As a cluttered media industry looks to quick fixes, like “pivoting to video,” striving for three second views, or sacrificing quality for scale, leading publishers are evolving their business models for a new age. These evolutions in the publishing world have unfolded parallel to mounting pressures from advertisers when it comes to connecting with relevant audiences in trustworthy, brand safe environments. And in the midst of all this chaos, the audience is all too often left facing massive challenges when it comes to getting the relevant and high-quality information they need.
In this session, Melissa Bell — a journalist, product lead, and entrepreneur who left the Washington Post to co-found the news brand Vox — will discuss how her unconventional background led to her current role as Publisher at Vox Media; how her unique editorial strategies and network approach to brand building is growing Vox Media’s audiences, delivering tangible value to their brand partners, and leading to the next phase of our industry’s future; and what she worries about most in this age of mass media surplus.
Attend this session and learn:
- How to tell authoritative, trustworthy stories across multiple mediums (social, emerging video, podcasts, newsletters, live events, and more
- The secrets to building an innovative newsroom for the digital age (and whatever comes next)
- Case examples from Vox Media’s trusted networks and innovative lines of business
- Why we need to cut through the clutter, and how we can do it
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.