A new generation of connected devices or apps is upon us: digital assistants. Like many new product launches, these types of innovations fundamentally change the way people interact with technology and with each other. Digital assistants allow a more natural and intuitive human-machine interaction than any connected device before.
In this session, Victoria Fabiano, Strategic Partner Manager at Google, will help attendees increase their awareness of digital assistants and better understand how they stand to alter the digital landscape.
Attend this session and learn:
- The definition of a “digital assistant” and some contemporary examples
- What the increase in connected devices and consumer adoption means for brands
- What to expect as adoption increases, and how to plan for it
- The basics of data privacy and how we can ensure the data we collect via digital assistants remains safe and secure