#SMWNYC

Apr 30 - May 2




Worth a Follow: Making it Socially Acceptable to ‘Like’ Your Favorite Brand

Hosted by Clio Awards

thursday, May 2, 2019

11:35 AM - 12:15 PM

Sheraton Times Square

Stage 1

Tim Nudd, editor in chief at the Clio Awards, sits down with MoonPie, National Geographic, R/GA and Twitter to hash out the strategies behind building an engaging brand voice on social media. Whether you’re generating buzz for a consumer product or an ad agency, what truly makes a brand worth following?

You’ll hear from MoonPie, NatGeo and R/GA about the process of crafting a distinctive brand voice, and from Twitter about why social-first content has the power to move consumers, impact pop culture and help brands cut through the noise to deliver a message beyond what they’re selling.

Attend this session and learn:

  • Strategies to help distinguish your brand’s social voice
  • Impactful ways to deliver your brand’s messages
  • Best practices to gain followings

Event Location



Social Media Week

Worth a Follow: Making it Socially Acceptable to ‘Like’ Your Favorite Brand

May 2, 2019 - 11:35 AM - 12:15 PM

Hosted by Clio Awards




Chapin Clark

Chapin Clark

Executive Creative Director, Social Content, R/GA

Kate Coughlin

Kate Coughlin

VP, Audience Development, National Geographic

Nina E. Mishkin

Nina E. Mishkin

Global Content Strategy Lead, Twitter

Tim Nudd

Tim Nudd

Editor in Chief, Clio Awards

Dooley Tombras

Dooley Tombras

President, The Tombras Group