How Regular Organizations Evolve Into Cult Brands

The idea of telling stories while evoking emotion and creating community was the main concern during a session hosted by Lauren Crampsie, Global CMO of Ogilvy and Mather. Other speakers on “Cult Brands 2.0: How Today’s Top Brands Breed Loyalty and Fanaticism” included Ron Faris (Founder and CEO of Virgin Mega), Piera Gelardi (Executive Creative Director and Co-Founder of Refinery29), and Spencer Rice (VP of Marketing for SoulCycle).

These companies are all successful in their respective fields, and each speaker believes that although money is important, it isn’t their main priority. In fact, they focus more on building a community or “familial” aura with their audience. Audience loyalty is important to them, and they know through thick and thin, these people with help them thrive in the business world if they keep their genuine nature as they did from the beginning.

I’m Kristine Garcia, and I’m currently a student at Queens College. Social Media is a 24/7 priority for me, so if you’d like see me in action, follow me on Twitter and Instagram: @graciaskristine