attendee - Social Media Week New York (SMWNYC) - MAY 4

Official list of Workshops taking place at Convene during #SMWNYC

Posted on February 22, 2017 by SMW Staff

This year at Social Media Week New York, our second venue, Convene, will feature Workshop events throughout the day on Tuesday and Wednesday for attendees. It also has co-working space and WiFi for you to take advantage of.

Please note, the Workshops taking place at Convene will not be available on SMW Insider (either live or on-demand).

From best practices in Facebook marketing and new content metrics to understand, to lessons on building community and Bot Making 101, here are all the Workshop events taking place at Convene during #SMWNYC:

1. The Pursuit of Meaningful Content (Pinterest)

Get inspired by creative examples that show how brands can move people from inspiration to action on Pinterest, and walk away with new ideas for creating engaging video and dynamic creative.

2. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

This session will break down everything from how Facebook auctions work. Learn new approaches to Facebook bid management, creative testing and audience fatigue. Attendees will also gain actionable insights to take away and implement on their Facebook marketing campaigns the next day.

3. How To Use Bitly Beyond Shortening & Branding (Bitly)

Each month, five billion unique browsers engage with Bitly links, and 300 million links are created through the platform. This session with Bitly’s Senior Content and Community Manager, Denise Chan, will unpack the top 10 metrics of your Bitly dashboard, and how to use Bitly for A/B testing, UTM codes, and other data-focused capabilities.

4. How to Get the Market to Do Your Marketing for You (iris Worldwide)

89% of advertising is not noticed or remembered at all. So, how can brands cut through the noise, get noticed and have the market make the noise for them? In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide. Attendees will learn the five pillars that make up a participation brand and why they’re key to success.

5. Listen, Analyze, Inform: Pulling Human Insights from Online Interactions (Ready Set Rocket)

This workshop focuses on social listening, social analytics and their impact on the customer journey. Attendees will learn how today’s marketers are mining human insights from data and using that knowledge to effectively communicate with modern consumers to drive bottom line ROI.

6. Share Rate is King (BabyFirst)

BabyFirst’s General Manager, Yuval Rechter, will discuss the importance of “Share Rate” for exponential and organic growth on your social channels. This data-driven approach to custom content production finds what resonates with your target audience and optimizes for shares.

7. Make Customers Work For You: How To Increase User Generated Content (ClassPass)

In this session, we’ll go over the importance of user generated content (UGC) and how to increase it. With UGC, your business is not only getting free word-of-mouth marketing but you’re also getting unique, quality content for your own channels. Cara Friedman (Head of Social Media, ClassPass) will lead this workshop.

8. Objective Based Marketing: Using Creative Sequencing To Drive Sales (mllnnl)

Consumers need to see the right creative at the right time in the right place. In this panel featuring top paid social experts from invite-only millennial marketing agency, mllnnl, we’ll discuss when to shift measurement away from the sale, creative sequencing best practices, and the future of paid social planning.

9. Facebook Automated Campaign Management: Let Facebook Do the Work for You (General Assembly)

Get a step by step walkthrough on how to create Automated Rules on Facebook, and learn when to pause campaigns, or when to receive performance notifications. This session is hosted by General Assembly.

10. Millennial Manager Bootcamp (Butterfly)

Millennials comprise the largest share of the U.S. workforce and nearly a third of them (and growing) are in management positions .In this 60-minute bootcamp, you’ll learn the essential traits of a strong leader and what tools and support are needed to develop your talents over time.

11. Bot Making 101 (Dexter)

This workshop will provide attendees with a step-by-step tutorial on how to build and launch a functioning chatbot, without needing any previous coding experience. By the end of the workshop, participants will walk away with a clear understanding of what a bot is, what it can do, and how brands and businesses can leverage this technology.

12. The Science Behind Building & Maintaining Your Brand Voice and Tone (Contently)

Many brands struggle with maintaining a strong and consistent voice across multiple communication channels. This session, hosted by Contently’s CMO Kelly Wenzel, will provide a solution by introducing attendees to the ‘Science of Voice and Tone’ – a method that uses natural language processing tools to quantify a brand’s unique voice and tone.

13. Keys to Digital Transformation: Best Practices from Sprinklr, SAP, and Nasdaq (Nasdaq)

In this session, we will cover an overview of the latest industry trends in social media space, followed with real-world examples of how two, enterprise companies created best-in-class corporate social media strategy programs, including their overall approach and key lessons learned.

14. Putting Digital Back In The Boardroom: Making Digital Metrics Matter (iris Worldwide)

This workshop will focus on fostering more interest in your work internally, as well as new ways for presenting campaign performance that makes your clients look better than ever before. You’ll learn the difference between a KPI and a measurement metric, and how to present results of a complex program in a single page that executives can follow and make sense of.

