May 5-7, 2020

Too Close: How Much Data is Too Much Data for Advertisers to Have?

Hosted by Big Finish Digital

friday, April 27, 2018

10:20 AM - 11:00 AM

Sheraton Times Square

Stage 2

Paul Marcum (GE, Bloomberg & Truffle Pig) and Brook Lundy (Someecards & Razorfish), the two digital media pioneers behind the new agency, Big Finish Digital, share with us the story of data-driven marketing from its origins up to the most recent developments that have created such a disconnect between marketing practices and consumer privacy concerns — and propose “Total Targeting Transparency,” their self-regulation solution for the industry.

Though the subject is vast, the approach will be entertaining and enlightening, featuring original research, attempts to embarrass the audience and over-sharing by the presenters. There will be three sections: “data collection & regulation for agency creatives,” “GDPR basics for those who are still awake,” and “there’s a solution in front of us if we’re willing to pursue it.”

Attend this session and learn:

  • Brief history of consumer data collection, regulation​​ and self-regulation efforts
  • Basics of General Data Protection Regulation (GDPR) and how it will impact social media
  • A proposed update to existing industry efforts at self-regulation that balances consumer and marketer interests
  • Inappropriate details about Brook and Paul, known previously to only Google and/or Facebook

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

Event Location

Social Media Week

Too Close: How Much Data is Too Much Data for Advertisers to Have?

April 27, 2018 - 10:20 AM - 11:00 AM

Hosted by Big Finish Digital

Brook Lundy

Brook Lundy

Co-Founder & Chief Creative Officer, Big Finish Digital

Paul Marcum

Paul Marcum

Co-Founder & CEO, Big Finish Digital

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