Entertainment has rapidly evolved over the last decade, with social media ushering in a new age of storytelling and content creators wielding more influence than Hollywood celebrities. As viewers follow internet personalities across platforms — including YouTube, TikTok, and Instagram — brands now have countless avenues to integrate directly into content and connect with audiences in authentic ways. And with new opportunities come new challenges; audiences have a vast amount of content to choose from, making capturing and maintaining attention easier said than done. To make the greatest impact, brands must consider the right influencers to partner with based on the content they produce, their core audience, and whether or not they can seamlessly integrate a product.
Luckily, marketers don’t have to navigate this space alone. AI is guiding brands by providing targeted recommendations of the most impactful influencer partnerships. Through sorting through vast amounts of data and content faster than any human, marketers can leave the decision-making to the AI and focus their efforts on creativity and relationship building.
In this session, CEO of Branded Entertainment Network and influencer marketing pioneer Ricky Ray Butler will discuss how the future of influencer marketing depends on AI to determine the best non-disruptive integrations, achieve successful audience engagement, and create authentic influencer content. AI will transform marketers’ ability to harness the vast amount of data at their fingertips as they prepare to move into an ad-free future.
Attend this session and learn:
- How to use AI to develop successful influencer partnerships
- The marketing and sales impact of non-disruptive brand integration in social media content
- How to provide a solution to audience attention and retention in the form of AI-powered brand integrations
- How to forge meaningful partnerships that fuel engaging, authentic content and delivers results