#SMWNYC

May 5-7, 2020






All Speakers


Kirstin  Benson

Kirstin Benson

Global Vice President of Entertainment, Getty Images

Kirstin Benson

Global Vice President of Entertainment, Getty Images

Kirstin Benson is the Global Vice President of Entertainment for Getty Images where she leads and manages Getty Images’ coverage of over 70,000 entertainment events including the Academy Awards, Grammys, Cannes Film and Sundance among others, each year. Kirstin and her team also oversee Getty Images STUDIO — the company’s end-to-end visual storytelling service that leverages Getty Images’ visual expertise and data to advise brands on how best to connect with audiences. Under Kirstin’s leadership, she has evolved Getty Images entertainment into a social-first, data-driven visual powerhouse, elevating in-house expertise and empowering creative outputs.

Kirstin and her team are consistently blending creative insights with Getty Images data around customer visual consumption habits and interests to help clients tell better stories. Her teams know that data can be an empowering tool to drive visual communications – all the better to inform, illustrate and connect.

Kirstin has 10+ years of experience working in entertainment, media most recently as the founding Editor of Instant, an all-video, first-of-its-kind outlet dedicated to the world of social media stars.

Kirstin is based in Los Angeles and holds a Masters in Communication Management in Entertainment from the University of Southern California.

Upcoming Session

Harry  Bernstein

Harry Bernstein

Chief Creative Officer, Havas New York

Harry Bernstein

Chief Creative Officer, Havas New York

Harry (Bee) Bernstein is the Chief Creative Officer of Havas New York, tasked with the mission to make brands more meaningful. With over 17 years in the industry, Harry’s unique blend of traditional and non-traditional experience has enabled him to develop an uncanny ability to understand contemporary culture and technology and align it with brands to create authentic creative campaigns. For the last seven years, Harry has served as founder and Chief Creative Officer of The 88 where he has evolved the agency into a robust digital offering, staying ahead of the curve at any given moment and servicing the needs of globally recognized brands like adidas Originals, L’Oréal, Tailored Brands, MARS, Bacardi and Bloomingdale’s.

Prior to launching The 88, Harry left agency life for Rockstar Games, where he developed promotional campaigns for the world’s leading video games, including Grand Theft Auto 4 Episodes from Liberty City. Before that, he worked at Berlin Cameron on vitaminwater, Coca-Cola, Lincoln, Ford, Belvedere, Boost Mobile, Heineken and Heineken Light. Harry got his start at Ogilvy and Mather New York, where he worked on global brands like IBM, Sprite, Kodak and American Express.

Described by many as someone who never stops, Harry finds numerous ways to spend his time when not in the office, whether hanging with his two young sons Lorenzo and Leo, studying meditation, documenting his favorite people and places with his Leica, or doing what he used to do – hanging out in streets of New York, looking for inspiration and connecting with cultural leaders.

Upcoming Session

Augmented Reality isn’t an Accessory, it’s a Staple

Hosted by Havas New York
Thursday, May 7 12:25 PM
Chris  Breen

Chris Breen

Chief Creative Officer, Chemistry

Chris Breen

Chief Creative Officer, Chemistry

As Chief Creative Officer, Chris Breen sets the tone for all creative thinking at independent, full-service agency Chemistry. His obsession for work that refuses to be ignored began at Crispin Porter + Bogusky, where he was a part of the team that won and launched the Truth anti-smoking campaign. Over the last two decades, he has helped define and redefine brands like Virgin, Sony, IKEA, Guinness, and more. Prior to joining Chemistry, Chris served as a Founding Partner and Creative Director of breensmith advertising. Recent awards to his credit include a Shorty Award for Best Small Agency in Social Media and being named an Ad Age Small Agency of the Year two of the last three years.

Upcoming Session

The Lost Art of Anticipation

Hosted by Chemistry
Tuesday, May 5 4:35 PM
Ricky Ray  Butler

Ricky Ray Butler

CEO, BEN

Ricky Ray Butler

CEO, BEN

Ricky Ray Butler, CEO of Branded Entertainment Network (BEN), is a passionate advocate of brand integration being the way forward in reaching audiences. One of his major focuses, AI, is a vital part of BEN’s business model and client successes. Ricky Ray has made BEN the first entertainment company to leverage deep learning neural networks that are backed with over 30 years of proprietary campaign data. He leads the vision to accelerate BEN as the global leader in entertainment advertising.

Ricky Ray was recently named in AdAge’s 40 Under 40, and one of the top 100 people in influencer marketing by Influence Directory. Prior to joining BEN, Ricky Ray founded Plaid Social Labs, the leading social media influencer product integration company, which was acquired by BEN in 2015 to expand reach into the digital influencer community.

Upcoming Session

Danielle  Cadet

Danielle Cadet

Managing Editor and VP, Content Strategy & Development, Refinery29

Danielle Cadet

Managing Editor and VP, Content Strategy & Development, Refinery29

Danielle Cadet is the Vice President of content strategy and managing editor for Unbothered and On Her Turf, Refinery29’s highly successful sub-brands. Danielle has played a pivotal role in expanding, growing, and innovating these two channels beyond social media to expand to editorial content, experiential activations and podcasts. UnBothered is Refinery29’s channel created for, by and about black women, which one year after after its creation, the Instagram channel boasts more than 100k followers (50% of which are new to Refinery29 content) and is the brand’ s most engaged and fastest growing channel. After organically building the UnBothered world over the past year, the channel has expanded into editorial, the Go Off Sis podcast and experiential activations.

