This is an independently organized event and not part of the official program. HQ passholders must register separately if they wish to attend.
Influencer Marketing continues to be an important part of the marketing mix for consumer brands and retailers, but navigating this space successfully and strategically can be challenging. Join WOMMA (the official association for word of mouth and social media marketing) and Collective Bias (a leading shopper-focused influencer marketing company) to hear how influencers can help drive conversation, engagement, and sales for your brand. The program will be led by Collective Bias’ Founder and Chief Client Officer, Amy Callahan. All guests will get the opportunity to sign up for a free copy of Collective Bias’ soon-to-be released book, “Under the Influence: A Guide for Brands and Retailers Working with Influencers”.