May 5-7, 2020

6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

Hosted by NBCUniversal

wednesday, May 1, 2019

11:35 AM - 12:35 PM

Sheraton Times Square

Stage 4

In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts. Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social. OOH, marketing is becoming more interactive and commercial breaks on TV are becoming shorter.

In this interactive session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.

Attend this session and learn:

  • The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise
  • How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads
  • How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format
  • Case examples from NBC’s hit shows, including Jay Leno’s Garage, and how talent is learning to adjust to the age of short-form content

Event Location

Social Media Week

6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

May 1, 2019 - 11:35 AM - 12:35 PM

Hosted by NBCUniversal

Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal