The Art & Science of Storytelling, presented by The New York Times

Hosted by The New York Times

thursday, February 20, 2014

10:30 AM - 11:45 AM

Highline Stages - ENGAGE

In our real-time, social, mobile media world, brands are publishers and publishers are platforms. On both sides of the equation, that means great opportunity and great responsibility, as well as a reinvigoration of the media/marketer relationship.

On the heels of The New York Times’s launch of its own platform for marketers-as-publishers, EVP of Advertising Meredith Kopit Levien will talk about disruption, change, value-creation and the principals and practices associated with this new frontier.

 

This event will be hosted on SMW’s ENGAGE stage.

Event Location



Social Media Week

The Art & Science of Storytelling, presented by The New York Times

February 20, 2014 - 10:30 AM - 11:45 AM

Hosted by The New York Times




Meredith Kopit Levien

Meredith Kopit Levien

EVP & Chief Operating Officer, The New York Times