SMW New York Returns with a New Campus Experience and 20% Discounted Offer

Our primary goal continues to be providing SMW attendees with content and programming at the highest possible standard throughout the week. Over the next few weeks and months leading up to February, we’ll announce more updates on how you and your organization can get involved, events added to the schedule, speakers confirmed to lead sessions, and more SMW New York info.

The New Strategy for SMW New York in 2016

  • More seating capacity
    To address demand, especially for Masterclasses, all official programming will be held at two large theaters: The TimesCenter and SVA Theatre.
  • Fewer Available Passes
    We believe in quality over quantity, and therefore will reduce the number of available passes to ensure seating for sessions of all interested attendees. This reduction means more space, more seating, and the end of long lines!
  • Two Pass Options
    We’re keeping it super simple by offering two options for registering: Campus and Insider Passes. Insider pass holders receive access to official parties and exclusive networking opportunities, and both passes grant you access to official sessions, masterclasses, co-working space, exhibitor installations, and more.
  • Special Discount Offers
    The regular rate for the Campus Pass is $799, and $999 for the Insider Pass, but now until January 14th, we’re offering a 20%-off sale for each. You can learn more about the pass options, and register for SMW New York here.

Attendees will be under the same roof as some of the world’s most visionary people and industry leaders connecting through the #SMWNYC pillars:

QUALITY CONTENT

content
Data & analytics
Paid media
Video
Content marketing
Mobile messaging
Virtual reality
Ad-blocking
Growth marketing

INSPIRING SPEAKERS

content
Facebook
Snapchat
Instagram
Ogilvy
MRY
R/GA
New York Times
Vice Media

BEAUTIFUL VENUES

content
Two stages
Simulcast viewing
Keynotes
Panels
Interviews
Masterclasses
Co-working
Lounges

 

We also have an exclusive hotel offer if you’re traveling from outside of New York or the U.S. Our Official Hotel Partner, YOTEL New York at Times Square West, has a special deal for #SMWNYC attendees, and you can learn more here.

Thank you for your continued support, and we hope you will join us in February. You can stay up to date with #SMWNYC announcements by following us on Twitter, liking us on Facebook, and signing up for our newsletter.

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

 

ABOUT SOCIAL MEDIA WEEK NEW YORK IN 2016

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Human connectivity is being reimagined everyday, and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.

Social Media Week New York, now in it’s 8th year, will welcome thousands of attendees from NYC’s top tech, advertising, media, and Internet industries this February 22-26, 2016. You can also learn more about our global theme for Social Media Week in 2016, “The Invisible Hand: Hidden Forces of Technology

16 Sessions At SMW New York That Marketers Will Love

Marketers attending Social Media Week New York this month will hear from industry leaders and brands spanning the marketing, advertising, and media world. You’ll hear from organizations such as General Electric, Shutterstock, The New York Times, BuzzFeed, Vimeo, Hootsuite, Medium, Barbarian Group, and more. Whether you’re attending each day with a few breaks at the co-working tables, or stopping by for a morning or afternoon, here are 16 sessions you should bookmark right now.

1. MEASURING ATTENTION AND INTENTION, WITH THE NEW YORK TIMES

Tue, Feb 24 – 10:45 AM – 12:00 PM
With the rise of video and native advertising, combined with social distribution, digital advertising has blossomed into a method to capture attention.

2. FROM FANS TO ADVOCATES: HOW TO BUILD COMMUNITY AND GROW #BRANDLOVE

Tue, Feb 24 – 1:30 PM – 2:30 PM
Join Hootsuite for an interactive session discussing the best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.

3. CREATING VIDEO CONTENT FOR HOW IT’S CONSUMED

Tue, Feb 24 – 2:30 PM – 3:45 PM
Jonathan Perelman, BuzzFeed Motion Picture’s Vice President examines the evolution of media and how new innovations in distribution technologies have changed how it’s consumed, we’ll dive into the science behind creating shareable content for the social web.

