There are few words more powerful in the English language than “once upon a time.” Why? Because human beings are indefensible to the power of stories. It’s not the seductive nature of prose alone that wields these effects but the utility of storytelling that facilitates information exchange and behavioral norming.
This, of course, creates an invaluable vehicle for marketers to deliver branded messages. However, not all stories are created equal. For every successful branded story told, there is a long list of failures. How then might brands fully realize storytelling’s true potential?
This session aims to explore this phenomenon further and offer some actionable perspective.
Attend this session and learn:
- Gain an understanding of storytelling anatomy
- Explore the kind of stories which brands are licensed to tell
- Identify the role culture plays in brand storytelling