#SMWNYC

Apr 30 - May 2




Worth a Follow: Making it Socially Acceptable to ‘Like’ Your Favorite Brand

Hosted by Clio Awards

thursday, May 2, 2019

11:35 AM - 12:15 PM

Sheraton New York Times Square Hotel

Three distinct brands. Three distinct voices. Tim Nudd, Editor-in-Chief at the Clio Awards, sits down with HBO, MoonPie and R/GA to hash out the strategy behind the most engaging brand voices on social media. Whether it’s generating buzz for the most highly-anticipated shows on television or introducing a new generation of consumers to a product that’s been around for more than a century, what truly makes a brand “Worth a Follow”?

You’ll hear from some of the most creative communicators about the process of crafting a distinctive brand voice and why social-first content has the power to move consumers, impact pop culture and help brands cut through the noise to deliver a message beyond what they’re selling.

Attend this session and learn:

  • Strategies to help distinguish your brand’s social voice
  • Impactful ways to deliver your brand’s messages
  • Best practices to gain followings

Event Location



Social Media Week

Worth a Follow: Making it Socially Acceptable to ‘Like’ Your Favorite Brand

May 2, 2019 - 11:35 AM - 12:15 PM

Hosted by Clio Awards




Chapin Clark

Chapin Clark

Executive Creative Director, Social Content, R/GA

Tim Nudd

Tim Nudd

Editor in Chief, Clio Awards

Dooley Tombras

Dooley Tombras

President, The Tombras Group