The art of storytelling has changed and it continues to evolve. We no longer live in a broadcast era where marketers can simply shout value propositions in single session posts and advertisements. Instead, compelling narratives are developed over time, touchpoints and channels to incrementally fuse your brand purpose into your audience’s ethos.
In this session, IBM Watson’s Jon Chang will help you combine your social media strategy with email, search, and even offline marketing campaigns.
Attend this workshop and learn:
- Understand the relationship between email and social
- Understand the relationship between search and social
- Understand the relationship between offline marketing and social