In a world where having a direct relationship with your customer is table stakes, understanding how to evolve the way you build your brand and tell your story is a must. Brands that are successful have learned how to develop storylines that are consumer-led, data-driven and rooted in meaningful consumer truths.
Eric Edge, SVP, Brand & Communications of Postmates will discuss in a fireside conversation how successful brands are paving the way for this best-in-class storytelling technique, and will provide actionable takeaways on how the audience can adapt to have a challenger-brand mindset and drive results.
Attend this session and learn:
- How to build your brand around consumer-driven stories
- How to adopt a challenger-brand mindset
- How to drive results through storytelling