#SMWNYC

May 5-7, 2020




Agenda

There's Power in Consumer Feedback: How Listening to Reactions can Drive Better ​Brand ​Performance on Social Media

Hosted by BrandBastion

  • Date: Wednesday, April 25, 2018

  • Time: 11:30 AM - 12:10 PM

  • Venue: Sheraton Times Square: Stage 2

  • Track: Paid Media Models



Many successful brands and advertisers receive thousands of comments daily across their Facebook ads and organic accounts. These comments may include purchase inquiries, complaints about issues with the ad, spam or even competitor promotions. If you know how to handle these comments the right way, they can lead to a big win for you, increasing conversions and return on ad spend.

In this session, Jenny Wolfram, CEO & Founder of BrandBastion, shares case studies from brands that effectively used engagement to drive tangible business objectives, such as increased website conversions and positive user sentiment. The best part: It’s much less labor-intensive than you might think.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.



Social Media Week

There's Power in Consumer Feedback: How Listening to Reactions can Drive Better ​Brand ​Performance on Social Media

April 25, 2018 - 11:30 AM - 12:10 PM

Hosted by BrandBastion




Christina Peirona

Christina Peirona

Executive Director, Global Consumer Marketing, MAC Cosmetics

Jenny Wolfram

Jenny Wolfram

CEO & Founder, BrandBastion

jennywolfram