A Reason to Unplug

The Future of Now looks at the balance we all need in life, using tech to enhance our humanity and reconnect. And the holidays remind us of the need for this.

We’re thrilled to be hosting numerous sessions during SMW14 that are geared directly toward this. We have Erica Dhawan sharing on connectional intelligence. When almost everyone has at least the capacity to link up with people, power, ideas, information and faraway resources, how do we connect better, faster, more efficiently. It’s a deep look at the power of our relationships.

We also have Upworthy’s Eli Pariser sharing how you can encompasses using community to truly effect change with content. As the king of viral, he understands the distinct reasons we share and the revelations that has for us and our networks. We’re even getting a little granular during the week with a Masterclass that looks at how tech can help us combat the health and physical aspects of staring at a screen all day.

We know the week holds something for everyone. And we want you to be there with us, our creative partner MKG, and Nokia at Campus at Highline Stages.

Our 20% Early Bird Discount is still in effect (only until January 8th, though!). Plus, if you purchase on Tuesday, we’ll donate 20% of all our Pass sales to benefit Bpeace, an organization that helps entrepreneurs expand and scale their businesses to lead to stability and peace in post conflict countries.

This means you save $80 off your Insider Pass, give $80 to help entrepreneurs, and score a $50 gift card to BOND with your Insider Pass on Tuesday.

We wish you a wonderful holiday season and hope to see you in February!

Spotlight: Advisory Board Member Susan McPherson

Susan McPherson, twitter: @susanmcp1

Susan McPherson is Senior Vice President at Fenton, the nation’s leading public interest communications firm. Her focus? Corporate Social Responsibility (CSR).

Prior to joining the Fenton team, Susan was Vice President of CSR services at PR Newswire. She helped companies communicate their CSR activities, sparked new business relationships, and managed partnerships with companies such as TechWeb, CMP Medica, and UBM International. She assisted in the launch of MediaSense, a media measurement tool, and has spent time in the editorial and marketing departments of USA Today.

An avid runner (six time marathoner!) with a kind heart for all, we asked Susan to share some of the secrets she’s learned throughout her impressive career.


What do you read for inspiration?
Nick Kristof, Seth Godin, Beth Kanter, The Guardian, The Economist and Harvard Business Review and of course, the Sunday New York Times.

What advice would you have given to yourself 5 years ago?
Don’t give up hope. Something great is around the corner.

What is your favorite part about your work with Fenton?
Everything we do is through the lens of social good. I’m inspired each and every day by the incredible colleagues I’m surrounded by (not to mention our clients as well).

What is the most challenging aspect of your role?
Finding time to continue to engage with all those important to me while still completing deliverables on time.

What’s your dream job?
I’m doing it!

If you had an extra hour each day, how would you spend it?
I would let all all those who I love know it — every single day.

With over twenty years experience in marketing, public relations, communications and business development, Susan brings a wealth of  knowledge to Social Media Week. In addition to participating on our Advisory Board, Susan serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict start businesses. She is a member of Echoing Green’s Social Investment Council and the New York Leadership team for 85Broads, and advises both Plant A Fish and The OpEd Project. When she’s not advising, creating, writing, speaking, or planning, you can find her tackling the step mill at Equinox or spending time with her loved ones.