#SMWNYC

May 5-7, 2020




The Natural Food Revolution: Help Build Digital Communities That Convert

Hosted by SRW

wednesday, May 1, 2019

2:05 PM - 2:30 PM

Sheraton Times Square

Stage 3

From dairy-free yogurt to natural baking mixes, to meatless meat, to Keto snacks, the trend is clear: American consumers are demanding transparency, traceability and more nutritious food. By deploying hyper-targeted and personalized paid social campaigns, natural food brands have been able to drive massive awareness, value and sales, both online and in-store. This expert panel will analyze current trends, key strategies and learnings that can be applied to win in many other categories.

Attend this session and learn:

  • Facebook is not dead, massive opportunity to efficiently drive awareness and sales (especially among Moms!)
  • Finding the essence, truth of your brand and amplify it
  • Conflict in social channels comments is good! Turn it to your advantage
  • The three things you should do immediately to drive sales on social media

Event Location



Social Media Week

The Natural Food Revolution: Help Build Digital Communities That Convert

May 1, 2019 - 2:05 PM - 2:30 PM

Hosted by SRW




Katharine Ashworth

Katharine Ashworth

VP Digital & US Marketing, Love Good Fats

Paul Laubscher

Paul Laubscher

Director of Marketing, Calbee North America

Kate Weidner

Kate Weidner

Founder, SRW

Nadine Williams

Nadine Williams

Director of Marketing, Shenandoah Growers