In 2008, the political news cycle moved to the blogs, and in 2012 it spilled into social media, but remained mostly intact as an insular conversation among journalists and opinion-shapers. In 2016, it’s now disrupted by candidates, trolls, and everyone in between.
Joe Rospars, Founder and CEO of Blue State Digital (and President Barack Obama’s chief digital strategist for both the 2008 and 2012 campaigns) will speak alongside Garance Franke-Ruta (Washington Editor of Yahoo News) for a discussion about how the relationship between campaigns, news media, and the public is being reshaped in real time before our eyes, and what it means for our political process.
This session “2016 Election Throwdown: Campaigns vs. Reporters vs. Everyone Else” will take place on Thursday, February 25 at 12:30pm at the TimesCenter (FWD Stage).
About Joe Rospars
“Joe Rospars is Founder & CEO of Blue State Digital. He previously served as chief digital strategist for Obama for America in 2008 and 2012.
Joe and BSD’s team of more than 200 strategists, creatives, and geeks advise some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people, from the NAACP to Google, the USOC to Freedom to Marry, and Oxfam to EMILY’s List.
For both the 2008 and 2012 campaigns, Joe was Barack Obama’s principal digital strategist and adviser, overseeing the digital integration of the unprecedented fundraising, communications and grassroots mobilization effort. The digital arm of the campaign provided the backbone of design and branding both online and offline, engaged a record-breaking number of Americans through mobile, social, video and the web, and raised more than a billion dollars in mostly small donations from ordinary Americans.
Joe has been recognized as part of the Digital A-List by AdAge, 100 People Who Are Changing America by Rolling Stone, Most Creative People In Business by Fast Company. He has been profiled in The New York Times, The Washington Post, Bloomberg Businessweek, TIME, Fast Company, and Adweek, among others.” (via Blue State Digital)
View The Initial Program Of Events for SMW New York
Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.
Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!
Register for SMW New York
If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.
Image Credit: The Guardian