New technologies have always changed the ways in which we communicate and express ourselves creatively. The printing press allowed for the novel and the video camera allowed for the new mediums of film and television. The Internet is changing the way that we consume information and marketers need to develop literacy to effectively communicate online.
- Reading Is No Longer Fundamental: The Shift to Visual Vocabulary, Hosted by JWT
Don’t tell your high school English teacher, but the written word is not always the best way to connect with customers. GIF images and platforms like Pinterest and Instagram, are working together to make communication increasingly visual. JWT is a marketing and communications company that knows how to evolve to adapt in an ever-changing world, having been around for over 150 years. Learn from JWT what this increasingly visual language means for marketers as well as for society as a whole.
- Masterclass: Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
The Internet has many dialects and as a marketer, you will want to increase your fluency in all of them them. Each platform of engagement has its own set of implicit rules that will determine whether you participate effectively or not. This masterclass, hosted by Code and Theory, will go over the 5 most important rules for each of the 5 top Internet sub-cultures.
- How To Be An Internet Anthropologist
Through studying the locals of each social media platform, your brand can learn to communicate with customers in the most effective ways possible. Understanding how people use the mediums, in addition to how they interact with brands, will put you far ahead of the competition Learn where to look to find the people whose interests align with your brand and what online behaviors impact your brand at this seminar hosted by Global Strategy Group.
- SUXORZ: The Worst Social Media Campaigns of 2013
They say that you learn more from your failures than your successes. At this seminar hosted by Blogads, we are hoping to learn from the mistakes of others in an effort to avoid them at all costs. From the mouths of Don Steele (Comedy Central), Saya Weissman (Digiday), and David Berkowitz (MRY), these classic examples of what NOT to do will be as educational as they are hilarious.
Social Media Week loves marketing! But we also love entrepreneurship, technology and health, so don’t forget to check out the schedule to see our exciting lineup of speakers on these topics. Register for SMW here!
Featured image courtesy of shonk.