15. Connecting Deeper with Social: Ways to Avoid Becoming the New Banner Ad (Swift)

In a workshop by digital agency Swift’s Rick Albano – one of the minds behind social media efforts of Starbucks, Adidas, Nestle, and Pandora among others – he will explore how brands and agencies can connect deeper with social, to both create an emotional connection and drive business results.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

13 Events on Data Marketing, Analytics, and Social Listening at #SMWNYC

Posted on February 21, 2017 by SMW Staff

Social analytics, data marketing, and machine learning has become the new guidebook for today’s most successful marketers and advertising agencies. Amazing creative alone is not as effective as it once was, and now the game has changed where insights and automation are almost essential.

At Social Media Week New York, attendees will get real-world examples of how brands are using data marketing tools and social analytics to gain deep insights on their consumers. Here are 13 events that will explore these topics and help you become a smarter marketer in 2017 and beyond.

1. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

2. Building a Billion Dollar Business: How Blue Apron Used Data and Social Media to Acquire and Retain Customers (Simon Data)

Join Greg Fitzgerald (Director of Acquisition Marketing, Blue Apron) and Joshua Neckes (Co-Founder, Simon Data) for an in-depth look into how Blue Apron employs a data-first, cross-channel approach to getting the most out of social media for customer acquisition, and how they grew from an innovative upstart to the undisputed market leader in curated home food delivery.

3. How To Use Bitly Beyond Shortening & Branding (Bitly)

4. Listen, Analyze, Inform: Pulling Human Insights from Online Interactions (Ready Set Rocket)

5. Share Rate is King (BabyFirst)

6. Objective Based Marketing: Using Creative Sequencing To Drive Sales (mllnnl)

7. Data-Driven Customer Experiences and the Voice Paradigm (Bitly)

In this session, Matt Thomson (Chief Product Officer, Bitly) will explore how data is being used in more sophisticated ways to keep up with the increasingly complex customer journey across channels and devices. He’ll also predict what the future holds for data-driven personalization, and provide actionable steps for marketers to take to improve the customer experience.

8. TeraBites! Feeding Algorithms With Open Government Data (BetaNYC)

Manhattan Borough President Gale A. Brewer will moderate a panel discussion on open data as food for algorithms. Content is king and municipal open data allows social media teams to harness location sensitive information to enrich the user experience of the customer.

9. Words of Wisdom: Advanced Text Analytics and Strategies that Influence Consumers (Marina Maher Communications)

In this session, David Richeson (Chief of Innovation and Influence, Marina Maher Communications), will explore the vital role language has in helping brands, through advanced text analysis, find new ways into the consumer vernacular, and ultimately into their hearts, minds and purchase decisions.

10. A/B Testing is Dead. Long Live Rapid Mass Experimentation (Wunderman)

Join Yannis Kotziagkiaouridis (Global Chief Analytics Officer, Wunderman), as he discusses why ‘rapid mass experimentation’ (RME) is the future of experimentation, and how humans and machine-learning can come together to provide a deeper understanding of how emotions drive consumer behavior.

11. How Data Can Cure Your Influencer Headache (Truffle Pig)

Learn how data is bringing transparency to influencer selection and pricing, powering differentiated creative campaigns, and enabling brands to measure results that impact their bottom line. Executives from Thuzio, Food Network, Collective Bias, and Truffle Pig will also explain how to develop campaigns by merging data insights and creative ideas on emerging platforms.

12. Looking Beyond the CPA: Finding High-Quality Users that Don’t Break the Bank (Reuters TV)

In this session, learn some tips and tricks for looking beyond the most obvious acquisition metrics, and more into the metrics that measure true value for your app or website, with real examples from Reuters TV’s Senior Marketing Manager, Ashley Christiano. She’ll also discuss some useful ideas for what to do with data once you have it.

13. Social Listening 2.0: How Machine Learning Gets to the “Why” of Analytics (Crimson Hexagon)

Hear from social analytics and machine learning experts from Crimson Hexagon to learn how cutting-edge brands are using these tools to stay ahead of the competition. Attendees will get real-world examples of how brands are using machine learning to gain deep insights on their consumers, as well as a glimpse into the near future of deep social listening.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

National Geographic’s #SMWNYC Event on How They Engage 350 Million Fans on Social

Posted on February 21, 2017 by SMW Staff

National Geographic aims to inspire, enlighten and activate audiences around the world, encouraging them to go further and test the limits of what is possible, and at #SMWNYC, they are sharing this expertise with the Social Media Week audience.

At #SMWNYC, Rachel Webber (EVP of Digital Products, National Geographic) will share insights and perspectives on how they are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media. The session is titled Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

National Geographic celebrates the explorer inside all of us; those go, do and push themselves further. Our stories are told by the world’s best scientist, explorers, photographers and filmmakers. We offer true 360 experiences across an unparalleled portfolio of media assets – television channels, magazines, kids, travel, books, video, events and some of the most followed digital and social platforms in the world.

As a trusted global super brand, National Geographic touches over 760 million consumers of every age, in every part of the world, every single month and maintains a social footprint of over 350 million faithful followers.

With an unwavering commitment to the power of science, exploration and storytelling to change the world, National Geographic is a forward thinking multi-media company, with purpose at its core. We return 27% of our proceeds to the non-profit National Geographic Society, creating a virtuous cycle of storytelling and philanthropy committed to research, science, conservation and exploration.

