Tag: announcement

Attendee FAQs: Everything You Need To Know About Pass Pickup and Beyond

Posted on by Tyler Becker

Social Media Week New York begins February 22nd with our Official Opening Party for Insider Passholders. On Tuesday, we’ll welcome attendees to the TimesCenter and SVA Theatre to kick off a week of incredible events, conversations, and ideas.

If you’re attending SMW New York, here are some frequently asked questions covering pass pickup, the official venues, the schedule, speakers, and other things you might be eager to learn.

Pass Pick-Up Information

On Friday Feb. 19, each Passholder will receive an email from our Check-in Technology Partner with a check-in barcode. Upon arriving to one of the SMW official venues, display that email on your mobile device to our check-in personnel at one of the official venues.

See pick-up schedule below, and please bring a valid photo ID or passport.

Monday 2/22

  • TimesCenter Front Lobby: 12:00 – 5:00pm
  • SVA Theatre Front Lobby: 12:00 – 5:00pm

Tuesday 2/23

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:15am – 3:30pm

Wednesday 2/24

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Thursday 2/25

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Friday 2/26

  • TimesCenter Front Lobby: 8:30am – 3:00pm
  • SVA Theatre Front Lobby: 8:30am – 3:00pm

Who attends Social Media Week New York?

The SMW audience is made up of senior marketers, founders, entrepreneurs, influencers and digitally connected consumers across a range of industries including marketing, advertising, communications, media, publishing, technology, arts and entertainment.

When does SMW New York take place?

SMW New York takes place February 22-26, 2016.

All official events will take place at our two venues: The TimesCenter and SVA Theatre beginning on Tuesday the 23rd. You need a Campus or Insider Pass to attend official events. There are also Independent Events that occur Monday through Friday of the same week, and use separate registration via the independent event’s session page on the schedule.

Where does SMW New York take place?

Official programming during SMW New York 2016 will take place at two iconic New York venues:

  • The TimesCenter: 242 W 41st St, New York, NY 10036
  • SVA Theater: 333 W 23rd St, New York, NY 10011

The venues each have theaters that hold more than 400 people, which means no long lines or sessions at capacity, along with separate simulcasting theaters so that you can check what’s happening at each venue.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with a much bigger stage and plenty of space to enjoy the entire week.

Reminder: only official events take place at The TimesCenter and SVA Theatre. Independent Events listed on the schedule are organized by the greater SMW community, and take place throughout the city. Please check the event descriptions for venue info.

Where can I view the schedule of events?

You can view the official schedule here for SMW New York. You can also download the official SMW mobile app which allows you to access the schedule, speakers, and even the sessions you’ve bookmarked from your SMW account.

Tip: “Bookmark” events on the schedule
Bookmarks allow you to easily view and save the sessions you’re most interested in. Just look for the small, blue bookmark icons on the schedule page, and click to save that event. You can then email all of your bookmarks with just two clicks.

Who is speaking at Social Media Week New York this year?

More than 200 industry leaders will speak at SMW New York. You can view them all on our speaker page here for SMW New York. Also, the official SMW mobile app allows you to see who’s speaking.

Does my pass get me into Independent SMW events?

Your pass is only for official SMW New York events. Independent Events are run by the larger SMW community, not us. Therefore, while your pass grants you access to all official (SMW) events, it won’t necessarily get you into Independent Events.

Can I share my pass with other colleagues throughout the week?

Every individual that attends official Social Media Week NYC events is required to have his or her own pass. We do not allow multiple individuals to share one pass. There will be attendee check-points and badge monitoring throughout the week.

Is there a mobile app for Social Media Week?

Yes! You Can download our official SMW Mobile App to connect with other SMW fans and attendees, access the conference schedule and speaker list, follow various social feeds, take notes, and more.

Will attendees have WiFi and space to work during the week?

Yes! Throughout the week, both venues will have co-working space for you to check email, and WiFi to connect all your devices. You can make either SMW New York venue your headquarters for the week to be productive and get your regular work done.

What is the official hashtag for Social Media Week New York?

You can follow along and join the conversation online using the official hashtag, #SMWNYC. Use this on Twitter, Instagram, Facebook, Vine, and anywhere else to participate in the conversations and discussions throughout the week.

Do any hotels offer SMW New York attendees a special rate?

We’re glad you asked! We have five official hotel partners. You can learn more about these hotels, and the exclusive rates they have for attendees, by visiting our Travel and Accommodations page.

Who are the official partners and sponsors of Social Media Week New York?

You can learn more about our official partners here. We’d like to thank each of them for helping make Social Media Week possible, and are proud to be working them this year in New York!

Are there discounts or scholarships available?

At the moment, our SMW Scholarship Program for students and non-profits is closed. If you’re still looking to purchase a pass, you can visit the SMW New York pass options page for the most up to date rates.

The Second Round of Official #SMWNYC Speakers and Events Are Now Live

Posted on by Tyler Becker

We’re excited to announce the second round of official events that are now live. Click here to view the updated schedule for SMW New York, which features newly added event partners such as Comedy Central, Refinery29, Giphy, Salesforce, and BuzzFeed.

New Session Spotlights:

New Speaker Spotlights:

  • Rash Bhalla, CPG East Lead, Creative Strategy, Pinterest
  • Chris Berend, Vice President for Video Development, CNN
  • Emily Bbazelon, Staff Writer, The New York Times Magazine
  • Barbara Basney, VP Global Advertising and Brand Content, Xerox
  • Hope Cowan, Creative Agency Partner, Facebook
  • Brian Clark Howard, Writer and Editor, National Geographic News
  • Rachel Christensen, Managing Social Media Editor, BuzzFeed
  • Jason Dailey, SVP Search and Social, MediaVest
  • Garance Franke-Ruta, Editor in Chief, Yahoo Politics, Yahoo News
  • Johann King, Editor, HarpersBazaar.com
  • Adam Leibsohn, Chief Operating Officer, Giphy
  • Neal Mann, Editor, The Wall Street Journal
  • Mina Seetharaman, Global Dir., Content Strategy, The Economist
  • Bachir Zeroual, Global Dir., Marketing Ventures, Coca-Cola
  • Matt Turck, Managing Director, FirstMark Capital
  • Click here for the full list of SMW New York speakers

Attend These 5 Events To Take Your Content Marketing and Storytelling to the Next Level

Posted on by Tyler Becker

Today “storytelling” and “content marketing” are two extremely abused buzzwords in our industry, but that doesn’t mean that they are not valuable tools to share your brand’s stories and experiences in order to connect with online audiences.

The abundance of content (not just stories) out there, the dramatic competition for our attention, and the staggering speed at which these stories spread and are consumed (or discarded) has made it more difficult to break through the noise and reach our audiences.

Here are five sessions taking place at SMW New York this February 22-26 that will teach, inspire, and think ahead to the current and future state of content marketing and storytelling.

1. The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher

(Presented by Digiday)
When it comes to brands creating engaging content, the stakes have never been higher considering the growth in programmatic and ad blockers. The content needs to be at Hollywood scale, and at the quality of best-in-class digital journalism. Shareen Pathak (Brands Editor at Digiday) will examine how leading brands, agencies and publishers are finding success.

2. Mediapocalypse! Are Platforms Killing The Business Of Media & Advertising? And Why Won’t Anyone Talk About It?

(Presented by Deep Focus)
Platforms like Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. Hear from executives at Deep Focus, College Humor, and Starcom Media Group on this always-evolving battle.

3. Atomization Of Business: Content Strategies For Speed, Quality, And Efficiency

(Presented by Code and Theory)
Code and Theory’ Co-Founder, Dan Gardner, will introduce attendees to Atomization, his agency’s approach to helping today’s businesses take advantage of strategic opportunities via social media. Attendees will learn: 1) How to reach multiple audiences with multiple stories; 2) How to take advantage of trending culture and conversation; 3) The importance of matching content to context; and 4) How to design for natural behaviors online.

★ Register today by purchasing your pass ★

4. Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed

(Presented by BuzzFeed)
In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies.

5. A Writer’s Guide To Viral Storytelling

(Presented by Wattpad)
In this MasterClass with Wattpad’s #1 fantasy writer and #1 Amazon Bestseller Sally Slater, you’ll take a deep dive into the business of viral storytelling and learn how you can leverage an online community to market your brand, attract an audience and share your story with millions–whether you’re an aspiring novelist or a creative marketer.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Dan Harmon of “Community” Will Join NBCUniversal’s Evan Shapiro at #SMWNYC to Discuss Comedy and The Cultural Zeitgeist

Posted on by Tyler Becker

The world is at an inflection point, similar to broadcast television’s boom in the 70s and 80s. Today, this boom is evident in content production across various platforms. How is this booming genre affecting the cultural zeitgeist? Does comedy flourish when reality is dark?

