All Aboard New York’s Nostalgia Train

Riding the Nostalgia Train sounds like something you do when you’re lost in reverie and memory, pining for what used to be. If that’s what it is, then many New Yorkers are casting backwards through time on Sundays this month, riding antique subway cars along the M Line, from Second Avenue to Queens Plaza and back again.

The people on the Nostalgia Train are a different breed.

Some come dressed in period costume, Depression-era hats and coats, shoes and neckties, dark lipstick shades of another epoch. These otherworldly anachronisms dance on the station platform to the music of a little swing band, the slick-haired singer crooning “Night and Day.”

Others come in MTA paraphernalia, railfans dressed in t-shirts and knit winter caps proclaiming their favorite subway line. The F and the 6 are tops. One young man sits grinning, running through a near constant patter of conductor announcements. He’s got the script down and compulsively, giddily recites its length and breadth. “This is Broadway-Lafayette,” he calls out. “Transfer is available for the 6 train. Stand clear of the closing doors.” Another young man, wearing an Amtrak t-shirt, holds his iPhone by the open door between the cars, audio recording the clickety-clack in the dark tunnel’s roar.

Haloed by warm incandescent light bulbs, an older man stands and pontificates on the state of today’s New York, city of yuppies, cell phones, and drunk Santas: “Is this the city you and I were raised in? It’s become alien. I have no feeling for it anymore. It’s scary!”

But no one listens. They’d rather pretend it’s the past.

Retired motormen trade stories. Clasp hands. Greet each other warmly, saying, “Hey, I ain’t seen your ugly mug for a hundred years.”

Among the fanatics and nostalgics, other New Yorkers climb aboard, acting like the everyday subway riders they are–tired, bored, going to work, coming home from a long day already. They’ve got no time for reminiscence.

The Nostalgia Train doesn’t sound or feel or smell like today’s bright and whispery subway cars. Heavy in its bones, it broadcasts a loud symphony of sound, rattling and wheezing through the underworld. Inside, ceiling fans whiz overhead. The air is olive drab or else some shade of sea foam.

Open windows let in the smells of the tunnel, which shift from swampy organics to a fragrance you’d swear was burnt buttered toast.

Soot flies in and lands in your eye. In these old cars, you are not sheltered from the city. You are joined to it.

There is no stillness here. The rattan benches bounce your spine up and down as the jolting car keeps all bodies in motion.

But the best part comes when the train dives beneath the East River and launches forth to Queens. The driver lets out the throttle, like letting loose the reins of a horse, and the whole thing torpedoes ahead. It dives deeper, faster, jerking from side to side, shuddering in its bolts. A gritty wind blasts through the openings, strong enough to knock off a hat, if it tried.

In this unbridled speed, the riders are giddy. It is a relief to feel the city thrumming in your gut, to not be insulated from it, to not be held in some sterile, hospital-lit tube.

This feels real. This knocking around. This sucking down the filthy wind. This robust mechanical jolt.

This is New York.

SMW New York Returns with a New Campus Experience and 20% Discounted Offer

Our primary goal continues to be providing SMW attendees with content and programming at the highest possible standard throughout the week. Over the next few weeks and months leading up to February, we’ll announce more updates on how you and your organization can get involved, events added to the schedule, speakers confirmed to lead sessions, and more SMW New York info.

The New Strategy for SMW New York in 2016

  • More seating capacity
    To address demand, especially for Masterclasses, all official programming will be held at two large theaters: The TimesCenter and SVA Theatre.
  • Fewer Available Passes
    We believe in quality over quantity, and therefore will reduce the number of available passes to ensure seating for sessions of all interested attendees. This reduction means more space, more seating, and the end of long lines!
  • Two Pass Options
    We’re keeping it super simple by offering two options for registering: Campus and Insider Passes. Insider pass holders receive access to official parties and exclusive networking opportunities, and both passes grant you access to official sessions, masterclasses, co-working space, exhibitor installations, and more.
  • Special Discount Offers
    The regular rate for the Campus Pass is $799, and $999 for the Insider Pass, but now until January 14th, we’re offering a 20%-off sale for each. You can learn more about the pass options, and register for SMW New York here.

Attendees will be under the same roof as some of the world’s most visionary people and industry leaders connecting through the #SMWNYC pillars:

QUALITY CONTENT

content
Data & analytics
Paid media
Video
Content marketing
Mobile messaging
Virtual reality
Ad-blocking
Growth marketing

INSPIRING SPEAKERS

content
Facebook
Snapchat
Instagram
Ogilvy
MRY
R/GA
New York Times
Vice Media

BEAUTIFUL VENUES

content
Two stages
Simulcast viewing
Keynotes
Panels
Interviews
Masterclasses
Co-working
Lounges

 

We also have an exclusive hotel offer if you’re traveling from outside of New York or the U.S. Our Official Hotel Partner, YOTEL New York at Times Square West, has a special deal for #SMWNYC attendees, and you can learn more here.

Thank you for your continued support, and we hope you will join us in February. You can stay up to date with #SMWNYC announcements by following us on Twitter, liking us on Facebook, and signing up for our newsletter.

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

 

ABOUT SOCIAL MEDIA WEEK NEW YORK IN 2016

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Human connectivity is being reimagined everyday, and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.

Social Media Week New York, now in it’s 8th year, will welcome thousands of attendees from NYC’s top tech, advertising, media, and Internet industries this February 22-26, 2016. You can also learn more about our global theme for Social Media Week in 2016, “The Invisible Hand: Hidden Forces of Technology