#SMWNYC

May 5-7, 2020




What Brands Can Learn From Reality TV

Hosted by DEFINITION 6

wednesday, May 1, 2019

11:35 AM - 12:15 PM

Sheraton Times Square

Stage 3

Reality TV has cracked the formula to grab an audience and shift their mindset to “Nope, my show is on.” — and brands should take note. In this session, you’ll learn how reality TV marketers walk the fine line of publicizing and popularizing programs while maintaining the authenticity of those real people (with real lives, loves and challenges) on air. It’s at that intersection of entertainment and social media where traditional marketers can find real leverage. Join us to learn where those skills overlap, how to weave your consumers into the narrative of your brand, and what it takes to capitalize on the remarkable finesse of reality TV promotion. Spoiler alert: the good stuff starts when we stop thinking of consumers as just another target audience.

Attend this session and learn:

  • How to go from marketing “push” to “pull” to better connect with your audience
  • Anecdotes and case studies about reacting to both the audience and the subjects (cast members) of social content to gain more views
  • How to incorporate your consumers into the narrative of your brand

Event Location



Social Media Week

What Brands Can Learn From Reality TV

May 1, 2019 - 11:35 AM - 12:15 PM

Hosted by DEFINITION 6




Dawn Dubinka

Dawn Dubinka

VP of Strategy, DEFINITION 6

Jasmine Ginyard

Jasmine Ginyard

Content Producer, DEFINITION 6

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