National Geographic’s event from November’s Social Media Week in Chicago

National Geographic strives to check off three boxes with its content: 1) Relevant, 2) Relatable, and 3) Timely. Content that achieves these pillars allow NatGeo to reach consumers across all social media channels, and learn from each posts in order to adapt their content and strategy. They also realize that it’s important to stay realistic, even with big, new ideas.

Here are some highlights from that session featuring Claudia Malley (Chief Marketing and Brand Officer, NatGeo):

The organizational values that push National Geographic’s brand forward:

NatGeo’s strategy for Facebook Live and live video content:

NatGeo’s strategy for Snapchat and vertical video

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

9 Events for Publishers, Journalists, and News Outlets at #SMWNYC

Posted on January 24, 2017February 7, 2017 by SMW Staff

The state of publishers and news coverage is constantly changing, and at Social Media Week New York, you will hear from the industry’s trailblazers on how to break through the noise. Below are eight events that will dive into these questions, and get you up to speed on the latest trends.

Get your pass here before we sell out.

1. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

2. Transforming a 160-year-old Magazine into a Multi-Platform Brand (The Atlantic)

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com. This talk features The Atlantic’s president Bob Cohn, who will detail the transformation of The Atlantic over the last decade, and the challenges and opportunities ahead.

3. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

4. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines)

How do you satisfy your core audience while still giving them a variety of what’s trending or relevant? From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how three of Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

5. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

6. Experiential Brand Storytelling (The New York Times)

In 2016 the New York Times acquired design agency Fake Love as part of an ongoing effort to offer more creative and marketing services to agencies and clients. In this session, NYT’s SVP of Advertising and Innovation Layne Braunstein and Fake Love’s Chief Creative Officer, Sebastian Tomich will share their vision for how they approach experiential brand storytelling.

7. Smart Publishing Automation: At the Intersection of Content & Technology (Reuters)

Nowadays, social channels are driven by algorithms that are reshaping the way content surfaces, and how people interact with it. The only way for publishers to really leverage the scale of content produced – and better serve a differentiated audience in real time – is to adopt a structured data-driven approach to news circulation on those distribution platforms. This session will explain how Reuters automates the publishing of 9,000+ stories a month across multiple geographies and languages using natural language recognition and predictive analytics.

8. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

9. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)

Finding success as a publisher in 2017 means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Each has its own audiences, algorithms, and best practices — which can make optimizing even a single story or video a daunting project. Helen Havlak (Engagement Editor, The Verge) will help attendees determine which platforms to invest in, explain how to grow audiences on those platforms, and break down the ways to re-edit and package a story or video to serve those audiences.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Say Hello to Zignal Labs, Our Event Sponsor Providing Work Space for the Week

Posted on February 17, 2016February 18, 2016 by Tyler Becker

With the 150+ events taking place throughout Social Media Week NYC, there are plenty of sessions to choose from every day of the week. But, there are moments during #SMWNYC where attendees need to take a break to check email, dial into a client call, or catch up on all the Slack messages missed during the day.

Thanks to our Official Event Sponsor, Zignal Labs, SMW New York attendees will have ample space to connect to open their laptops and get their regular work done. Zignal Labs, a realtime, cross media analytics platform that enables clients to quickly spot trends, see relevant stories unfold, and take action, will host attendees at The TimesCenter all week with comfortable seating and tables to spread out.

The Zignal Labs lounges at The TimesCenter will serve as much-needed spots for the thousands of busy professionals attending SMW New York to get their work done without leaving the event. From casual networking and deal-making interactions, to making calls and checking emails, the co-working lounge is where the real conversations happen, and we couldn’t have done it without Zignal Labs!

Attendee FAQs: Everything You Need To Know About Pass Pickup and Beyond

Posted on February 12, 2016 by Tyler Becker

Social Media Week New York begins February 22nd with our Official Opening Party for Insider Passholders. On Tuesday, we’ll welcome attendees to the TimesCenter and SVA Theatre to kick off a week of incredible events, conversations, and ideas.

If you’re attending SMW New York, here are some frequently asked questions covering pass pickup, the official venues, the schedule, speakers, and other things you might be eager to learn.

Pass Pick-Up Information

On Friday Feb. 19, each Passholder will receive an email from our Check-in Technology Partner with a check-in barcode. Upon arriving to one of the SMW official venues, display that email on your mobile device to our check-in personnel at one of the official venues.

See pick-up schedule below, and please bring a valid photo ID or passport.

Monday 2/22

TimesCenter Front Lobby: 12:00 – 5:00pm
SVA Theatre Front Lobby: 12:00 – 5:00pm

Tuesday 2/23

TimesCenter Front Lobby: 8:30am – 5:30pm
SVA Theatre Front Lobby: 8:15am – 3:30pm

Wednesday 2/24

TimesCenter Front Lobby: 8:30am – 5:30pm
SVA Theatre Front Lobby: 8:30am – 5:30pm

Thursday 2/25

TimesCenter Front Lobby: 8:30am – 5:30pm
SVA Theatre Front Lobby: 8:30am – 5:30pm

Friday 2/26

TimesCenter Front Lobby: 8:30am – 3:00pm
SVA Theatre Front Lobby: 8:30am – 3:00pm

Who attends Social Media Week New York?

