#SMWNYC

May 5-7, 2020




Turning Influencers into Ambassadors

Hosted by H&M

  • Thursday, May 7, 2020

  • 10:05 AM - 10:30 AM

  • Venue: Sheraton Times Square

  • Track: Influencer Marketing and Creators



Sixty-three percent of businesses plan to increase their spending on influencer marketing in the next year. Despite influencer programs opening a window of opportunity for retailers in terms of reaching untapped customers, many emphasize a ‘set it and forget it’ approach that focuses solely on the next piece of social copy as opposed to the more holistic approach of forging authentic, long-term relationships.

In this session, join Mario Moreno, Head of Marketing of H&M, as he shares best practices and a case study serving as an example of how brands can position themselves for sustainable partnerships through an ambassador-centric approach to their influencer strategies.

Attend this session and learn:

  • How to personalize your activation plans through human-first, experience-led campaigns
  • How to foster a genuine environment for influencers conducive to content creation
  • How to establish your strategy for identifying potential influencer partners and the key qualities that make up the right partner for your brand

Event Location



Social Media Week

Turning Influencers into Ambassadors

May 7, 2020 - 10:05 AM - 10:30 AM

Hosted by H&M




Mario Moreno

Mario Moreno

Head of Marketing, H&M

followmario