Previously, Danielle, was the deputy editor for ESPN’s Undefeated, where she managed the site’s daily editorial coverage. Prior to ESPN, Cadet worked at “The Huffington Post Black Voices” where she led breaking news coverage of several national stories, including the Trayvon Martin murder case in Florida and the fatal shooting of Michael Brown by a police officer and the civil protests in Ferguson, Missouri, that followed. She has keen insight into the consumption habits of digital consumers and multi-cultural readers.

Cadet holds bachelor’s and masters degrees from Northwestern University’s Medill School of Journalism and has been included on Ebony’s list of “8 Dynamic Black Women Editors in New Media” and The Big Lead’s 40 Under 40 Behind the Scenes in Sports Media.

Upcoming Session

Living In Color: Carving Out Safe Spaces for Community

Hosted by Refinery29
Thursday, May 7 3:45 PM
James  Chanter

James Chanter

Senior Partner, Director, m/SIX

James Chanter

Senior Partner, Director, m/SIX

James Chanter has helped lead GroupM-backed m/SIX North America to five straight years of double-digit growth, carving out a unique role spanning new business, client management and overall agency strategy. He’s also the agency’s resident thought leader, regularly penning articles for outlets like The Drum, Ad Age and Adweek, speaking at industry events and providing commentary on items in the news (https://goo.gl/gJUFki / https://goo.gl/FD9L9P / https://goo.gl/24K5aJ).

James led the launch of the “John Hancock Retirement Community” digital series starring comedians Pete Holmes and Jamie Lee from HBO’s Crashing. The series was part of a significant media shift James led for the financial giant, which saw the company flip a large segment of its budget from linear TV to digital (https://goo.gl/5ufZ6i). Other highlights include launching ELLE.com’s first brand-sponsored Facebook Live video with client David Yurman (https://goo.gl/jvY7y5) and landing a raft of new business including AstraZeneca, Chico’s and Manulife.

Upcoming Session

Is Smart Everything Creating Dumb Humans?

Hosted by The&Partnership
Thursday, May 7 9:15 AM
Tia  Chriss

Tia Chriss

Partner, Group Director Search & Social, m/SIX

Tia Chriss

Partner, Group Director Search & Social, m/SIX

Tia brings over fifteen years of digital media experience on both client and agency side, with a particular specialization in financial services, having joined m/SIX from Blackrock in 2018. Throughout her career, she has helped drive revenue, leads, engagement and awareness for internal and external clients by building comprehensive strategies for paid search and paid social, with a focus on direct response. She combines strong strategic and analytical skills along with extensive experience in digital technical operations to deliver insight and solutions that really work.

Upcoming Session

Is Smart Everything Creating Dumb Humans?

Hosted by The&Partnership
Thursday, May 7 9:15 AM
Gary  Coichy

Gary Coichy

Founder & Head of Partnerships, Pod Digital Media

Gary Coichy

Founder & Head of Partnerships, Pod Digital Media

Gary Coichy is Founder and Head of Partnerships for Pod DigitalMedia. He’s worked at some of the largest media agencies from WPP Mediacom to Omnicom Resolution Media. He’s also worked with brands such as Lacoste, Verizon, Luxxotica, Volkswagen, BMW, L’Oréal and Dell.

After 15 years of leading marketing efforts on both the agency and brand side. Gary founded Pod Digital Media – a premium Podcast agency. Pod Digital is the first Multicultural Podcast agency network giving advertisers access to the multicultural audience segment in the podcast ecosystem. PDM partners with podcasters to customize and deliver tangible results to blue chip advertisers.

Gary Launched Pod Media when he was Looking to retain one of his former clients – L’Oréal Carol’s Daughter. Gary reached out to all the podcast networks, but they had very limited rosters of shows reaching his client’s target audience. That was the light bulb moment that pushed him to launch Pod: The gap in the marketplace for African American-, LGBTQ-, Women-hosted podcasts.

Gary grew revenue by 120% within the first 10 months of operations by partnering with the major media agencies and securing brand direct relationships. Partners include but are not limited to Moet Hennessy, Tidal, GroupM, Ad Results, OMD, Hearts & Science, HBO, Toyota,
Showtime, Harry’s, Hint Water, Viacom BET, Universal Studios, Paramount Pictures and many others.

Gary attended Berkeley College in White Plains, NY where he received a Bachelor of Science in Business. Gary also studied abroad at Regents College in London and has an Executive Certificate from Cornell University. Gary received Ad Age Advertising leading publication top 40 under 40 in 2019.

Upcoming Session

The Power of Podcast in the Digital World

Hosted by Pod Digital Media
Thursday, May 7 12:25 PM
Marcus  Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins is an award-winning marketer and cultural translator. His deep understanding of digital transformation and the cognitive drivers that impact consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Marcus serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and he is a recipient of both Advertising Age’s 40 Under 40 and Crain’s Business’ 40 Under 40. Previously, he led Social Engagement at Steve Stoute’s New York advertising agency, Translation. There, Marcus developed a practice to create contagious marketing programs that extend across both the online and offline worlds of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), the FarmlandxSupreme Lookbook, the Eggo + Netflix’s Stranger Things conquest, and State Farm’s “Cliff Paul” campaign – among others.

Prior to his advertising tenure, Marcus worked in music and tech, leading iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and running digital strategy for Beyoncé.

Beyond his practice, Marcus is also an extremely passionate academic. He is a professor of marketing at the Ross School of Business, University of Michigan, where has won the Teaching Excellence Award for executive education and been nominated for the prestigious Golden Apple Award. He delivers keynote talks across the globe, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google.

Marcus is a doctoral candidate at Temple University, studying social contagion within the hip hop culture of consumption. He also holds an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father to Georgia and Ivy.

Upcoming Session

You Know What I Mean? A Cultural Look at Consumer Meaning-Making and Brand Consecration

Hosted by University of Michigan, Ross School of Business
Thursday, May 7 3:10 PM
John  Cronin

John Cronin

Co-Founder, John's Crazy Socks

John Cronin

Co-Founder, John's Crazy Socks

John’s Crazy Socks is a father-son social enterprise inspired by John Lee Cronin, a young man with Down syndrome, and his love of colorful and fun socks, or what he calls his “crazy socks.” Its mission is to spread happiness, and judging by the 200,000+ followers it has on social media and the videos that have been viewed more than 100 million times, it’s mission is taking hold. Every day, the crew shows what’s possible when you give a person with a differing ability a chance. Over half of JCS’s employees have a differing ability.

Upcoming Session

Mark  Cronin

Mark Cronin

Co-Founder, John's Crazy Socks

Mark Cronin

Co-Founder, John's Crazy Socks

John’s Crazy Socks is a father-son social enterprise inspired by John Lee Cronin, a young man with Down syndrome, and his love of colorful and fun socks, or what he calls his “crazy socks.” It’s mission is to spread happiness, and judging by the 200,000+ followers it has on social media and the videos that have been viewed more than 100 million times, it’s mission is taking hold. Every day, the crew shows what’s possible when you give a person with a differing ability a chance. Over half of JCS’s employees have a differing ability.

Upcoming Session

Toby  Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Upcoming Session

Opening Remarks with Founder & Executive Director, Toby Daniels

Hosted by Social Media Week
Tuesday, May 5 9:00 AM
Neil  Davidson

Neil Davidson

CEO, HeyHuman

Neil Davidson

CEO, HeyHuman

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Upcoming Session

The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

Hosted by HeyHuman
Wednesday, May 6 2:20 PM
Ross  DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

Ross DeFilippis

VP, Social Media, Superfly

Ross oversees social media and influencer marketing for Superfly across its festival properties and agency practice. Throughout the course of his career, he’s worked on a wide array of brands including Outside Lands, Bonnaroo, Citibank, Subway, Dell, VMware, Philips Norelco, GNC and others. In his spare time he spends too many hours looking at IG memes, hopes TikTok doesn’t become a thing he has to look at daily for clients, travels the globe and explores Brooklyn’s food scene.

Upcoming Session

Creating #FOMO: How to Maximize your Live Experience [Session 3]

Hosted by Superfly
Wednesday, May 6 11:45 AM

Creating #FOMO: How to Maximize your Live Experience [Session 2]

Hosted by Superfly
Wednesday, May 6 10:30 AM

Creating #FOMO: How to Maximize your Live Experience [Session 1]

Hosted by Superfly
Wednesday, May 6 9:30 AM
Joe  Federer

Joe Federer

Author, The Hidden Psychology of Social Networks

Joe Federer

Author, The Hidden Psychology of Social Networks

Joe Federer is a strategist and author who employs psychological frameworks to navigate brand engagement. Having led social creative and strategy teams at major agencies like Energy BBDO and Ketchum, Federer went on to establish Reddit’s Brand Strategy team in 2016. His first book, The Hidden Psychology of Social Networks, will be published in 2020 by McGraw-Hill.

Upcoming Session

Beneath the Hidden Psychology of Social Networks

Hosted by Social Media Week
Wednesday, May 6 10:05 AM
Leah  Feygin

Leah Feygin

Head of US Creator Content Solutions, Twitter ArtHouse, Twitter

Leah Feygin

Head of US Creator Content Solutions, Twitter ArtHouse, Twitter

Leah Feygin has a decade of experience in marketing and business development, specializing in building start-ups and story-telling for brands. She started her career at KAYAK.com where she managed digital marketing for their hotel product, and then led business development at one of the first creator platform start-ups called Niche, which was acquired by Twitter in 2015. Now Leah hold the title of Head of US Creator Content Solutions at Twitter where her team helps top advertisers such as Apple, Nike, Google, and P&G work with content creators to tell their stories on the platform. Leah has a B.A. from Cornell University and currently resides in Fort Greene, Brooklyn.