The SMW audience is made up of senior marketers, founders, entrepreneurs, influencers and digitally connected consumers across a range of industries including marketing, advertising, communications, media, publishing, technology, arts and entertainment.

When does SMW New York take place?

SMW New York takes place February 22-26, 2016.

All official events will take place at our two venues: The TimesCenter and SVA Theatre beginning on Tuesday the 23rd. You need a Campus or Insider Pass to attend official events. There are also Independent Events that occur Monday through Friday of the same week, and use separate registration via the independent event’s session page on the schedule.

Where does SMW New York take place?

Official programming during SMW New York 2016 will take place at two iconic New York venues:

The TimesCenter: 242 W 41st St, New York, NY 10036
SVA Theater: 333 W 23rd St, New York, NY 10011

The venues each have theaters that hold more than 400 people, which means no long lines or sessions at capacity, along with separate simulcasting theaters so that you can check what’s happening at each venue.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with a much bigger stage and plenty of space to enjoy the entire week.

Reminder: only official events take place at The TimesCenter and SVA Theatre. Independent Events listed on the schedule are organized by the greater SMW community, and take place throughout the city. Please check the event descriptions for venue info.

Where can I view the schedule of events?

You can view the official schedule here for SMW New York. You can also download the official SMW mobile app which allows you to access the schedule, speakers, and even the sessions you’ve bookmarked from your SMW account.

Tip: “Bookmark” events on the schedule
Bookmarks allow you to easily view and save the sessions you’re most interested in. Just look for the small, blue bookmark icons on the schedule page, and click to save that event. You can then email all of your bookmarks with just two clicks.

Who is speaking at Social Media Week New York this year?

More than 200 industry leaders will speak at SMW New York. You can view them all on our speaker page here for SMW New York. Also, the official SMW mobile app allows you to see who’s speaking.

Does my pass get me into Independent SMW events?

Your pass is only for official SMW New York events. Independent Events are run by the larger SMW community, not us. Therefore, while your pass grants you access to all official (SMW) events, it won’t necessarily get you into Independent Events.

Can I share my pass with other colleagues throughout the week?

Every individual that attends official Social Media Week NYC events is required to have his or her own pass. We do not allow multiple individuals to share one pass. There will be attendee check-points and badge monitoring throughout the week.

Is there a mobile app for Social Media Week?

Yes! You Can download our official SMW Mobile App to connect with other SMW fans and attendees, access the conference schedule and speaker list, follow various social feeds, take notes, and more.

Will attendees have WiFi and space to work during the week?

Yes! Throughout the week, both venues will have co-working space for you to check email, and WiFi to connect all your devices. You can make either SMW New York venue your headquarters for the week to be productive and get your regular work done.

What is the official hashtag for Social Media Week New York?

You can follow along and join the conversation online using the official hashtag, #SMWNYC. Use this on Twitter, Instagram, Facebook, Vine, and anywhere else to participate in the conversations and discussions throughout the week.

Do any hotels offer SMW New York attendees a special rate?

We’re glad you asked! We have five official hotel partners. You can learn more about these hotels, and the exclusive rates they have for attendees, by visiting our Travel and Accommodations page.

Who are the official partners and sponsors of Social Media Week New York?

You can learn more about our official partners here. We’d like to thank each of them for helping make Social Media Week possible, and are proud to be working them this year in New York!

Are there discounts or scholarships available?

At the moment, our SMW Scholarship Program for students and non-profits is closed. If you’re still looking to purchase a pass, you can visit the SMW New York pass options page for the most up to date rates.

[SALE ENDED] Cyber Monday: $60 Coupon and 30% Discount on SMW New York Passes

Posted on November 30, 2015December 2, 2015 by Tyler Becker

Missing something you want badly is the worst. Fear not. We can help. We’re offering a $60 coupon for Cyber Monday, which you can apply on top of our current 30% discount for passes to SMW New York, which takes place this February 22-26.

Click here (or the visual below), and use the code nyc15cm60q upon checkout to take an additional $60 off your pass purchase! The offer expires at midnight on Monday.

Join us this February 22-26, along with Forbes, New York Times, Code and Theory, Digiday, IAB, MRY, Betaworks, The Economist, The Barbarian Group and other leading organizations for an incredible week you won’t want to miss.

Attendee Spotlight: Josh Karpf, Spotify’s Global Director Of Social Marketing, Shares His Top Picks For #SMWNYC

Posted on February 19, 2015February 20, 2015 by Nicole Brown

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Josh Karpf, Global Director of Social Marketing at Spotify, gives us a look at the events he’s most excited for:

“The best part of Social Media Week is the opportunity to step back, see some great speakers and sessions, and really celebrate the great work being done in our industry. It’s also a great moment to reconnect with colleagues you may not get to see very often, despite working in the same city!”

