Another Social Media Week rockstar who will be joining us this year is Steven Rosenbaum. Steven is best known as the producer behind the creation of MTV News UNfiltered. Then, in 2011, he published Curation Nation, a book that explores the need for brands to curate content that engages their customers. Currently, he is the CEO of Magnify, a video curation platform that enables companies to create a uniquely engaging experience for their customers. Needless to say, he is an expert on all things storytelling and all things millennial. You will not want to miss these events, so register for SMW before it’s too late!
In Stevens’ own words, here are 5 reasons he is pumped about Social Media Week:
The thing is, I’m a long-form storyteller that’s increasingly in love with the democratization of new platforms that are connecting audiences with new voices. Ah, therein lies the conundrum. Are we unleashing a new force for social and editorial good, or are we hooked on a new drug that ties speed, viral headlines, and funny cat videos to an audience that scans rather than reads?
With those big questions in mind, I’m counting on SMW to provide the answers (or at least engage in a smart conversation about the trends facing storytelling). So, my Curator cape is on, and I’m ready to nail the five most awesome presentations and panels in this week, chock full of content.
Here’s my Curator’s top 5.
- Is Social Killing Storytelling?
This panel is going to be a minefield of twists and turns. The panelists are from ‘big media’s Bravo TV, The guardian, The Atlantic, and ‘big web’ Huffpo and Mashable. So they are going to say that social is awesome! But at the same time, what happens when social “Is Storytelling” and Twitter replaces The Guardian. Yikes.
- Keynote interview: Jonah Peretti, Founder and CEO of BuzzFeed
So, first off — Toby isn’t going to let Jonah just have a BuzzFeed commercial. The fact is, BuzzFeed is a traffic machine. Massive and growing. But is it a trick, or is it really the future of editorial? Toby will find out – and the whole world will finally know 🙂
- Upworthy’s Real Mission: A Keynote Announcement from Eli Pariser, Founder
Since I can’t see Eli and Jonah in a cage match, this is the next best thing. Eli has a mission, and I think we know what it is (see: moveOn.org) but there may be more. And in a world of Filter Bubbles, Upworthy needs to continue to grow while not creating a bubble of it’s own. Can’t wait to hear what he’s got to say.
- Five Ways Millennials’ Habits Are Changing How Content is Made and Shared
Even as BuzzFeed and Upworthy sort out the new traffic world, millennials are morphing yet again. From computer screens to mobile devices, from SMS to vanishing text, Vine, Listicles – the kids today are turning content upside down. And they’re just getting started.
- The Future of Giving: Storytelling, Big Data, Crowdfunding, and Finding New Donors
Storytelling at its core is about having an impact. And this panel connects the story of change with the dollars that drive change. It’s a unique conversation -and the kind of panel that makes me love SMW all the more. Stories connect and change the world. I’m in.
We only let Steven choose 5 events, so make sure to check out our schedule for a wealth of events on topics like journalism, marketing and technology.