Upcoming Session

Embracing Unexpected Storytelling

Hosted by Jam3
Thursday, May 7 2:20 PM
Agnes  Fischer

Agnes Fischer

President, The&Partnership

Agnes Fischer

President, The&Partnership

As President of The&Partnership’s New York office, Agnes is focused on creating the agency of the future, bringing together the agency’s creative and media minds to ensure clients get the multidisciplinary capabilities they need to stand out. Day-to-day, she leads best in class work across our various clients including The Wall Street Journal and Chico’s.

Prior to joining The&Partnership, Agnes served as Executive Group Director and Co-head of Account Management at Droga5, managing agency operations and running the firm’s New York Times and JPMorgan Chase accounts. Her team was responsible for the highly awarded “The Truth Is Hard” campaign for The New York Times.

Agnes is also a published author. Her book, Eggs Unscrambled: Making Sense of Egg Freezing, Fertility, and the Truth about Your Reproductive Years, was published by Regan Arts/Simon & Schuster in 2017.

Upcoming Session

Is Smart Everything Creating Dumb Humans?

Hosted by The&Partnership
Thursday, May 7 9:15 AM
Dan  Gardner

Dan Gardner

Founder & CEO, Code and Theory

Dan Gardner

Founder & CEO, Code and Theory

Dan Gardner is the Founder and CEO of Code and Theory. With more than a decade of experience designing cross-platform products and brand experiences for clients in North America, Europe, Asia, and the Middle East, he has led Code and Theory to become one of the largest Digital first creative agencies in the United States. Since founding the company in 2001, it has grown to 500 employees, with offices in New York, San Francisco, London, Manila, Los Angeles and Atlanta.

From pioneering the modern digital landscape with 70+ major media launches for publishers such as Bloomberg, Vogue, and the LA Times, to defining a new standard for how brands like Maybelline NY and Burger King communicate their stories, to reimagining the digital space between government and citizenry through sites like NY.gov, Dan has radically redrawn the map of challenges a creative agency can confront in today’s digital world.

His efforts in growing Code and Theory have been widely recognized. Code and Theory has been celebrated by Webby’s, D&AD, Cannes Lions, One Show and was named one of Fast Company’s Most Innovative Companies.

Upcoming Session

Devil in Discourse: Platforms and the Embarrassing State of Online Discussion

Hosted by Code and Theory
Thursday, May 7 10:05 AM
Georgina  Goode

Georgina Goode

Senior Director of Digital, Boeing

Georgina Goode

Senior Director of Digital, Boeing

Georgina is Senior Director of Digital at Boeing. She oversees the digital transformation of the Communications function globally with a remit that covers data and web strategy, performance marketing, social media, organic and paid content and analytics. She leads Boeing’s Digital Center of Excellence designed to build digital capability and skills across the Function. Prior to this she was VP, Group Strategy Director at Havas Chicago, where she led the North American strategic efforts for Socialyse.

Before her transition to the States, Georgina was a former advisor on digital engagement strategy to UK government and 10 Downing Street. Her role in the UK’s internationally acclaimed Government Digital Service (a team within Cabinet Office tasked with transforming UK government services) included digital strategy, content, risk management, channel operations and building digital skills across the UK civil service.

She’s a spokesperson for best practice digital engagement strategy as part of wider business transformation which includes advising a number of international governments, banks and energy companies; plus is author of HM Government’s Social Media Playbook.

Prior to joining the Government, Georgina was Board Director at marketing agency Kindred. There she established the agency’s award-winning social media division for clients including The National Lottery, IKEA and ‘make mine Milk’. She has over 13+ years’ experience in digital marketing in both the public and private sectors covering all aspects of paid, earned and owned media.

She was one of the early members and mentors of Bloom – a London-based networking group for women in the communications industry. She continues to push the agenda of encouraging more women into digital and technology roles; is VP of Policy & Engagement for Boeing’s Women Inspiring Leadership Group and Board Advisor to mBolden, Chicago.

Upcoming Session

Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

Hosted by Talkwalker
Tuesday, May 5 10:05 AM
Todd  Grossman

Todd Grossman

CEO Americas, Talkwalker

Todd Grossman

CEO Americas, Talkwalker

Todd Grossman is CEO Americas at Talkwalker. He is a senior executive with proven expertise in measurement, analytics, public relations, communications, sales and marketing from his past experiences at Precise, a Kantar Media company, and PR Newswire’s broadcast and multimedia division, Multivu. Todd completed his B.A. in Political Science from the University of Connecticut and executive education programs at Cranfield University’s School of Management in the United Kingdom. Todd has also completed the Miller Heiman Solution Selling program. He has served as a graduate assistant instructor for Dale Carnegie.

Upcoming Session

Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

Hosted by Talkwalker
Tuesday, May 5 10:05 AM
Lauren  Guss

Lauren Guss

VP, Client Services, Superfly

Lauren Guss

VP, Client Services, Superfly

Lauren oversees Client Services for Superfly, with a focus on live experience strategy, execution and amplification. Over the past 12+ years she’s worked with brands like Chase, Dropbox, Yahoo, Citibank, Bose, Reebok and Samsung to help launch and refine their social media presence. Outside of the office walls, she’s seeing live music, running marathons or traveling to new places. Fun fact – she hasn’t missed a Bonnaroo in 16 years.

Upcoming Session

Creating #FOMO: How to Maximize your Live Experience [Session 3]

Hosted by Superfly
Wednesday, May 6 11:45 AM

Creating #FOMO: How to Maximize your Live Experience [Session 2]

Hosted by Superfly
Wednesday, May 6 10:30 AM

Creating #FOMO: How to Maximize your Live Experience [Session 1]

Hosted by Superfly
Wednesday, May 6 9:30 AM
Bradley  Hoos

Bradley Hoos

Chief Growth Officer, The Outloud Group

Bradley Hoos

Chief Growth Officer, The Outloud Group

Bradley is the Chief Growth Officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A proven marketing innovator, Bradley is responsible for setting company strategy, building client relationships, and making new business models come to life. Bradley has led partnerships between Outloud and many brands including 23andMe, Grubhub SimpliSafe, Wix, and TripAdvisor. Previously, Bradley founded Grand Circus, a Google For Entrepreneurs Tech Hub and coding bootcamp in Detroit. Bradley holds an MBA from The University of Chicago Booth School of Business and a BS and MS in Engineering from Michigan State University and the University of Iowa, respectively.

Upcoming Session

ROI: Return on Influencer

Hosted by The Outloud Group
Tuesday, May 5 10:05 AM
Joelle  Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

Joelle is the Director of Marketing and Growth at Bookmark, a global content and communications company, primarily serving luxury and lifestyle brands. She is a many-hat-wearing content marketer who also loves tech, gadgets, fashion and pop culture.

Upcoming Session

Quinn  Kilbury

Quinn Kilbury

Head of Partnerships and Consumer Experience, Heineken

Quinn Kilbury

Head of Partnerships and Consumer Experience, Heineken

Quinn is currently the Head of Partnerships and Consumer Experience for the portfolio of brands at Heineken USA where he gets to blend his two passions together; brand building and a great pint of brew. He joined Heineken in 2013 as the Brand Director on Newcastle Brown Ale. He then led communications for the Heineken brand as a Senior Brand Director before leading the Dos Equis brand here in the US. During his time at Heineken USA, Quinn has been named an Adweek Brand Genius, named to the Ad Age Creativity 50, and named a member of the PR Week Power List while leading campaigns that won almost 30 Cannes Lions including the coveted Titanium Lion.

Prior to Heineken, Quinn worked at PepsiCo and General Mills in Brand Management and Shopper Marketing leadership functions. Quinn started his career in the advertising industry prior to making the move to client side. Quinn received his BA from Gettysburg College in Political Science and Spanish and his MBA from the University of Michigan Ross School of Business in Marketing and Strategy. When not selling or drinking beer, Quinn can be found coaching his two daughters’ basketball and softball teams while occasionally running a marathon when his sanity slips.

Upcoming Session

How To Create Brand Experiences That Are Built to Scale

Hosted by Heineken
Wednesday, May 6 4:00 PM
YuJung Kim

YuJung Kim

President, The Dodo

YuJung Kim

President, The Dodo

YuJung Kim is President of The Dodo, the largest digital destination for animal content and most engaged with media brand in the world on mobile. The Dodo produces and distributes emotionally compelling and entertaining videos across the full spectrum of animals, from pets to wildlife. Previously, she managed the National Basketball Association’s digital media business, with a focus on distribution strategy and expanding the league’s footprint to international markets. Prior to that, she worked in finance across private equity and financial research in the technology sector. YuJung holds a BA from Princeton University and an MBA from Columbia Business School.

Upcoming Session

Crazy in Love: Building a Beloved Brand

Hosted by The Dodo
Thursday, May 7 9:15 AM
Joe Marchese

Joe Marchese

CEO, Attention Capital

Joe Marchese

CEO, Attention Capital

Joe Marchese is the CEO of Attention Capital, a holding company scaling the next generation of media and technology companies. A multiple time founder, and sometimes media executive, Joe is also the co-founder and Chairman of Human Ventures.

As the President of Advertising Revenue for Fox Networks Group, Joe oversaw advertising sales and innovation for FOX Broadcast, FX, National Geographic and FOX Sports, which included tentpole advertising events like the World Series and Super Bowl.

Prior to Fox, Joe served as CEO of true[X], the leader in engagement advertising technologies, which was acquired by Fox in 2015. He has co-founded a number of companies including Human Ventures, a venture capital fund and startup studio.

Joe is a widely recognized leader in the media and technology industries and was inducted into the Advertising Hall of Achievement in 2016. He has served as a member of the Board of Trustees for the Paley Center for Media and is currently a member of the Board of Directors for Human Ventures, the Tribeca Film Institute, Team Rubicon, and Clear Channel Outdoor.

He graduated from Bentley University in Waltham, Massachusetts with a bachelor’s degree in Economics and Finance.

Amelia  McGuinness

Amelia McGuinness

Director of Audience Development, Eater, Vox Media

Amelia McGuinness

Director of Audience Development, Eater, Vox Media

As Director of Audience Development at Eater, Amelia works at the intersection of editorial, data and analytics, social media, and revenue. She is passionate about digital strategy and figuring out how to ensure quality content reaches audiences by adapting to the changing media landscape.

Prior to Eater, Amelia worked for Mamamia as a Staff Writer and Editor, and before that worked as a Digital Producer and Social Media Editor for News Corp Australia.

Aoife  McGuinness

Aoife McGuinness

Neuroscience Consultant, HeyHuman

Aoife McGuinness

Neuroscience Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.

Upcoming Session

The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

Hosted by HeyHuman
Wednesday, May 6 2:20 PM
Alison  Moore

Alison Moore

CEO, Comic Relief USA

Alison Moore

CEO, Comic Relief USA

Alison Moore is the Chief Executive Officer at Comic Relief Inc., also known as Comic Relief USA.

Moore comes to Comic Relief USA with extensive experience as a top executive in the media and technology industries, where she has successfully expanded business operations and growth initiatives for a number of content-driven organizations and world-renowned brands.

Most recently, Moore served as Chief Business Officer, Beauty Collection at Condé Nast, overseeing the brand strategy, monetization, and operations for women-focused brands, such as Glamour and Allure. Prior to Condé Nast, Moore was Chief Revenue Officer at SoundCloud, the global digital music and audio platform, and previously held senior positions at NBC Universal and HBO, focusing on digital consumer experiences, brand development and consumer engagement strategies.

In addition to her previous corporate roles, Moore is active in the entrepreneurship space, working with socially conscious start-ups and incubators. She is also a Board member of TRACE, the leading global media, entertainment and brand platform for connected Afro-Urban millennials.

Upcoming Session

Campaigning For Good in a Multimedia and Multi-Movement Age

Hosted by Comic Relief USA
Tuesday, May 5 4:35 PM
Mario  Moreno

Mario Moreno

Head of Marketing, H&M

Mario Moreno

Head of Marketing, H&M

Mario Moreno is a passionate and strategic marketer who drives value and results in this modern day marketing era. With a background in social media marketing, Mario has managed to lead teams and drive strategic thinking with organic and paid social media and influencer marketing tactics. Mario currently is the Head of Marketing for H&M USA.

Upcoming Session

Turning Influencers into Ambassadors

Hosted by H&M
Thursday, May 7 10:05 AM
Mary  Noel

Mary Noel

Director, DoSomething Strategic

Mary Noel

Director, DoSomething Strategic

Mary leads partnerships for DoSomething Strategic, the social impact consultancy arm of DoSomething.org—the largest not-for-profit for young people and social change with over 5MM members worldwide. Starting from a core belief that there is massive potential at the intersection of positive social good and smart business growth, Mary helps clients identify opportunities to reach and engage young people in ways that are authentic and impactful. Prior to joining DoSomething Strategic, Mary led strategy and growth efforts for mission-driven tech startups Andela and Zocdoc.

Mary graduated Magna Cum Laude from Fordham University, where she studied International Political Economy and Peace & Justice Studies. She lives in Connecticut with her husband and two-year-old twins.

Upcoming Session

Woke-washing and Gen Z: Authenticity Now!

Hosted by DoSomething Strategic
Wednesday, May 6 10:05 AM
Heather  Phenix

Heather Phenix

Executive Producer, Jam3

Heather Phenix

Executive Producer, Jam3

For 10+ years, Heather’s focus has been on producing socially relevant content and experiences where tech, story and design intersect.
At Jam3, she leads R&D initiatives, while overseeing production teams in partnership with clients like Google, Twitter, Delta Airlines, Warby Parker, Postmates, Sephora, Verizon, Intel and Fox. Guided by audience data, strategy, UX, design and testing, Heather seeks to create impact and engagement in a variety of formats—from traditional film to interactive content, 2D and 3D animation, AR, VR, social, branded, voice, experiential and more.
Her work has been featured at Hot Docs, Sundance, IDFA, in the New York Times, Variety, The Hollywood Reporter, National Post, Strategy, Fast Company, Ad Age, and recognized by the Cannes Lions, Emmys, Webbys, One Show, Art Director’s Club of Canada, D&ADs and the Canadian Screen Awards.

Upcoming Session

Embracing Unexpected Storytelling

Hosted by Jam3
Thursday, May 7 2:20 PM
Saneel  Radia

Saneel Radia

Global Chief Innovation Officer, R/GA

Saneel Radia

Global Chief Innovation Officer, R/GA

Saneel Radia leads the company’s global business consulting practice where he helps C-level executives innovate by enabling the creation of new businesses, models, products and brands that drive growth during times of disruption. He oversees a multi-disciplinary team of strategists, innovation consultants, designers branding and UX specialists and to advise the world’s leading companies such as Walmart, Newell Brands, and the Campbell Soup Company on how to adapt to the demands of the connected age.