4. SWIPE RIGHT: WHAT CAN TINDER TEACH BRANDS

Tue, Feb 24 – 5:00 PM – 6:00 PM
Peer through the window into the microcosm of human behavior that exists behind the walls of online and mobile dating services, and ultimately reveal how marketers can connect with their audiences in a more meaningful way.

5. WHAT’S THE DIFFERENCE BETWEEN SOCIAL MARKETING AND SOCIAL PR?

Wed, Feb 25 – 10:45 AM – 12:00 PM
There’s a clear-cut difference between social marketing and social PR. Unfortunately, the majority of brands are overlooking the business value of the former and focusing too much on the latter.

6. THE 10 RULES OF AN OPEN BRAND: EVOLVING WITH YOUR CUSTOMERS AND INDUSTRY

Wed, Feb 25 – 12:30 PM – 1:30 PM
This presentation provides guidelines for companies to use in establishing themselves as an open business; one that can build meaningful relationships with peers and consumers, and adapt and thrive when faced with change.

7. IS SOCIAL MEDIA JUST MEDIA? THE FUTURE OF PAID, EARNED AND CONTENT

Wed, Feb 25 – 2:30 PM – 3:45 PM
For brands, is there such a thing as earned media now, or has paid media taken over social media? Will content marketing continue to thrive even as social platforms demand more paid budgets? In 2015 and beyond, how social can media be?

8. NETWORKS OF INFLUENCE: HOSTED BY TRANSLATION, ELITE DAILY, AND CRIMSON HEXAGON

Wed, Feb 25 – 4:30 PM – 5:45 PM
This event will target advertisers and marketers who seek to spread messages, ideas, and products to the upwardly mobile, millennial consumer. In this session we will uncover how brands can tap into the dynamic of this coveted audience and benefit from the network of influence.

9. FOSTERING SELF-DISRUPTION, COLLABORATION AND INNOVATION AT LARGE COMPANIES

Thu, Feb 26 – 9:00 AM – 10:00 AM
Executives are realizing they need new methods for approaching innovation, internal collaboration, and creating opportunities for disruption. This discussion will feature a roundtable of leaders looking to affect change within their large organization, along with entrepreneurs that are seeking insight and direction post-acquisition.

10. TAKE COMMAND OF YOUR DATA: HOW TO STRATEGICALLY USE SOCIAL LISTENING IN BUSINESS

Thu, Feb 26 – 10:30 AM – 12:30 PM
Advanced analytics and insights have now equipped brands with a ‘sixth sense’ of the online landscape, driving businesses toward a new level of social intelligence. Listeners will walk away with an in depth understanding of not only how social listening and intelligence can reinvent business, but also how the landscape is quickly evolving.

11. A FIRESIDE CHAT WITH B. BONIN BOUGH OF MONDELÉZ

Thu, Feb 26 – 12:30 PM – 1:30 PM
Join B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, for a discussion on the evolving relationship between artists and brands.

12. USER GENERATED CONTENT: THE ULTIMATE HUMAN CONTENT CONNECTIVITY

Thu, Feb 26 – 2:45 PM – 4:00 PM
From crowd-sourced contests and event social media walls, to compensated word of mouth endorsements and use of user reviews and comment sections for UGC campaigns, you’ll walk away with new ideas, best practice advice and also some legal “watch-outs” that anyone considering a UGC campaign should keep in mind.

13. RETURN OF THE PODCAST WITH ALEX BLUMBERG, FOUNDER AND CEO OF GIMLET MEDIA, AND ANDREW McLAUGHLIN, PARTNER AT BETAWORKS AND CEO OF DIGG

Thu, Feb 26 – 4:30 PM – 5:30 PM
Join Alex Blumberg, award-winning reporter and producer for This American Life; co-host of NPR’s Planet Money; and founder and CEO of Gimlet Media, for a discussion on the rising popularity of podcasts, technology’s influence on the future of audio content distribution, and also what he has learned on the journey of a startup from idea to execution.

