating compelling content is mandatory in our mobile-driven world and doing it successfully is an art.

Attend this session and learn:

  • What thumb-stopping content is and why it’s essential in 2020
  • Best practices for engaging content that drives results
  • Case studies of leading brands that are creating thumb-stopping content

Event Location



Social Media Week

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 3]

May 5, 2020 - 11:45 AM - 12:30 PM

Hosted by NBCUniversal




Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal