#SMWNYC

May 5-7, 2020




Agenda

Young, Black, & Influential: How BET is Using Black Influencers to Drive Record-Breaking Engagement

Hosted by BET

  • Date: Tuesday, April 30, 2019

  • Time: 10:40 AM - 11:05 AM

  • Venue: Sheraton Times Square: Stage 2

  • Track: The Influencer Equation



The culturally-charged, performance-driven, thought-provoking “BET Awards” is the #1 Cable Award Show for 17 consecutive years among African-Americans 18-49! With Black culture influencing mainstream culture and social trends more than ever before, BET Networks is the leading brand with African American millennials who every year drive this phenomenon to its fever pitch with the BET Awards on linear and digital platforms. This panel will explore how BET engages and collaborates with diverse content creators in unique and creative ways that year after year continues to fuel the success of the show.



Social Media Week

Young, Black, & Influential: How BET is Using Black Influencers to Drive Record-Breaking Engagement

April 30, 2019 - 10:40 AM - 11:05 AM

Hosted by BET




Ken Gibbs

Ken Gibbs

VP of Social Media and Digital Video, BET Networks

Lala Sizahands

Lala Sizahands

Actress, Comedienne,

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