#SMWNYC

May 5-7, 2020




The Evolution of Consumer Driven Storytelling

Hosted by Postmates

tuesday, April 30, 2019

4:25 PM - 4:50 PM

Sheraton Times Square

Stage 2

In a world where having a direct relationship with your customer is table stakes, understanding how to evolve the way you build your brand and tell your story is a must. Brands that are successful have learned how to develop storylines that are consumer-led, data-driven and rooted in meaningful consumer truths.

Eric Edge, SVP, Brand & Communications of Postmates will discuss in a fireside conversation how successful brands are paving the way for this best-in-class storytelling technique, and will provide actionable takeaways on how the audience can adapt to have a challenger-brand mindset and drive results.

Attend this session and learn:

  • How to build your brand around consumer-driven stories
  • How to adopt a challenger-brand mindset
  • How to drive results through storytelling

Event Location



Social Media Week

The Evolution of Consumer Driven Storytelling

April 30, 2019 - 4:25 PM - 4:50 PM

Hosted by Postmates




Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

edge
Diana Pearl

Diana Pearl

Staff Writer, AdWeek

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