#SMWNYC

Apr 30 - May 2




Storytelling for Social Impact

Hosted by Columbia Univerity

wednesday, May 1, 2019

10:40 AM - 11:40 AM

Sheraton Times Square

Roundtables

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

At a time when facts themselves are being brazenly challenged in our public debate, social causes and cause-minded companies must be serious about engaging their communities around the principles they put forth and cherish. The future will be won by those who can spread their ideas better, faster and more durably. But it’s not enough to simply have the facts on your side. Causes need to mobilize their supporters into communities. Storytelling needs to be community-validated and catalyzed in to action and allowed to be adopted and then mutated by those who carry it forward. This Roundtable discusses how, who does it best so far in the cause sector, and shares what works and what to avoid.

Event Location



Social Media Week

Storytelling for Social Impact

May 1, 2019 - 10:40 AM - 11:40 AM

Hosted by Columbia Univerity




Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University