#SMWNYC

May 5-7, 2020




The Future is Personal: How Early Insights are Personalizing Marketing

Hosted by Pinterest

  • Thursday, April 26, 2018

  • 12:15 PM - 12:55 PM

  • Venue: Sheraton Times Square: Stage 1

  • Track: Future of Brands



“Disruption” isn’t the future of marketing—it’s personalization. Brands see personalization as a means for reaching the most relevant people with the right message at the right time. To personalize your marketing, you need to understand trends and shifts in consumer behavior as early as possible.

The session will discuss why delivering tangible value to consumers and building trust is key to executing on effective personalized brand experiences, and showcase some of the ways that Pinterest is helping inspire people to take action during key life moments.

Attend this session and learn:

  • Why Pinterest’s model, focused on turning inspirational moments into action, presents a differentiated viewpoint on brands and personalization
  • Why personalized experiences must deliver tangible value to consumers
  • How Pinterest provides people with inspirational, relevant, and visual content designed to help them do more of what they love

Event Location



Social Media Week

The Future is Personal: How Early Insights are Personalizing Marketing

April 26, 2018 - 12:15 PM - 12:55 PM

Hosted by Pinterest




Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

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