#SMWNYC

May 5-7, 2020




Why Meaningful Stories Matter More Than Ever: A Conversation with National Geographic

Hosted by National Geographic

tuesday, April 24, 2018

4:00 PM - 4:40 PM

Sheraton Times Square

Stage 1

Over the course of humanity, people have been connecting with each other and with past and future generations through storytelling. And, for the past century, National Geographic has been a leader in elevating unique and awe-inspiring stories from around the world. From the early days of its print publication, Nat Geo has used visual storytelling and powerful journalism as a means for connecting people across cultures and borders. The company has at-once opened our eyes to the breathtaking splendors of nature and humanity around the world and, at the same time, made us feel closer to things that previously felt foreign and inaccessible.

As digital media has democratized the media landscape, it too has fundamentally changed the way stories are told. Nat Geo’s digital efforts have been at the forefront of this trend, and the brand today stands as the No. 1 brand on social media across all verticals. This is a testament to humans’ desire for powerful storytelling and to Nat Geo’s ability to deliver on this promise time and time again.

In this special headline presentation Executive Vice President Brendan Ripp will discuss why storytelling is so foundational to the Nat Geo brand and how the company is using technology to drive connectivity in an increasingly polarizing cultural climate. He will share why mission-based brands are so revered at this day in age and why meaningful stories matter more than ever.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Why Meaningful Stories Matter More Than Ever: A Conversation with National Geographic

April 24, 2018 - 4:00 PM - 4:40 PM

Hosted by National Geographic




Brendan Ripp

Brendan Ripp

Executive Vice President, Sales & Partnerships, National Geographic Partners