Platforms such as Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. But, can the business we’re in as-we-know-it survive the amount of change necessary?
Lisa Weinstein (President of Global Digital, Data and Analytics at Starcom Media Group), along with Ian Schafer (Founder and Chairman of Deep Focus) and Ricky Van Veen (College Humor and IAC) will explore the (possible) end of times in media, publishing, and everything in-between.
Join us at SMW New York for this session, “Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?” taking place on Tuesday, February 23rd at 2:30pm on the FWD Stage at The TimesCenter.
★ Register today by purchasing your pass ★
About Lisa Weinstein
As President of Global Digital, Data & Analytics for Starcom MediaVest Group (SMG), Lisa Weinstein leads digital and analytics capabilities for the company. She oversees all aspects of SMG’s digital expertise, including online, mobile, social, search, performance marketing, data, and analytics. Lisa’s leadership serves as a digital guide for many of the biggest marketers in the world, including Coca-Cola, P&G, and Microsoft.
Since joining SMG in 2011, Lisa has established the company’s ranking as a leading agency partner with Facebook, Google, and Microsoft and forged early-adopter relationships with social analytics partners like ShareThis and Visible Measures. She is leading SMG’s transformation into a data-driven, digital, and content-led business currently accounting for a near majority of the total global business.
A testament to the digital capability built under Lisa’s leadership, Forrester Research recently cited SMG among the leaders in the new interactive landscape—the first time a media agency has received this acknowledgement from Forrester. Outside of her work with Media groups, Lisa serves as an advisor for a number of start-ups in the media and ad-tech base. She is also a member of Google’s Global Media Council, the Forbes Executive Women’s Board, the AAF Board of Directors, and the IAB Agency Advisory Board
Prior to joining SMG, Lisa ran Mindshare Chicago where at 32-years-old she was the youngest person to ever run an office for the agency. In this post, she oversaw nearly 200 employees and more than $1 billion in billings for brands including BP, Motorola, Kimberly-Clark, and Abbott Laboratories. She also led operations to win nine new clients, doubling its size during her tenure.
Lisa’s achievements have earned her numerous professional honors, including induction into the AAF Hall of Achievement and recognition in Advertising Age and Crain’s Chicago Business “40 Under 40,” iMedia 25 Innovators List, and MediaWeek’s “Media All-Star.” (via LinkedIn)
View The Initial Program Of Events for SMW New York
Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.
Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!
Register for SMW New York
If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!
