#SMWNYC

May 5-7, 2020




The New Era of Digital Content: How Brands & Publishers are Keeping Up with Audiences

Hosted by UK Department of International Trade

thursday, April 26, 2018

11:30 AM - 11:50 AM

Sheraton Times Square

Stage 2

Social media has multiplied brand and publishers’ content needs in immeasurable ways. Beyond the sheer volume of content that must now be generated to meet the needs of always-on readers, the increased competition for attention has raised the bar for what constitutes as breakthrough, thumb-stopping content experiences. Today’s consumers expect more, and more of it.

For brands, publishers, and content creators, this has created new challenges. How can creators produce relevant and powerful content quickly and at the quality-level that consumers have come to expect? How can creators meet the demand with limited resources? In this session, we invite publishers to explore how emerging technologies can be used to become more prolific and meaningful with their content generation. The panelists will discuss the rising importance of video as a format, why mobile should be core to any content strategy, and how AI and machine learning are changing the future of content creation and online advertising on the whole.

Attend this session and learn:

  • Which formats are resonating with consumers most and how publishers and advertisers can leverage audience data to create the most appropriate and relevant content
  • How publishers and creators are dealing with increased pressures when it comes to the volume and quality of content generated
  • How the emergence of video as a prime format has changed how publishers approach storytelling and which resources are needed to effectively “pivot to video”
  • Beyond video, what are the other formats that are resonating with consumers today (e.g. audio)

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

The New Era of Digital Content: How Brands & Publishers are Keeping Up with Audiences

April 26, 2018 - 11:30 AM - 11:50 AM

Hosted by UK Department of International Trade




Elizabeth Carter

Elizabeth Carter

VP Marketing, Culture Trip

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

tobydanza
Matthew Friedman

Matthew Friedman

Vice President, US Sales, Adludio, Inc.

Dan Garraway

Dan Garraway

Co-Founder, WIREWAX

Serena Guen

Serena Guen

Founder, SUITCASE Group

SerenaGuen
Jonny Kaldor

Jonny Kaldor

Founder & CEO, Pugpig

Johanna Salazar

Johanna Salazar

Co-Founder & Executive Producer, Two Goats

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