Here are a few events I’m excited about this year:”

1. Fostering Self-Disrupting, Collaboration and Innovation at Large Companies

“Beth is a visionary and has lead the transformation of GE into a 21st century technology company. Her views on transformation inside a large, industry conglomerate are applicable for any organization.”
2. Creating Video Content for How it’s Consumed

“There’s video. And then there’s video for the social web. Buzzfeed’s transformation is truly a fascinating one and we can all take a cue from their process for content creation and social discovery.”

3. Storytelling with Vine: How to Create Short Form Videos That People Remember

“So much happening in this space; looking forward seeing how some of the best-in-class practioners are doing it!

About Josh Karpf

Joshua Karpf is Global Director, Social Marketing at Spotify; an award winning music streaming service. In this role he oversees user communications planning and content strategy. Prior to this role, Josh spent 6 years at PepsiCo where he launched digital and social programs designed to drive consumer engagement. This includes Gatorade Mission Control, the industry’s first “always on” digital command center and PepsiCo10, a breakthrough program that connected the company with cutting edge digital and mobile start ups.

Attendee Spotlight: Clay Hebert, Founder of Crowdfunding Hacks, Shares His Top Picks For #SMWNYC

Posted on February 14, 2015November 3, 2015 by Tyler Becker

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Clay Hebert, Founder of Crowdfunding Hacks, gives us a look at the events he’s most excited for:

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience
“If ‘a picture is worth a thousand words’, then well-executed video is worth even more. Video is everywhere and many consumers would rather click play and watch for 2 minutes instead of reading copy for even 30 seconds. But quality matters. If the video is terrible, the viewer is gone.”
The New DIY – Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly
“Drones are already delivering pharmaceutical deliveries, being used in performance art and even being used in vineyards to make better wine. The combination of the maker movement and drones is very exciting. Plus…drone joust with Martha Stewart!”
Beyond the Moonwalking Bear: New Ideas in Understanding Human Attention
“In our busy, distracted world, time is our most valuable resource and attention is our most valuable currency. Faris Yakob recently wrote a book on this exact topic, Paid Attention: Innovative Advertising for a Digital World and I’m excited to listen to Faris, Sarah and Joe how brands and advertisers can attract consumers’ attention and translate it into not just dollars but permission.”
The 10 Rules of an Open Brand: Evolving With Your Customers and the Industry
“Companies that ignore their customers and the collective intelligence of the crowd will die more quickly than they realize. John has built Victors and Spoils on an ethos that all of us are smarter than any of us. It’s true. And it’s working.”
Cult Brands 2.0: How Today’s Top Brands Breed Loyalty and Fanaticism
“Ries and Trout wrote about it in Positioning. Seth Godin described it in Purple Cow. In a noisy, cluttered world, you can’t just be ‘a’ choice, you have to be ‘the’ choice. Turning your raving fans into your 24-7 marketing team is an investment worth making for any brand.”

You can catch Clay’s own session, “Marketing Lessons from Crowdfunding: The Psychology of Success” on Thursday, Feb. 26 at 12:00 noon. If you haven’t already, be sure to pick up your pass to #SMWNYC, and join us for what will be an extraordinary week.

About Clay Hebert

Clay Hebert is an internationally acclaimed marketing strategist and the founder of Crowdfunding Hacks, where he helps entrepreneurs and creatives fund their dreams. As one of the world’s leading crowdfunding experts, Clay has helped over 100 entrepreneurs raise over $25M on popular crowdfunding platforms Kickstarter and Indiegogo.

A popular keynote speaker, Clay engages audiences around the globe on innovation, creativity, crowdfunding, marketing, entrepreneurship and the future of work.

Clay has trained senior leaders at Fortune 500 organizations and his speaking clients have included Accenture, Pfizer, Zappos and some of the top universities and nonprofits in the world. He advises corporations and startups on strategy, marketing, innovation and culture independently and through Clarity.fm, Exobase and the First Growth Venture Network. Clay currently sits on the board of Social Media Week New York and several technology and marketing startups.

Clay has written for The Washington Post, Forbes and The Next Web and his work has been featured in The New York Times, Entrepreneur, Fast Company, Lifehacker and The Financial Post. He is a regular guest on FOX Business.

After a decade solving complex problems for global clients at Accenture, the world’s largest consulting firm, Clay left corporate America and attended the most selective and unique MBA program in the United States, a six month journey working with Seth Godin and eight other amazing people.

Clay teaches crowdfunding at CrowdfundingHacks.com and writes about marketing, innovation and the future of work on his own blog at ClayHebert.com. Clay is active on Twitter. Say hi @clayhebert.

