Marketers attending Social Media Week New York this month will hear from industry leaders and brands spanning the marketing, advertising, and media world. You’ll hear from organizations such as General Electric, Shutterstock, The New York Times, BuzzFeed, Vimeo, Hootsuite, Medium, Barbarian Group, and more. Whether you’re attending each day with a few breaks at the co-working tables, or stopping by for a morning or afternoon, here are 16 sessions you should bookmark right now.
1. MEASURING ATTENTION AND INTENTION, WITH THE NEW YORK TIMES
Tue, Feb 24 – 10:45 AM – 12:00 PM
With the rise of video and native advertising, combined with social distribution, digital advertising has blossomed into a method to capture attention.
2. FROM FANS TO ADVOCATES: HOW TO BUILD COMMUNITY AND GROW #BRANDLOVE
Tue, Feb 24 – 1:30 PM – 2:30 PM
Join Hootsuite for an interactive session discussing the best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
3. CREATING VIDEO CONTENT FOR HOW IT’S CONSUMED
Tue, Feb 24 – 2:30 PM – 3:45 PM
Jonathan Perelman, BuzzFeed Motion Picture’s Vice President examines the evolution of media and how new innovations in distribution technologies have changed how it’s consumed, we’ll dive into the science behind creating shareable content for the social web.
4. SWIPE RIGHT: WHAT CAN TINDER TEACH BRANDS
Tue, Feb 24 – 5:00 PM – 6:00 PM
Peer through the window into the microcosm of human behavior that exists behind the walls of online and mobile dating services, and ultimately reveal how marketers can connect with their audiences in a more meaningful way.
5. WHAT’S THE DIFFERENCE BETWEEN SOCIAL MARKETING AND SOCIAL PR?
Wed, Feb 25 – 10:45 AM – 12:00 PM
There’s a clear-cut difference between social marketing and social PR. Unfortunately, the majority of brands are overlooking the business value of the former and focusing too much on the latter.
6. THE 10 RULES OF AN OPEN BRAND: EVOLVING WITH YOUR CUSTOMERS AND INDUSTRY
Wed, Feb 25 – 12:30 PM – 1:30 PM
This presentation provides guidelines for companies to use in establishing themselves as an open business; one that can build meaningful relationships with peers and consumers, and adapt and thrive when faced with change.
7. IS SOCIAL MEDIA JUST MEDIA? THE FUTURE OF PAID, EARNED AND CONTENT
Wed, Feb 25 – 2:30 PM – 3:45 PM
For brands, is there such a thing as earned media now, or has paid media taken over social media? Will content marketing continue to thrive even as social platforms demand more paid budgets? In 2015 and beyond, how social can media be?
8. NETWORKS OF INFLUENCE: HOSTED BY TRANSLATION, ELITE DAILY, AND CRIMSON HEXAGON
Wed, Feb 25 – 4:30 PM – 5:45 PM
This event will target advertisers and marketers who seek to spread messages, ideas, and products to the upwardly mobile, millennial consumer. In this session we will uncover how brands can tap into the dynamic of this coveted audience and benefit from the network of influence.
9. FOSTERING SELF-DISRUPTION, COLLABORATION AND INNOVATION AT LARGE COMPANIES
Thu, Feb 26 – 9:00 AM – 10:00 AM
Executives are realizing they need new methods for approaching innovation, internal collaboration, and creating opportunities for disruption. This discussion will feature a roundtable of leaders looking to affect change within their large organization, along with entrepreneurs that are seeking insight and direction post-acquisition.
10. TAKE COMMAND OF YOUR DATA: HOW TO STRATEGICALLY USE SOCIAL LISTENING IN BUSINESS
Thu, Feb 26 – 10:30 AM – 12:30 PM
Advanced analytics and insights have now equipped brands with a ‘sixth sense’ of the online landscape, driving businesses toward a new level of social intelligence. Listeners will walk away with an in depth understanding of not only how social listening and intelligence can reinvent business, but also how the landscape is quickly evolving.
11. A FIRESIDE CHAT WITH B. BONIN BOUGH OF MONDELÉZ
Thu, Feb 26 – 12:30 PM – 1:30 PM
Join B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, for a discussion on the evolving relationship between artists and brands.
12. USER GENERATED CONTENT: THE ULTIMATE HUMAN CONTENT CONNECTIVITY
Thu, Feb 26 – 2:45 PM – 4:00 PM
From crowd-sourced contests and event social media walls, to compensated word of mouth endorsements and use of user reviews and comment sections for UGC campaigns, you’ll walk away with new ideas, best practice advice and also some legal “watch-outs” that anyone considering a UGC campaign should keep in mind.
13. RETURN OF THE PODCAST WITH ALEX BLUMBERG, FOUNDER AND CEO OF GIMLET MEDIA, AND ANDREW McLAUGHLIN, PARTNER AT BETAWORKS AND CEO OF DIGG
Thu, Feb 26 – 4:30 PM – 5:30 PM
Join Alex Blumberg, award-winning reporter and producer for This American Life; co-host of NPR’s Planet Money; and founder and CEO of Gimlet Media, for a discussion on the rising popularity of podcasts, technology’s influence on the future of audio content distribution, and also what he has learned on the journey of a startup from idea to execution.
14. STORYTELLING WITH VINE: HOW TO CREATE SHORT VIDEOS THAT PEOPLE REMEMBER
Fri, Feb 27 – 11:00 AM – 12:00 PM
Today, storytellers are finding increasingly imaginative ways to share their ideas with interactive and visual elements, bringing their messages to life. This masterclass will explore storytelling techniques using Vine, specifically how to create short form videos that people remember.
15. SOCIAL STORYTELLING AND THE HUMAN CONNECTION: PROFESSIONAL STORYTELLERS ILLUSTRATE WHAT’S AT THE HEART OF CONNECTING TO YOUR AUDIENCE
Fri, Feb 27 – 2:00 PM – 3:00 PM
With the introduction of technology and social networks, the mediums may have changed, but the power of stories and their ability to draw people in remains the same. In this fun, interactive session, you will help dissect these stories, the elements that made them so engaging and how brands can apply these principles to make consumers a part of their story in a very real way.
16. SMW NYC OFFICIAL VIP CLOSING PARTY
Fri, Feb 27 – 7:00 PM – 10:00 PM
To wrap up the 2014 edition Social Media Week organizers Crowdcentric and are hosting the Official Closing VIP Party in New York City. The Closing Party is by invitation only, however, if you wish to attend there are a limited number of Insider Passes still available, which grant you access to both the official Opening and Closing events.