Saneel previously founded and ran Publicis Groupe’s incubator-for-hire Finch15, which creates new digital businesses for brands. Prior, he ran BBH Labs North America, earning the company’s first-ever Webby Agency of the Year in 2012. He has led strategy and innovation for diverse clients including Google, BMW, HP, P&G, VISA, and Verizon.

Concurrently, Saneel is Founder and President of Greatest Good, an unprecedented non-profit platform that allows thought leaders across multiple industries to donate their time to charitable causes they’re passionate about.

He has been recognized as an Internationalist “Agency Innovator,” an Advertising Age “Twentysomething,” a Mediaweek “Media All-Star” in the Non-Traditional category, as one of AdWeek’s 40 under 40 “Influentials,” one of 4A’s 100 People Who Make Advertising Great and received MAIP’s prestigious Paragon Award. His work has won numerous awards including Webbys, Cannes Lions, One Show Pencils, Most Contagious Awards and Effies. Saneel holds an MBA in Management from the Berlin School of Creative Leadership.

Upcoming Session

Restoring the Soul of Business: A Conversation with Rishad Tobaccowala

Hosted by Social Media Week
Wednesday, May 6 2:20 PM
Raashi  Rosenberger

Raashi Rosenberger

Brand Marketing, Consumer Apps, Google

Raashi Rosenberger

Brand Marketing, Consumer Apps, Google

Raashi drives creative strategy for some of Google’s largest and most strategic products including Search, Maps, Lens, Photos, and Messaging on the Global Brand Marketing team for Consumer Apps. Prior to Google, she helped build the Creative Strategy team at Pinterest, where she worked across CPG, retail, automotive, technology, and entertainment brands to develop award-winning creative campaigns. Raashi got her start in strategy at Grey and Razorfish, where she developed insights and recommendations around storytelling and commerce experiences. She received her Masters degree in Integrated Marketing with a digital concentration from New York University and a BA in Neuroscience from Bowdoin College.

Upcoming Session

With a Little Help from Google

Hosted by Google
Wednesday, May 6 4:00 PM
Justin  Ruben

Justin Ruben

Executive Creative Director, The&Partnership

Justin Ruben

Executive Creative Director, The&Partnership

Justin is the Executive Creative Director of The&Partnership New York. Prior to joining The&Partnership, Justin served as group creative director at Droga5 where he led creative for the agency’s Chase, Philadelphia Cream Cheese, Kraft, Diet Coke and Ancestry accounts. Prior to Droga5, Ruben was creative director at Australia’s BMF Advertising where he created the multiple award-winning Tap King campaign. He has also held creative roles at Publicis Australia, Saatchi & Saatchi and BBH New York. Justin’s work has been honored at all major awards shows including Cannes, Effie Global, One Show, Clio Awards and D&AD. At The&Partnership, Justin leads the creation of brave and pioneering work for current and prospective clients.

Upcoming Session

Is Smart Everything Creating Dumb Humans?

Hosted by The&Partnership
Thursday, May 7 9:15 AM
Nate  Skinner

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Nate leads our Strategy discipline and also serves as Co-Managing Director of the NYC office. With a background in qualitative research, audience interviews and cultural insight, Nate brings over 15 years experience leading strategic planning for clients such as Heineken, Spotify, and Casper.

Upcoming Session

Creating a Brand Voice for Community Management [Session 1]

Hosted by Stink Studios
Tuesday, May 5 2:20 PM

Creating a Brand Voice for Community Management [Session 3]

Hosted by Stink Studios
Tuesday, May 5 4:20 PM

Creating a Brand Voice for Community Management [Session 2]

Hosted by Stink Studios
Tuesday, May 5 3:20 PM
Mathew  Sweezey

Mathew Sweezey

Principal of Marketing Insights, Salesforce

Mathew Sweezey

Principal of Marketing Insights, Salesforce

Mathew Sweezey is Principal of Marketing Insights for Salesforce and is regarded as one of the leading minds on the future of marketing. His visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500 brands, and nonprofit organizations alike find customers, break through, and build modern brands. Prior to his current role, Mathew was an early pioneer of the marketing automation space and played a key role in the success of the marketing automation technology company Pardot (now a part of the Salesforce Marketing Cloud).

In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer. Mathew has written for many leading publications, including The Economist, Forbes, HBR The Observer, and Adage. His second book The Context Marketing Revolution, published by HBR, will hit the shelves in 2020.

Mathew is a graduate of the University of Georgia and resident of Charleston, South Carolina. When he’s not in the office you can find him at the local surf break in search of the perfect wave.

Upcoming Session

After The Fall: Marketing In the Post Attention Era

Hosted by Salesforce
Thursday, May 7 10:05 AM
Jean  Tanis

Jean Tanis

Global Marketing Lead, Netflix

Jean Tanis

Global Marketing Lead, Netflix

Jean Tanis is an award-winning creative leader with a diverse background in advertising, graphic design, film, TV and apparel. As the Global Marketing Lead at Netflix, he currently spends most of his time, “watching dope stuff or making dope stuff,” leading campaign development for some of their most binge-worthy content including Mindhunter, Raising Dion and El Camino, a Breaking Bad Movie.