14. STORYTELLING WITH VINE: HOW TO CREATE SHORT VIDEOS THAT PEOPLE REMEMBER

Fri, Feb 27 – 11:00 AM – 12:00 PM
Today, storytellers are finding increasingly imaginative ways to share their ideas with interactive and visual elements, bringing their messages to life. This masterclass will explore storytelling techniques using Vine, specifically how to create short form videos that people remember.

15. SOCIAL STORYTELLING AND THE HUMAN CONNECTION: PROFESSIONAL STORYTELLERS ILLUSTRATE WHAT’S AT THE HEART OF CONNECTING TO YOUR AUDIENCE

Fri, Feb 27 – 2:00 PM – 3:00 PM
With the introduction of technology and social networks, the mediums may have changed, but the power of stories and their ability to draw people in remains the same. In this fun, interactive session, you will help dissect these stories, the elements that made them so engaging and how brands can apply these principles to make consumers a part of their story in a very real way.

16. SMW NYC OFFICIAL VIP CLOSING PARTY

Fri, Feb 27 – 7:00 PM – 10:00 PM
To wrap up the 2014 edition Social Media Week organizers Crowdcentric and are hosting the Official Closing VIP Party in New York City. The Closing Party is by invitation only, however, if you wish to attend there are a limited number of Insider Passes still available, which grant you access to both the official Opening and Closing events.

Scholarship Application To Attend Social Media Week NYC

Social Media Week is built on a philosophy of openness and inclusivity, and for the upcoming conference, we’re excited to open up our annual Scholarship Program to provide complimentary Campus Passes to eligible students, non-profits, and startups, thanks to Forbes, our Social Media Week NYC Scholarship partner. The SMW NYC Scholarship provides access to our official sessions, masterclasses, experiential floor, co-working spaces, networking lounges, and more.

Andy Thomas

So, who qualifies?

  • Students (currently enrolled)
  • Non-profit employees
  • Startup or small business employees (defined as a company with no more than 10 employees)

You can apply here, and if you’re application is successful, we will notify you on a rolling basis. Please note, we have a limited number of Scholarships and cannot guarantee that your application will be accepted. For any questions, email nycpass@socialmediaweek.org, and we’ll be in touch at our earliest convenience

And of course, a very special thanks to Forbes for supporting this program! Without their commitment to the SMW mission, the Scholarship Program would not be possible

The Early Bird Gets the Worm- Super Early Bird Pass Options

SMW started in NYC right off the heels of the 2008 elections, almost 5 years ago. It’s incredible to think on how it’s grown and changed over the years. A year after we started, we began adding livestreamed content. Then three years ago, we introduced the Content Hub, separating out content in verticals to make it easier to select events of interest. Because the content at our official Hubs is highly curated and in higher demand, last year we began offering special passes to ensure you get to see what is of most interest. Pass holders got to skip registration at a particular Hub or with our Insider Pass, overall- in addition to special perks and benefits from our partners and access to our Official Parties.

This year, we’re keeping the trend and going bigger and more convenient again. SMW NYC returns with 4 Official Content Hubs and a little something new- a Global Headquarters. Our Global HQ will feature interactive exhibits, food and beverages, classes and main stage programming dedicated to the Architects, Collaborators and Inventors who are changing the world.

From targeted Hub Passes to all-inclusive Insider Passes to just scoping out the new HQ, we want to give you the opportunity to see it all. Starting Monday, December 10th until December 21, SMW NYC Passes will be available at a Super Early Bird discount- 40% off the standard price.

We’ll still be offering plenty of events a la carte for free with amazing content. You can check out what to expect with our initial schedule- live on Monday as well. And if you’re still holding off on getting your event in, now’s the time. We’ll be pushing out events regularly until event submission closes January 11th. Get it in early so we can start saving your event to our “Favorites.”

Looking forward to seeing you this February!