2019 saw significant changes in the platform space from Instagram “hiding likes” to the explosion of TikTok allowing Gen-Zers to document their moments in punchy but concise 30-second loops. Instagram’s “hiding likes” is an example of platform-driven “social self-care,” one that stems from increasing community pressure to have healthier online spaces to engage with.
The same applies to influencer marketing. We see a move from the accepted aesthetic of online self-presentation: airbrushed, perfectly posed and fairytale-like to being authentic – capturing in the moment expressions and personalities. How and what should brands do to capitalize on this next phase?
In this session, join Adam Williams, CEO of Takumi, in a fireside chat alongside an influencer as they discuss what it takes to create influencer marketing content that is authentic, compelling, and creative.
Attend this session and learn:
- How to drive engagement without losing the element of ‘real-ness’
- Why prioritizing authenticity is beneficial to forging long-term audience relationships
- What insights brands need to know as they identify possible influencer partners