Alex Blumberg of Gimlet Media to Discuss Building a Media Company in the Age of Podcasting at SMW New York

Alex Blumberg is known for his work on This American Life and Planet Money, and recently launched Gimlet Media as a result of his latest podcast, StartUp. To say the least, Alex Blumberg knows quite a bit about the business of podcasting, storytelling, and audio’s role in the larger media landscape.

This year at SMW New York, Alex Blumberg will discuss Gimlet Media and his journey of building a media company with foundations in audio storytelling and journalism. “Listen Up: Building a Media Company in the Age of Audio with Alex Blumberg, CEO of Gimlet Media” will take place on Tuesday, February 23 at 11:30am on the FWD Stage of The TimesCenter.


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About Alex Blumberg

Prior to This American Life, he worked as a freelance radio reporter, contributing to This American Life, the Savvy Traveller and Chicago Public Radio. In 2008 he collaborated with National Public Radio economics correspondent Adam Davidson to co-host the Planet Money podcast.

In August 2014, Blumberg started Gimlet Media, a podcasting company, along with Matthew Lieber. Blumberg documented the startup process of launching Gimlet Media in the first season of a podcast called StartUp. The second season followed “Dating Ring”, another startup company, and recently StartUp returned for a mini-series featuring Blumberg and other employees.

Along with StartUp, Gimlet Media has three additional shows: Mystery Show, Surprisingly Awesome, and Reply All. The company raised $1.5 million in seed funding from various investors and firms, as well as listeners of its shows to help raise the last $200,000 through crowdfunding platform Alphaworks.

Blumberg also won the George Polk Award in Radio Reporting for his reporting with Adam Davidson for a May 2008 show titled “The Giant Pool of Money”. The piece explained the highly complex chain of events that led to the subprime mortgage crisis by showcasing interviews with participants at each sector of the crisis. The episode was linked widely in the blogosphere and remains one of the show’s most-downloaded podcasts. (via Wikipedia)

View The Initial Program Of Events for SMW New York

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Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

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Image Credit: The Guardian

Alex Blumberg And Digg CEO Joins #SMWNYC To Explore The Future of Podcasting

Thanks to SoundCloud and Spotify, and to shows like Serial and StartUp, we’re at the cusp of a new, on-demand era of radio.

Alex Blumberg is a man who needs little introduction. If you’ve ever listened to This American Life, the massively popular weekly radio show, or Planet Money, NPR’s excellent economy-explaining podcast, you certainly know Alex Blumberg’s voice. Lately, Blumberg has been climbing the iTunes charts with StartUp, a new podcast chronicling his efforts to build Gimlet Media.

Podcasts aren’t new, of course. Even the term has been around for a decade or so, and now feels hilariously dated. Yet Gimlet Media and others are betting that there’s room for more. More production, more storytelling, more narrative. So far, it seems like they’re right.


This article is for Alex Blumberg’s 2015 SMW New York event. If you’re looking for his 2016 session, click here!


Join Alex Blumberg, award-winning reporter and producer for This American Life; co-host of NPR’s Planet Money; and founder and CEO of Gimlet Media, for a discussion on the rising popularity of podcasts, technology’s influence on the future of audio content distribution, and also what he has learned on the journey of a startup from idea to execution.

Interviewing Alex on stage will be, Andrew McLaughlin, a partner at betaworks, a technology and media start-up studio based in New York City. Andrew also serves as CEO of Digg and Instapaper.

Alex Blumberg joins an incredible lineup of today’s leading thinkers, including Rev. Jesse Jackson, Martha Stewart, John Collison (Co-Founder of Stripe), Meredith Kopit Levien (EVP of The New York Times), Jon Oringer (Founder and CEO of Shutterstock), and more. You can check out the latest lineup of incredible events here.

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.