Attendee Spotlight: Shirley Yang, Director, Social Strategy & Product at StyleHaul, Shares Her Top Picks For #SMWNYC

Posted on February 14, 2015November 3, 2015 by Tyler Becker

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Shirley Yang, Director, Social Strategy & Product at StyleHaul, gives us a look at the events she’s most excited for:

Data On FLEEK: Storytelling Based on Facts
“Data is the new key to storytelling and reporting. The traditional metrics of reach and engagement are quantity metrics, the industry needs to look deeper into quality metrics such as sentiment and consumer intent. I hope to gather additional qualitative insights from this session.”
The New DIY – Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly
“I attended Martha’s Shriek or Chic premiere last October and have never been more captivated by the inspiration she provides to the maker community. Also, how can I miss a drone jousting competition?!”
Why 2015 Will be the Year of Social Video
“Social video is a huge part of what StyleHaul does from both a brand and campaign strategy perspective. We have been experimenting with both Facebook and Twitter native video features and have seen success in driving to long form YouTube videos, which is often where our anchor content lives. Look forward to hearing effective measurement and analysis techniques for these native strategies.”
Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent
“We have been working with ‘influencers’ for the past several years, interesting to see large media companies transition from working with traditional celebs to searching for talent in the social space. I look forward to compare and contrast the ways in which we work with such talents.”
Bitcoin & The Future of Currency: Challenges, Strategies and Predictions
“I’ve always been fascinated by Bitcoins and have friends who are innovators in the space. Overstock is the first large retailer to accept Bitcoins, interesting to hear how they’ve been so bullish and what impacts the virtual currency has on their platform so far. “
Custom Content: How Publishers and Instagrammers Are Leading Campaigns for Brands
“Creating branded content through social media is at the core of StyleHaul’s business. It’s very important to balance authenticity of creators and brand messaging. There are also new distribution channels to fuel this ecosystem, including native advertising. Look forward to the speakers’ take on the subject!”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About Shirley Yang

Shirley heads up social media for StyleHaul’s global presence, leading social campaigns for brands and revenue products leveraging the power of YouTube stars. Previous campaigns include Destination Beauty launch with L’OREAL Paris at the Emmys, Web Therapy original series starring Lisa Kudrow aired on ShowTime with a launch on StyleHaul YouTube channel first. StyleHaul is the leading beauty & fashion multi platform network with over 5,000 channels on YouTube in 61 countries and over 19 billion network video views.

Shirley has a passion in tech and entrepreneurship, she is also a startup mentor at Entrepreneur Roundtable Accelerators here in NYC. You can find Shirley on Twitter @scyshirley.

Attendee Spotlight: Sean Foster, CEO Of Crowdtap, Shares His Top Picks For #SMWNYC

Posted on February 11, 2015February 10, 2015 by Nicole Brown

Social Media Week’s global theme for 2015 – “Upwardly Mobile: The Rise of the Connected Class” – is all about how digital technology is creating seismic shifts in nearly every industry and in the everyday lives of billions of people worldwide. Today, we’re more connected than ever before, and we have the power to make our voices heard by governments, brands and the world at-large. The sessions featured later this month will offer insights into this theme through the perspectives of the thought leaders, journalists and business mavens who are on the front lines in their respective fields.

To help you navigate the rapidly expanding calendar of events at Social Media Week New York, we asked a few of our attendees to share their top picks for events taking place throughout the week. Below, Sean Foster, Chief Executive Officer of Crowdtap, gives us a look at the events that are catching his eye:

1. The Ten Rules of an Open Brand: Evolving with Your Consumers & Industry

“John Winsor has built his company, Victors & Spoils, on the opportunities that are unlocked when marketers tap into the collective brainpower of many. I look forward to hearing his extended POV on what it takes to become an ‘open business.’”

2. The ROI on WOM: A First Look at “WOMMA’s Return on WOM” Brand Data Study

“An important report for brand marketers to take in, courtesy of our friends at WOMMA. Major findings include how WOM can amplifying marketing and how WOM influences sales.”

3. Networks of Influence: Hosted by Elite Daily, Translation & Crimson Hexagon

“This should be an interesting perspective on the Millennial generation’s feelings toward marketing (spoiler alert: they don’t trust traditional advertising) and how brands can align their efforts with this shifting consumer mindset. Elite Daily gets this audience more than most.”

4. Is Social Media Just Media? The Future of Paid, Earned and Content

“With social platforms systematically cutting off ‘free media’ opportunities for marketers, the paid-earned balance is becoming an increasingly important conversation in our space. Matt Britton, CEO of MRY, joins Lisa Weinstein, President of Global, Digital & Data Analytics at Starcom MediaVest group for this can’t-miss session.”

5. From Fans to Advocates: How to Build Community and Grow #BrandLove

“Community is absolutely central to the Crowdtap platform, so we can get on board with this session devoted to what makes for a vibrant brand community.”

You can catch Sean’s own session, “People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand,” on Friday, Feb. 27 at 10:45 a.m. If you haven’t already, be sure to pick up your pass to #SMWNYC, and join us for what will be an extraordinary week.

About Crowdtap:

Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Our platform makes it easy for brands to put consumers at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.

In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked as the No. 3 Best Place to Work in New York by Crain’s, and the No. 6 Best Tech Company to Work For by Mashable.

With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.

Visit corp.crowdtap.com for more information.