Prior to Netflix, Jean landed a role as the right-hand man for Sean “Diddy” Combs’, overseeing all creative, brand and marketing efforts across Combs Enterprises and advising the entertainment mogul across brand partnership efforts, media strategies and new business ventures including late-night talk show, State of the Culture. Jean spent the first part of his career at various agencies crafting culture-impacting work for brands like Coca-Cola, Checkers & Rally’s and Fanta.

Upcoming Session

The Lost Art of Anticipation

Hosted by Chemistry
Tuesday, May 5 4:35 PM
Rachel  Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Rachel Tipograph

Founder & CEO, MikMak

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the eCommerce platform for social video and beyond.

Upcoming Session

Performance Marketing for Commerce Marketing

Hosted by MikMak
Tuesday, May 5 4:00 PM
Rishad  Tobaccowala

Rishad Tobaccowala

Chief Growth Officer, Publicis Groupe

Rishad Tobaccowala

Chief Growth Officer, Publicis Groupe

Rishad Tobaccowala has been the chief strategist and the chief growth officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. For his pioneering innovation, Businessweek named Tobaccowala as a top business leader. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, including Bank of America, Walmart, Google, and Facebook.

Upcoming Session

Restoring the Soul of Business: A Conversation with Rishad Tobaccowala

Hosted by Social Media Week
Wednesday, May 6 2:20 PM
Megan  Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.

Upcoming Session

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 3]

Hosted by NBCUniversal
Tuesday, May 5 11:45 AM

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 2]

Hosted by NBCUniversal
Tuesday, May 5 10:30 AM

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 1]

Hosted by NBCUniversal
Tuesday, May 5 9:30 AM
Elizabeth  Valleau

Elizabeth Valleau

Global Creative Strategist, AR, Facebook

Elizabeth Valleau

Global Creative Strategist, AR, Facebook

As Global Creative Strategist, AR at Facebook, Elizabeth works with the brightest minds in the industry to make the future of marketing more open and connected. Collaborating with global brands and agencies to hack creativity for mobile, Elizabeth makes AR a reality people can believe in, and ensures Facebook and Instagram are safe and vibrant places for people and brands alike.

Upcoming Session

Augmented Reality isn’t an Accessory, it’s a Staple

Hosted by Havas New York
Thursday, May 7 12:25 PM
Joe  Wadlington

Joe Wadlington

Global Creative Lead, Twitter

Joe Wadlington

Global Creative Lead, Twitter

Joe Wadlington is the Global Creative Lead at Twitter and the host of Twitter’s podcast, Character Count. His writing has been published in The New Yorker, Vox, and Food & Wine Magazine. He’s an MFA (Fiction) student at San Francisco State University and a San Francisco-based drag queen.

Upcoming Session

Why Your Marketing Campaign Will Never Go Viral

Hosted by Twitter
Thursday, May 7 3:45 PM
Neil  Waller

Neil Waller

Co-Founder & CEO, Whalar

Neil Waller

Co-Founder & CEO, Whalar

Neil is the co-founder and CEO of Whalar, the world’s largest dedicated influencer marketing company that was the first to win a prestigious Gold Lions at Cannes and is an official marketing partner of Facebook, Instagram and Snap.

Neil dropped out of Uni in 2006 with friend and future co-founder, James Street to start their first business. After a string of successful projects, the pair soon launched Shore Projects, a watch brand inspired by the British seaside which in its first year alone sold in over 30 countries.
Noticing a key shift in the way consumers connected with brands, they were able to grow Shore using social media creative and influence.

Rapid growth led to awards and recognition – one such being the top selling fashion and apparel brand on Shopify in 2015 and getting to spend a week on Necker Island with Sir Richard Branson. On Necker, the idea for Whalar was born and they began work on it within weeks.

Whalar now serves over 200 brand clients such Unilever, Hyatt, Estee Lauder, Gucci, Shopify, Porsche, American Express, Vodafone, Wallgreens Boots Alliance and is supported by an impressive board made up of Sir John Hegarty, Bob Greenberg, Roxanne Taylor and Andrea Wong.

Neil has built a reputation as one of the most renowned thought leaders in the social space, championing creators with influence, creative freedom and social influence as acquisition. He has spoken/is speaking at leading industry events including Websummit, Cannes Lions, Advertising Week, Dmexco, MWC and the Youth Marketing Summit.

Upcoming Session

Alex  Weinstein

Alex Weinstein

SVP of Growth, Grubhub

Alex Weinstein

SVP of Growth, Grubhub

Alex Weinstein is the senior vice president of growth at Grubhub, responsible for the consumer business of the nation’s leading online food ordering and delivery marketplace. Alex’s team drives the expansion of the diner base and their engagement with the platform via online and offline channels, using marketing and product techniques that bring together art and science. In the 12 months ending June 2019, Grubhub sold $6 billion worth of food and has grown revenue 41% year-over-year. Prior to Grubhub, he was the director of marketing technologies at eBay, leading personalization and CRM efforts, including engineering, product management, and marketing. Prior to eBay, Alex led the product development team at Wetpaint, a machine learning startup in the social media space. He holds a bachelor’s degree in computer science from UCLA.

Upcoming Session