China has long had a razor-like focus on delivering the best possible consumer experience via digital and, specifically, is seen as ahead of the game in terms of linking together mobile, AI, and offline retail experiences. So, what can non-Chinese brands learn from these innovations?
In this session, hear from Jonathan Smith, Founder & Managing Director of Hot Pot Digital, to explore the functions of China’s digital platforms that are not available in Western markets. In his talk, he’ll highlight opportunities for selling to Chinese consumers and dive into how the future of digital and e-commerce for Western markets might take shape based on what’s happening in China.
Attend this session and learn:
- Why it’s important to align thinking (and data) across social, messaging, e-commerce and social CRM
- Which platforms can provide a preview of where Western social platforms may head
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.