Globally, social media reliance is positive for Brands. Whether on mobile devices, laptops or desktop computers, demand for social media engagement is good news for brands. In Africa, according to the 2014 “Emerging Nations Embrace Internet, Mobile Technology” report by the Pew Research Global Attitudes Project, approximately 78 percent of internet usage in Africa is for social media. This lays the foundation for Africa’s estimated $14-billion social media industry. With the internet expected to contribute a minimum of $300 billion to Africa’s GDP by 2025, social media could contribute almost $230 billion to Africa’s remarkable growth by that time.
A recent survey from social media curation platform provider Mass Relevance revealed some interesting facts:
•75 percent of social networkers talk about brands; for 18-34 year-olds it’s 91 percent;
•62 percent are more likely to engage with social brands;
•60 percent are more likely to share the messages of brands that integrate social experiences into their own digital properties, such as a brand website or mobile app;
•Where social commerce is concerned, nearly two-thirds (64 percent) have already made a purchase based on social content; that was true of 76 percent of 18-34 year-olds.
•59 percent of respondents reported they are more likely to trust brands that integrate social media;
Whether here in USA or Africa, most smartphone users access social networking sites via their mobile browser. Plus mobile browser access of Facebook and Twitter is seeing triple digit growth. How do communicators tailor experiences on social networks for smartphone users?
Take Aways Includes:
1) How to market your app on social media
2) Best practices on social media marketing
3) Include App developers in Lagos on how they stay connected and how they are using social media to grow their brand globally.
This event will be using Google Chat/Skype and/or Live Stream to connect with panelist in Lagos, Nigeria.
Yvonne Unubun -Twitter @MissUnubunPR DigiMedia and Founder Mayven PR
Sandra Appiah -Twitter @Ms_SandraAppiah Co-founder @Face2face Africa, Exec Prod. F2FA pan-African Weekend NYC
via Skype Part 1:
Ogundele Oladele Damola Twitter @Wildeyekoncepts Founder/ASIRI Magazine
Evangeline Wiles Twitter @KaymuNigeria– Managing Director/Kaymu Nigeria
USA Based Panelist Part 2:
Janell Hazelwood (Twitter @JPHazelwood) -Associate Managing Editor, Black Enterprise
Farai Gundan Twitter @FaraiToday — Forbes Contributor, Founder/Editor-in-Chief/FaraiToday.com
Kelechi Anyadiegwu Twitter @KelechiUjuu Founder/ Zuvaa
Kwame Andah Twitter @KreativeWaves Co-Founder/Coders4Africa
Event Time: 6pm
February 26, 2015
946 Fulton Street [between St James and Grand]
Brooklyn, NY 11238
C train to Clinton Washington
G train to Clinton Washington
RSVP Link: https://www.eventbrite.com/e/using-social-and-mobile-technology-to-stay-connected-in-africa-smwmobiletech-tickets-15678875940
***Event is free however, there is a one drink minimum.
Event Hashtag: #smwMobileTech