Sixty-three percent of businesses plan to increase their spending on influencer marketing in the next year. Despite influencer programs opening a window of opportunity for retailers in terms of reaching untapped customers, many emphasize a ‘set it and forget it’ approach that focuses solely on the next piece of social copy as opposed to the more holistic approach of forging authentic, long-term relationships.
In this session, join Mario Moreno, Head of Marketing of H&M, as he shares best practices and a case study serving as an example of how brands can position themselves for sustainable partnerships through an ambassador-centric approach to their influencer strategies.
Attend this session and learn:
- How to personalize your activation plans through human-first, experience-led campaigns
- How to foster a genuine environment for influencers conducive to content creation
- How to establish your strategy for identifying potential influencer partners and the key qualities that make up the right partner for your brand