#SMWNYC

May 5-7, 2020




Transforming a 160-year-old Magazine into a Multi-Platform Brand

Hosted by The Atlantic

tuesday, February 28, 2017

10:30 AM - 10:55 AM

TimesCenter: Stage One

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com.

In this talk The Atlantic’s president Bob Cohn will detail the transformation of The Atlantic over the last decade, and the challenges and opportunities ahead.

Event Location



Social Media Week

Transforming a 160-year-old Magazine into a Multi-Platform Brand

February 28, 2017 - 10:30 AM - 10:55 AM

Hosted by The Atlantic




Bob Cohn

Bob Cohn

President, The Atlantic