Attendee Spotlight: Lauren Cucinotta, Director of Community at Decoded, Shares Her Top Picks For #SMWNYC

Posted on February 11, 2015February 11, 2015 by Tyler Becker

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Lauren Cucinotta, Director of Community at Decoded, gives us a look at the events she’s most excited for:

Decoding Wearables: Understanding Wearable Technology to Create Cooler Campaigns
“Decoded CTO Amadeus is one of the smartest people I know – and he loves wearables. We go into the future of wearable technology in the Decoded Tech in a Day class, but I’m excited to see Amadeus delve a bit deeper and see how to use this technology in social campaigns.”
Unlocking the Language of Code to Increase Your Digital IQ
“The world is digital, and everyone needs to have an understanding of code and the internet to harness its power to innovate. Heidi, Head of Product for Decoded in the US, is going to give a great workshop to help you be more digitally literate, a small taste of our Code in a Day course.”
Vimeo Video School Love: Creative Toolsets to Engage a Global Audience
“Video is an amazing medium through which to tell a story and I love that Vimeo is hosting a hands-on session to help people use their platform.”
Is Social Media Still Just Media? The Future of Paid, Earned and Content
“Besides the fact that my friend Vishal works at MRY and is a cool guy, this is a topic I think about a lot – how do you gain attention (via social, or any platform) in a crowded landscape, and one where you may have to pay for? I personally love that we have multiple ways to get people’s attention through different platforms, and I’m looking forward to hearing some great discussion and insights.”
Creating Video Content for How It’s Consumed
“I love this as a concept – attention spans are so short, and we are getting delivered content in such a variety of ways, we have to think about creating content for how we are now, and who better than Buzzfeed to help show us?”
Building Products with the Betaworks Hackers in Residence
“I love the Betaworks community – Alex and Kuan are building great products with Giphy (Which just raised a big round) and Poncho respectively, so I’d love to hear more from them about their processes and next steps for these cool companies.”
The New DIY – Drones, Makers and Bots: A Fireside Chat with Martha Steward and CEO of The Barbarian Group Sophie Kelly
“I wouldn’t miss this awesome-sounding session for the world. The Queen of Craft discussing all that is cool right now in tech? Sign me up.”
Fostering Self-Disruption, Collaboration and Innovation at Large Companies
“At Decoded, we work with a lot of large companies who want to disrupt the way things have been always been done by bringing in a greater knowledge of digital. I think this is one way to bring in disruption and foster innovation in a large company and I’m excited to hear about more ways. “

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About Lauren Cucinotta

Lauren builds global communities around big ideas, and brings great ideas to life through the coolest new media strategies she can learn and find. She is currently Director of Community at Decoded, bringing digital transformation to companies around the world. Previously, she was Head of Community Engagement for TEDx at TED, where she helped shape the strategy of a program that launched over 10,000 TED-like events in over 150 countries. Because of that, she has a couch to sleep on in almost every country in the world, but she prefers standing on a surfboard. You can find Lauren on Twitter @lcucinotta.

Attendee Spotlight: Crystal Beasley, Co-Founder And CEO Of Qcut, Shares Her Top Picks For #SMWNYC

Posted on February 10, 2015February 10, 2015 by Nicole Brown

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Crystal Beasley, Co-Founder and CEO of Qcut, gives us a look at the events she doesn’t want to miss:

About Crystal Beasley
Crystal Beasley is the Co-Founder and CEO of Qcut. Qcut makes jeans in 400 sizes to fit eight different body types and heights. With no measuring tape needed, women can give us five bits of data about themselves: the size of their favorite jeans, height, weight, and counter-intuitively… bra size and shoe size. These data points are crunched to predict the critical aspects of fit and find her perfect pair.

Attendee Spotlight: Lee Moulton, Head Of Strategic Partnerships At Breather, Shares His Top Picks For #SMWNYC

Posted on February 9, 2015February 9, 2015 by Nicole Brown

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Lee Moulton, Head of Strategic Partnerhips at Breather, gives us a look at the events he doesn’t want to miss:

About Lee Moulton

Lee Moulton is the Head of Strategic Partnerhips at Breather, a start-up providing hourly office and relaxation space rentals in metropolitian cities.

Prior to joining Breather, Lee spent 6 years at Goldmans Sachs working in various capacities including as a Client Strategist for the Chairman & CEO of the firm. He also spent time as a member of the Institutional Sales team in the firm’s Asset Management Division.

Attendee Spotlight: Stephanie Yolish, Community Director at Yelp, Shares Her Top Picks For #SMWNYC

Posted on February 6, 2015February 11, 2015 by Tyler Becker

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Stephanie Yolish, Community Director at Yelp, gives us a look at the events she’s most excited for:

How to Set Up A Successful Social Measurement Framework
“We all have a bottom line and we all use social media to help attain it. Measuring the effectiveness of our work day in and day out is crucial to reaching any goal and I’m interested in hearing different and new ways to do so.”
Get Big Things Done: How to Connect Intelligently to Catapult Your Career
“The title alone intrigues me and then to read that it’s targeted to professional women sealed the deal. I’m all about any venue or platform that encourages like minded women to learn from each other, engage and network.”
Storytelling with Vine: How to Create Short Form Videos That People Remember
“I don’t use Vine. Why don’t I use Vine? Shortly after this session, please follow me on Vine.”
Startups to Watch: Why Entrepreneurs Will Build The Future
“It’s never a bad thing to be ahead of the curve and I’m always open to hearing about new ideas, platforms and products.”
Getting You Closer to Your Social Customer: Streamlining Social Strategy and Collaboration
“I’m a huge believer in customer service and providing 110% to one’s client and customer base. I’m interested in hearing about Salesforce’s products and methods.”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About Stephanie Yolish