Join NBCUniversal’s EVP of Digital Enterprises, Evan Shapiro, as he reveals the strategic approach to the current media landscape with Seeso, NBCUniversal’s new steaming comedy channel. Joining him on stage will be Dan Harmon, Creator and Executive Producer of “Community”, “Rick and Morty” and “HarmonQuest.”

On Tuesday, February 23 at 1:30pm, the digital and entertainment duo will present their keynote, “Comedy: A Love Story with Evan Shapiro and Dan Harmon” at SMW New York.

★ Register today by purchasing your pass ★

About Evan Shapiro

“Evan Shapiro is EVP, Digital Enterprises at NBCUniversal. He works on the strategic development of digital opportunities to reach emerging audiences, including alternative platforms and direct to consumer distribution models.

Shapiro joined NBCUniversal in 2014, and previously was President of Participant Media’s Pivot, which launched in 2013, and grew to reach 44+ million subscribers under Shapiro’s lead. Prior to Pivot, Shapiro served as President of IFC TV and Sundance Channel, where he steered both networks to new business and programming models that garnered each network their first Primetime Emmy nominations, as well as a Golden Globe Award win for Sundance Channel.

He has also executive produced numerous acclaimed original documentaries and series, including This Film Is Not Yet Rated, Brick City, HitRecord On TV, and the hit series Portlandia.” (via Variety)

About Dan Harmon

“Dan Harmon is best known for creating and producing NBC comedy series Community, co-creating Adult Swim’s animated television series Rick and Morty, and co-founding the alternative television network/website Channel 101. He also hosts a weekly eponymous podcast, Harmontown.

In July 2009, Harmon was nominated in two Emmy categories for his part in writing the Oscar telecast: Outstanding Writing for a Variety, Music or Comedy Special and Outstanding Original Music and Lyrics, the latter of which he was awarded for “Hugh Jackman Opening Number” at the 61st Primetime Emmy Awards.” (via Wikipedia)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The LA Times

Announcing The Launch of SMW New York’s Initial Program of Events for 2016

Posted on by Tyler Becker

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. Today, we’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Session Spotlight

This year’s SMW New York event will feature 60+ official sessions between The TimesCenter and SVA Theatre. Some of the topics include: data & analytics, paid media, video, content marketing, mobile messaging, virtual reality, ad-blocking, growth marketing, and much more. Take a look below at a sampling of the events we’re excited for, and click here to view the initial 30 sessions that are confirmed for next month’s event.

  • “Mediapocalypse! Are Platforms Killing Media and Advertising? And Why Won’t Anyone Talk About It?” presented by Deep Focus
  • “Bracing for the Ad-Blocked Future: How Brands are Moving Beyond the Impression” presented by Crowdtap
  • “Hello Founders: Meet the Generation After Millennials, and What Sets Them Apart” presented by MTV

First Round of Confirmed Speakers

Individuals from leading organizations across marketing, media, and technology will join us in New York to direct the conversation. This year, we’re thrilled to announce some of the speakers confirmed for February 22-26, with more to be announced in the coming weeks:

  • Mark Thompson, CEO of The New York Times
  • Alex Blumburg, CEO of Gimlet Media
  • Evan Shapiro, EVP, Digital Enterprises, NBCUniversal
  • Jennifer Betka Wakeford, CMO of StubHub
  • Dan Harmon, Creator and Executive Producer, “HarmonQuest,” “Community” and “Rick and Morty”
  • Kate Lewis, SVP and Editorial Director of Hearst Magazines Digital Media
  • Ian Schafer, Founder and Chairman of Deep Focus
  • Ricky Van Veen, College Humor & IAC
  • Lisa Weinstein, President of Starcom Media Group
  • Glenn Minerley, VP Group Account Director of Momentum Worldwide
  • Scott Carlis, VP Digital & Social Media of AEG Global Partnerships
  • Camille Hackney, EVP Brand Partnerships & Licensing of Atlantic Records
  • Kevin Knight, Head of Creative and Brand Strategy of Pinterest
  • Joe Rospars, Founder and CEO of Blue State Digital (and President Barack Obama’s chief digital strategist for 2008 and 2012 campaigns)
  • Garance Franke-Ruta, Washington Editor of Yahoo News
  • Tina Cervera, SVP and Executive Creative Director of VaynerMedia
  • Addie Conner, former Chief Innovation Officer of SocialCode
  • Sean Foster, Chief Executive Officer of Crowdtap
  • Afdhel Aziz, Brand Director of ABSOLUT Labs
  • Joahne Carter, VP of Marketing of Ricola
  • Ron Pinelli, CPA (FL), VP Digital Research and Standards of MRC
  • Peter Fasano, Global Consulting Principal of OgilvyRED

How to gain access to these speakers and events

If you want to gain access to these events, and join the thousands of attendees that come to Social Media Week in NYC each year, register today by purchasing your pass. You can also save 20% on your purchase until January 14th!

