Apr 30 - May 2

What The World Can Learn from Chinese Social Media

Hosted by Hot Pot Digital

tuesday, April 24, 2018

9:55 AM - 10:15 PM

Sheraton New York Times Square Hotel

Stage 3

China has long had a razor-like focus on delivering the best possible consumer experience via digital and, specifically, is seen as ahead of the game in terms of linking together mobile, AI, and offline retail experiences. So, what can non-Chinese brands learn from these innovations?

In this session, hear from Jonathan Smith, Founder & Managing Director of Hot Pot Digital, to explore the functions of China’s digital platforms that are not available in Western markets. In his talk, he’ll highlight opportunities for selling to Chinese consumers and dive into how the future of digital and e-commerce for Western markets might take shape based on what’s happening in China.

Attend this session and learn:

  • Why China leads the way in terms of user-focused social commerce
  • Why it’s important to align thinking (and data) across social, messaging, e-commerce and social CRM
  • Which platforms can provide a preview of where Western social platforms may head

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

Event Location

Social Media Week

What The World Can Learn from Chinese Social Media

April 24, 2018 - 9:55 AM - 10:15 PM

Hosted by Hot Pot Digital

Jonathan Smith

Jonathan Smith

Founder, Managing Director, Hot Pot Digital