WOMMA WINE WEDNESDAY - Unleash the Influencer: How brands are making partner content work harder

Hosted by WOMMA and 360i

wednesday, February 24, 2016

6:00 PM - 8:00 PM


Influencers. We’ve all seen their photos in our social feeds. Sought out what brands they work with, and followed them for more. While brands have been partnering with Influencers for years, now the relationship is evolving beyond the Influencers’ own channels and organic reach.

It’s time to unleash the Influencer. In the year ahead, the brands willing to champion authentic, relatable Influencer content – embracing it as their own – will unlock a deeper pool of largely untapped potential for building audiences of powerful brand advocates. Taking it one step further – by putting money behind the content – and they’re compounding their reach and success.

At this WOMMA #WineWednesday event, hosted by marketing agency 360i, you’ll hear from a unique panel of speakers that’ll challenge this topic from every angle. Learn how to evolve Influencer relationships to make content work harder, let go of some control, and create and promote what could become your brand’s best performing content.

Panelists include:

  • Scott Daly, SVP, Integrated Media Practice Lead, 360i
  • Nicholas Guastaferro, Director of Marketing, ABSOLUT
  • Brian Sacawa, Content Creator, @HeSpokeStyle

Moderated by Rebecca McCuiston, SVP of Influencer Marketing at 360i.

  • Welcome Cocktails
  • Brief introduction from hosts WOMMA & 360i; Introduction to Panelists
  • Candid panel discussion
  • Audience Q&A
  • Networking Cocktails


Founded in 2004, the Word of Mouth Marketing Association (WOMMA) is the official non-profit trade association dedicated to word of mouth marketing. WOMMA advocates ethical word of mouth marketing practices through education, professional development, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative global brands committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

About 360i

360i is an award-winning agency that drives results for Fortune 500 marketers by making brands culturally relevant amid the rapid pace of consumer behavior change. 360i is a highly strategic creative and media partner for clients that brings together digital specialization – in insights, strategy, social, influencer marketing, search, analytics and media – with a deep understanding of how people discover brands and share stories across all channels. 360i has been named to Advertising Age’s Agency A-List four years in a row, and recognized as MediaPost’s OMMA Agency of the Year three years straight. The agency’s clients include Coca-Cola, Mondelez, Pernod Ricard USA, Toyota and HBO. For more information, visit blog.360i.com or follow us on Twitter @360i.

Social Media Week

WOMMA WINE WEDNESDAY - Unleash the Influencer: How brands are making partner content work harder

February 24, 2016 - 6:00 PM - 8:00 PM

Hosted by WOMMA and 360i

Rebecca  McCuiston

Rebecca McCuiston

SVP, Influencer Marketing , 360i