You see the ad in the paper, the anthem on TV and the billboard on the street, but how does Google actually market Google? How do values, instinct and strategy shape the marketing campaigns we come to know? Get a candid look into Google marketing and learn how the minds behind the brand bring the company narrative to life.
Attend this session and learn:
- How mission-guided marketing drives results
- How to use data without sacrificing the emotional core of your story
- Hear tangible examples that can be applied to your future marketing decisions