Stephanie Yolish is a Community Director at Yelp where she leads the charge in New Jersey for all things Yelp. You can find her anywhere from Atlantic City BeerFest making pretzel necklaces to throwing 1,000-person parties in art spaces in Jersey City and everything in-between. With 1000+ Yelp reviews to her name, she can pretty much recommend a great local business for any of your needs. You can find Stephanie on Twitter @yelpjersey and on Instagram @yelpnewjersey.

Attendee Spotlight: Deanna Zandt, Co-Founder And Partner At Lux Digital, Shares Her Top Picks For #SMWNYC

Posted on February 5, 2015February 5, 2015 by Nicole Brown

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Deanna Zandt, co-founder of and partner at Lux Digital, gives us a look at the events she doesn’t want to miss:

Measuring Attention and Intention, with The New York Times
“We’re definitely interested to hear what the latest and greatest on how the NYT is taking this on– the traditional models of measurement– subscribers, hits, eyeballs– continue to fail us in the digital sphere, especially when measuring impact of media.”
The Legal Limits of Privacy in Social Media—What You Need to Know
“At my agency, Lux Digital, we get asked all kinds of legal questions on privacy by our clients, and we’re excited to hear what the latest and greatest is.”
YouTube’s Safety Gap: A Discussion on Gendered Online Harassment
“Gendered online harassment is a passionate area of activism for me, so there’s no way I’m missing this session. With GamerGate and more, we’ve reached a critical turning point of awareness and coalition-building for tackling one of the worst corners of Internet life.”
Networks of Influence: Hosted by Translation, Elite Daily, and Crimson Hexagon
“Core to my work with our clients at Lux is the concept that our relationships and networks are our most powerful tools, and digital should support and enhance them. This looks like a great opportunity to see how other strategists are thinking about influence.”
The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity
“Mindfulness is a superbuzzword right now (cf: Davos!), but it’s been fundamental for me to manage my mental health, depression and anxiety, particularly as a founder and activist. The neuroscience of it all is totally fascinating for my nerdy side, too!”

About Deanna Zandt

Deanna Zandt is a media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. Zandt is contributor to Forbes.com via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” She has advised the White House on digital strategy and public engagement. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.

Attendee Spotlight: CMO Of MRY David Berkowitz Shares His Top Picks For #SMWNYC

Posted on February 3, 2015February 3, 2015 by Nicole Brown

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, David Berkowitz, Chief Marketing Officer at agency MRY, gives us a look at the events he doesn’t want to miss:

Quantifying Fashion’s Love Affair With Instagram: What To Post And How To Calculate ROI
“A how-to guide for Instagram that includes tips for measuring effectiveness should be interesting to many marketers, and not just those in the fashion industry.”
Measuring Attention And Intention, With The New York Times
“The New York Times has released a slew of innovative formats both for their content and advertising, so understanding their perspective on attention will be invaluable, especially given the deep experience of presenter Michael Zimbalist.”
The New DIY: Drones, Makers And Bots: A Fireside Chat With Martha Stewart And CEO Of The Barbarian Group Sophie Kelly
“I was curious about this just because I saw drones in the title. That it features Martha Stewart is a bonus, especially after I saw that she released a line of designs for Makerbot.”
Why 2015 Will Be The Year Of Social Video
“Boning up on video is a good use of time at SMW, especially given all the great data that Socialbakers has.”
Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns
“I’m excited to do a lot more with wearables this year, and I’m really excited that this session focuses on data and insights.”
Rev. Jesse Jackson: Why Diversity In Tech Matters
“I can’t wait to hear the thoughts of Rev. Jackson, who has decades of experience in championing diversity. I do hope that this doesn’t just apply to tech though; the ad industry has its own challenges with diversity too.”
A Fireside Chat With B. Bonin Bough Of Mondelez
“I’ve heard Bonin speak a lot about tech and brands, so I’m curious to hear what he has to say about artists and brands. I also have to plug this as I’ve had the honor of sharing the stage with Bonin on more than one occasion, and it’s so damn hard trying to follow him once he takes the mic.”
Storytelling With Vine: How To Create Short Form Videos That People Remember
“I’m not convinced every brand needs to be on Vine, and it’s so hard to do well. Yet with other platforms like Snapchat offering new creative formats for short-form content, Mashable is one of the best producers out there, and I’m hoping this will be inspiring.”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About David Berkowitz

David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communications, and gains visibility for clients such as Visa, Johnson & Johnson, and Coca-Cola. Previously, he spent seven years at 360i, serving as Vice President of Emerging Media; he also co-founded its social media practice and led its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, Ad Age, and Mashable, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally, and he is mentioned regularly in the press.