#SMWNYC

May 5-7, 2020




Stories to Believe In: Taking a Bite Out of Apple TV+

Hosted by Civic Entertainment Group

  • Wednesday, May 6, 2020

  • 4:35 PM - 5:15 PM

  • Venue: To Be Announced

  • Track: Content and New Formats



In a crowded streaming space of Netflix, Hulu, YouTube, Amazon, WarnerMedia, and Disney+, how are subscribers choosing their bundles and what kind of marketing techniques are keeping them loyal? After a successful launch in November 2019, how is Apple TV+ effectively attracting, engaging, and retaining subscribers in a competitive space?

In this session, join Julie Moore of Apple TV+ and Linda Ong, Chief Culture Officer of Civic Entertainment Group, as they explore the answers to these questions.

Attend this session and learn:

  • Key cultural insights and marketing strategy for premium content
  • What techniques are being used to drive user growth and how to implement them
  • The role of content marketing and how it is used to connect better with consumers

Event Location



Social Media Week

Stories to Believe In: Taking a Bite Out of Apple TV+

May 6, 2020 - 4:35 PM - 5:15 PM

Hosted by Civic Entertainment Group