#SMWNYC

May 5-7, 2020




The Content Paradox: A Passing Fad or Our New Reality?

Hosted by Pond5

tuesday, April 30, 2019

11:35 AM - 12:15 PM

Sheraton Times Square

Stage 3

Content consumption is now a 24/7 activity, but creating enough content to satiate consumer demand is challenging. The need for more and more content, in conjunction with declining production budgets, has created a paradox affecting the production, marketing and media industries, to devastating degrees at times. In this panel, we will hear how production companies, agencies, and media companies are coping with their new reality by turning to unconventional solutions.

Attend this session and learn:

  • How to rethink traditional production methods to meet the demands of content creation
  • How to save time and money when creating social content

Event Location



Social Media Week

The Content Paradox: A Passing Fad or Our New Reality?

April 30, 2019 - 11:35 AM - 12:15 PM

Hosted by Pond5




Robert Davis

Robert Davis

Head of Digital, Ogilvy

Jon Finkelstein

Jon Finkelstein

Executive Creative Director, PwC Toronto

Amy Hobby

Amy Hobby

Executive Director, Tribeca Film Institute

Teresa Palagano

Teresa Palagano

Global Director Branded Content, The Economist

Jason Teichman

Jason Teichman

CEO, Pond5