In a crowded streaming space of Netflix, Hulu, YouTube, Amazon, WarnerMedia, and Disney+, how are subscribers choosing their bundles and what kind of marketing techniques are keeping them loyal? After a successful launch in November 2019, how is Apple TV+ effectively attracting, engaging, and retaining subscribers in a competitive space?
In this session, join Julie Moore of Apple TV+ and Linda Ong, Chief Culture Officer of Civic Entertainment Group, as they explore the answers to these questions.
Attend this session and learn:
- Key cultural insights and marketing strategy for premium content
- What techniques are being used to drive user growth and how to implement them
- The role of content marketing and how it is used to connect better with consumers