Paul Marcum (GE, Bloomberg & Truffle Pig) and Brook Lundy (Someecards & Razorfish), the two digital media pioneers behind the new agency, Big Finish Digital, share with us the story of data-driven marketing from its origins up to the most recent developments that have created such a disconnect between marketing practices and consumer privacy concerns — and propose “Total Targeting Transparency,” their self-regulation solution for the industry.
Though the subject is vast, the approach will be entertaining and enlightening, featuring original research, attempts to embarrass the audience and over-sharing by the presenters. There will be three sections: “data collection & regulation for agency creatives,” “GDPR basics for those who are still awake,” and “there’s a solution in front of us if we’re willing to pursue it.”
Attend this session and learn:
- Brief history of consumer data collection, regulation and self-regulation efforts
- Basics of General Data Protection Regulation (GDPR) and how it will impact social media
- A proposed update to existing industry efforts at self-regulation that balances consumer and marketer interests
- Inappropriate details about Brook and Paul, known previously to only Google and/or Facebook
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.