As consumers increasingly think about how they spend their time, the attention economy has become the largest and fastest growing segment of the global economy. But today, the attention economy is powered by the wrong incentives and rewarding the wrong people and will eventually cause a market crash or worse. Businesses with quality attention are undervalued, and others are losing value by chasing meaningless metrics. There’s a huge market opportunity for brands that build trust by valuing people’s attention and measuring it properly.
In this session, Attention Capital CEO and co-founder Joe Marchese will walk through the current state of the attention economy, what comes next, what his new company Attention Capital is up to, and how brands can set themselves up to exponentially benefit in a market correction by properly measuring and valuing attention.
Attend this session and learn:
- Why there are enormous inefficiencies in how people’s attention is being extracted and traded in today’s market
- Why there is a massive opportunity for brands that build trust by valuing people’s attention and measuring it properly
- The solutions that will represent a new age of media companies