Tag: agency

29% of Time Spent on All Screens in 2015 Was Spent on Vertical Content

Posted on by SMW Staff

There’s a challenge for advertisers to promote and portray brands in shows, especially as brand exposure is often not aligned with humor. Brands bring a filter to content, and limit the association of the media with only positive ideas about the brand.

The problem is that content creation on mobile and for mobile is intentionally and inherently unshackled by traditional advertising and media culture-it’s the realness of content creators and social media celebrities that grows viewership towards the holy grail of virality. Ian Schafer, founder and CEO of Deep Focus, brought this to light along with his two honored guests: Ricky van Veen, founder of CollegeHumor; and Lisa Weinstein, CEO of Engine Media Group.

The driving force behind this growing concern is that 51% of digital device time is spent on mobile devices, and yet content creation for the vertical screen is only at 29% of all creation efforts. The gap will naturally close, and the catalyst is social media-media that is viewed primarily over mobile.

So what happens to ad agencies? The company that knows the brand best is the creative/production agency, and the recognized detriment of distance between ad agencies and the actual point of content creation is growing as the environment for media distribution rapidly evolves.

Read the full session recap at SMW News

Secure your spot in February of 2017 to join 2,000+ leaders in media, entertainment, and technology for a week of inspiring and educational events learning.

Using Data and Insights to Shape Creative: Pinterest’s CPG Lead to Speak at #SMWNYC

Posted on by Tess Kaytmaz

The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. An analytics-driven world means an elemental shift in how creatives work. Designers, writers, photographers and video producers need to think about execution and ideas informed by data on how to better speak to our audiences.

At SMW New York, Pinterest’s CPG East Lead of Creative Strategy, Raashi Bhalla, will take the stage with executives from VaynerMedia and Fast Company, to cover how creative and strategy should collaborate — and work with platform partners — to make content that wins on results, as well as look and feel.

Raashi’s session, “Create By Numbers: How Insights, Data, And Paid Media Shape The Creative Approach” will take place on Friday, February 26th at 1:00pm on the EDU Stage at The SVA Theatre.

★ Register today by purchasing your pass ★

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Startup Camp

Mediapocalypse! Ian Schafer of Deep Focus to Explore Platforms’ Leverage Over Media

Posted on by Tyler Becker

Platforms such as Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. But, can the business we’re in as-we-know-it survive the amount of change necessary?

Ian Schafer, the Founder and Chairman of Deep Focus, along with Ricky Van Veen (College Humor and IAC Executive) and Lisa Weinstein (President of Global Digital, Data and Analytics at Starcom Media Group) will explore the (possible) end of times in media, publishing, and everything in-between.

Join us at SMW New York for this session, “Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?” taking place on Tuesday, February 23rd at 2:30pm on the FWD Stage at The TimesCenter.

★ Register today by purchasing your pass ★

About Ian Schafer

Ian Schafer has been at the forefront of advertising since 1997. A trailblazer who saw the potential of digital and the opportunities it offered for advertising, Ian founded Deep Focus in 2002. The award-winning global agency is lauded for its expertise and excellence in digitally led creative execution and media strategy, innovative agency operational models and consumer insights that drive engaging, value-driven experiences. Ian previously served as Vice President of New Media at Disney’s Miramax Films.

In 2007, he was named an Advertising Age Media Maven and in 2009, he was included on the list of Adweek’s Young Ones. Recognized by the Shorty Awards as Best CEO with a Social Media Presence, Ian is known for his unique perspective on everything from new technology and shifts in consumer culture and media consumption to traditional marketing and advertising. (via Deep Focus).

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: about.me/ian

Ricky Van Veen of CollegeHumor and Vimeo Will Discuss Content and Distributed Media Models at #SMWNYC

Posted on by Tyler Becker

Platforms such as Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. But, can the business we’re in as-we-know-it survive the amount of change necessary?

Ricky Van Veen (College Humor and IAC Executive), along with Ian Schafer (Founder and Chairman of Deep Focus) and Lisa Weinstein (President of Starcom Media Group) will explore the (possible) end of times in media, publishing, and everything in-between.

Join us at SMW New York for this session, “Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?” taking place on Tuesday, February 23rd at 2:30pm on the FWD Stage at The TimesCenter.

★ Register today by purchasing your pass ★

About Ricky Van Veen

Ricky Van Veen is one of the principal owners and founders of Connected Ventures, a company formed around CollegeHumor that included BustedTees and Vimeo. He created the site as a student at Wake Forest, and was earning around $10-15 million a year before the partners sold a controlling stake to IAC, where Ricky is now an executive.

In 2009, Van Veen was appointed to become the CEO of the new production company, Notional, which produced material for traditional television. One of Notional’s most noteworthy TV shows is “Chopped” on the Food Network.

Ricky Van Veen also appears in some of CollegeHumor’s video series such as Jake and Amir and Hardly Working, as well as the former MTV program, The CollegeHumor Show.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: WPR