#SMWNYC

May 5-7, 2020




Agenda

Why Authenticity is Key to Human-First Influencer Marketing

Hosted by Takumi

  • Date: Wednesday, May 6, 2020

  • Time: 11:35 AM - 12:15 PM

  • Venue: Sheraton Times Square

  • Track: Influencer Marketing and Creators



2019 saw significant changes in the platform space from Instagram “hiding likes” to the explosion of TikTok allowing Gen-Zers to document their moments in punchy but concise 30-second loops. Instagram’s “hiding likes” is an example of platform-driven “social self-care,” one that stems from increasing community pressure to have healthier online spaces to engage with.

The same applies to influencer marketing. We see a move from the accepted aesthetic of online self-presentation: airbrushed, perfectly posed and fairytale-like to being authentic – capturing in the moment expressions and personalities. How and what should brands do to capitalize on this next phase?

In this session, join Adam Williams, CEO of Takumi, in a fireside chat alongside an influencer as they discuss what it takes to create influencer marketing content that is authentic, compelling, and creative.

Attend this session and learn:

  • How to drive engagement without losing the element of ‘real-ness’
  • Why prioritizing authenticity is beneficial to forging long-term audience relationships
  • What insights brands need to know as they identify possible influencer partners


Social Media Week

Why Authenticity is Key to Human-First Influencer Marketing

May 6, 2020 - 11:35 AM - 12:15 PM

Hosted by Takumi




Adam Williams

Adam Williams

Chief Executive Officer, Takumi