Having a strong brand marketing strategy is key to differentiating your business from the competition. Investments in content, social media, events/activations, press and brand partnerships are often key to your business’s success but also the hardest to measure. In order to secure resources and make smart decisions, you need to be able to measure success, tether to KPIs that tie back to your overall business objectives and get executive buy-in.
In this session, Cara Meiselman, Director of Brand Marketing at Skillshare, we will go over a variety of ways to measure the success of your brand initiatives and help you identify which areas/investments are right for your business and for your growth.
Attend this session and learn:
- Ideation around non-acquisition marketing opportunities for your brand to test
- Metrics to measure success for brand marketing
- Sction items on how to implement success brand marketing at your company