May 5-7, 2020


Why Your Marketing Campaign Will Never Go Viral

Hosted by Twitter

  • Date: Thursday, May 7, 2020

  • Time: 3:45 PM - 4:10 PM

  • Venue: Sheraton Times Square

  • Track: Storytelling and Creativity

“Make it go viral” is the least helpful directive a manager could give a team. Virality can’t be forced into being. But there are some savvy fundamentals behind viral campaigns that can be stolen and adapted to the project currently on your desk.

In this talk, Joe Wadlington, Global Creative Lead at Twitter will break down successful viral campaigns from the Internet Hall of Fame as well as some fresher examples you can use as inspiration for your strategy.

Attend this session and learn:

  • Immediate, actionable techniques to improve your Twitter presence
  • Why Twitter is unique and how to use the platform for certain campaigns
  • Inspiration from standout examples and funny Tweet ideas

Social Media Week

Why Your Marketing Campaign Will Never Go Viral

May 7, 2020 - 3:45 PM - 4:10 PM

Hosted by Twitter

Joe Wadlington

Joe Wadlington

Global Creative Lead, Twitter