Event Submissions for SMW New York Close on December 9th

Posted on by Tyler Becker

Entering its 8th year, SMW has brought together more than 200,000 people across thousands of individually hosted events on six continents and connected millions of people online. You and your organization can gain recognition as a thought-leader by hosting an event at Social Media Week 2016! Our global theme for 2016 is “The Invisible Hand: Hidden Forces of Technology (and How We Can Harness it for Good).”

Event submissions close December 9th for SMW New York!

You have until December 9th to submit and join organizations such as Forbes, New York Times, Code and Theory, Digiday, IAB, MRY, Betaworks, The Economist and The Barbarian Group.

Why become an event partner?

  • Engage in the conversations relevant to your cause or industry
  • Gain recognition as a thought-leader or influencer in your field or industry
  • Amplify your message using the Social Media Week platform
  • Attract brands and networks of relevant hyper-social influencers
  • Position your organization on the global stage for exposure and credibility
  • Develop valuable relationships with new partners and existing clients

How can you become an event partner?

  • Fill out the submission form with your event or session idea before December 9th
  • The SMW New York programming team will review your submission (and provide feedback if necessary)
  • If your event is accepted you will be notified shortly after December 9th
  • For information on becoming an event partner or submitting your event, check out the Social Media Week website
  • If you have any questions, email us at: newyork@socialmediaweek.org

 

SMW New York Returns with a New Campus Experience and 20% Discounted Offer

Posted on by Tyler Becker

Our primary goal continues to be providing SMW attendees with content and programming at the highest possible standard throughout the week. Over the next few weeks and months leading up to February, we’ll announce more updates on how you and your organization can get involved, events added to the schedule, speakers confirmed to lead sessions, and more SMW New York info.

The New Strategy for SMW New York in 2016

  • More seating capacity
    To address demand, especially for Masterclasses, all official programming will be held at two large theaters: The TimesCenter and SVA Theatre.

  • Fewer Available Passes
    We believe in quality over quantity, and therefore will reduce the number of available passes to ensure seating for sessions of all interested attendees. This reduction means more space, more seating, and the end of long lines!

  • Two Pass Options
    We’re keeping it super simple by offering two options for registering: Campus and Insider Passes. Insider pass holders receive access to official parties and exclusive networking opportunities, and both passes grant you access to official sessions, masterclasses, co-working space, exhibitor installations, and more.

  • Special Discount Offers
    The regular rate for the Campus Pass is $799, and $999 for the Insider Pass, but now until January 14th, we’re offering a 20%-off sale for each. You can learn more about the pass options, and register for SMW New York here.

Attendees will be under the same roof as some of the world’s most visionary people and industry leaders connecting through the #SMWNYC pillars:

QUALITY CONTENT

content
Data & analytics
Paid media
Video
Content marketing
Mobile messaging
Virtual reality
Ad-blocking
Growth marketing

INSPIRING SPEAKERS

content
Facebook
Snapchat
Instagram
Ogilvy
MRY
R/GA
New York Times
Vice Media

BEAUTIFUL VENUES

content
Two stages
Simulcast viewing
Keynotes
Panels
Interviews
Masterclasses
Co-working
Lounges

 

We also have an exclusive hotel offer if you’re traveling from outside of New York or the U.S. Our Official Hotel Partner, YOTEL New York at Times Square West, has a special deal for #SMWNYC attendees, and you can learn more here.

Thank you for your continued support, and we hope you will join us in February. You can stay up to date with #SMWNYC announcements by following us on Twitter, liking us on Facebook, and signing up for our newsletter.

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

 

ABOUT SOCIAL MEDIA WEEK NEW YORK IN 2016

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Human connectivity is being reimagined everyday, and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.

Social Media Week New York, now in it’s 8th year, will welcome thousands of attendees from NYC’s top tech, advertising, media, and Internet industries this February 22-26, 2016. You can also learn more about our global theme for Social Media Week in 2016, “The Invisible Hand: Hidden Forces of Technology“