The Second Round of Official #SMWNYC Speakers and Events Are Now Live

We’re excited to announce the second round of official events that are now live. Click here to view the updated schedule for SMW New York, which features newly added event partners such as Comedy Central, Refinery29, Giphy, Salesforce, and BuzzFeed.

New Session Spotlights:

New Speaker Spotlights:

  • Rash Bhalla, CPG East Lead, Creative Strategy, Pinterest
  • Chris Berend, Vice President for Video Development, CNN
  • Emily Bbazelon, Staff Writer, The New York Times Magazine
  • Barbara Basney, VP Global Advertising and Brand Content, Xerox
  • Hope Cowan, Creative Agency Partner, Facebook
  • Brian Clark Howard, Writer and Editor, National Geographic News
  • Rachel Christensen, Managing Social Media Editor, BuzzFeed
  • Jason Dailey, SVP Search and Social, MediaVest
  • Garance Franke-Ruta, Editor in Chief, Yahoo Politics, Yahoo News
  • Johann King, Editor, HarpersBazaar.com
  • Adam Leibsohn, Chief Operating Officer, Giphy
  • Neal Mann, Editor, The Wall Street Journal
  • Mina Seetharaman, Global Dir., Content Strategy, The Economist
  • Bachir Zeroual, Global Dir., Marketing Ventures, Coca-Cola
  • Matt Turck, Managing Director, FirstMark Capital
  • Click here for the full list of SMW New York speakers

Hearst’s Lessons at #SMWNYC on Using Data and Gut to Build Social Audiences

Kate Lewis, SVP and Editorial Director at Hearst Magazines Digital Media (HMDM), will moderate a session with three Hearst Digital site editors to explore how audiences of large scales can successfully build and cater towards their social presence.

They will compare the effectiveness of two different social strategies: the use of performance metrics and audience data to inform social content, and following one’s gut instinct to create content that resonates with a community.

The Hearst brands represented on the panel have experienced the largest social audience increases during 2015, and session takeaways and will include: 1) the significance of insight teams, 2) the importance of humans analyzing data, and 3) how to communicate with your audience as if it’s a group of like-minded individuals.

Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm at the TimesCenter (FWD Stage), and participating editors on this session include:

  • Joyann King of HarpersBazaar
  • Joanna Saltz of Delish
  • Betsy Fast of Seventeen


★ Join thousands of industry leaders at SMW New York ★


View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Latino Weekly

Unpack the Industry’s Latest Social Measurement Guidelines with IAB at #SMWNYC

Social media, including paid, owned and earned, continues to rapidly evolve, which is why Social Media Measurement Guidelines are needed to help agencies and marketers better understand the real impact of social media spend.

Recently, the Media Rating Council (MRC) issued Social Media Measurement Guidelines to help establish a detailed set of methods, definitions and common practices for organizations that measure social media activity.

Join us at SMW New York to hear leaders from IAB, Ogilvy & Mather, The Coca-Cola Company, Crowdtap, and Media Rating Council (MRC) to unpack these new guidelines, and examine its impact on the media industry. Why was it necessary to prepare these guidelines? Why it is important that we all used the same definitions to define key words? How, practically speaking, should the sell-side and buy-side use the guidelines on a daily basis?

Susan Borst, Director of Industry Initiatives at IAB, will lead this session, “Social Media Measurement: How Everyone Wins” on Tuesday, February 23rd at 9:00am at the SVA Theatre (EDU Stage).


★ Join thousands of industry leaders at SMW New York ★


About Susan Borst

Susan Borst is a Director of Industry Initiatives, heading up the Social Media, Content Marketing, Native Advertising, B2B and Games member committees to identify key challenges and opportunities for growth, and setting standards and best practices.

After 20+ years at top NYC creative agencies (Gotham, Kaplan Thaler Group, Grey Worldwide and Hill Holiday), Susan made the move to digital in 2010. At IAB, Susan leads the Social Media, Content Marketing, Native Advertising, B2B and Game Advertising committees, leading hundreds of digital publishers/platforms and technology providers to identify key challenges and opportunities for growth, and setting standards and best practices. Under her leadership, these groups have produced the IAB Native Advertising Playbook, Content Marketing Primer, Social Media Buyer’s Guide, Game Advertising Ecosystem Guide, User Generated Content guide, Building a B2B Brand Online For Dummies guide and many more.

Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW, Social Media Week in NYC and Chicago and more. She is on the jury for The Shorty Awards and the Content Marketing Institute Awards and was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch (8/14) and named a “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly (2015.) She is based out of NYC and lives in CT. She is also half Icelandic, but loves Swedish Fish.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Izea

Hello Alfred! AI, Data, and Empathy of the Future Customer at #SMWNYC

Every modern company that sells something or offers a service is concerned with taking care of their customers. This means handling problems when they happen, anticipating needs, making recommendations on products, and responding in a timely fashion.

But as technology becomes more efficient and brand experiences grow deeper and more complicated, how will the idea of customer experience evolve in the coming years? How will things like data and artificial intelligence improve how businesses engage with their customers, and what role will the human qualities of empathy and finesse still bring to the table? What will be the meaningful interplay between the two and what are the big opportunities?

Jess Beck, COO & Co-Founder of Hello Alfred, an automated portal for getting your chores and home services done, will join a session at SMW New York with leaders from Havas LuxHub, Barbarian Group, and IBM to discuss the evolution of AI, and what the next 5, 10, and 25 years might look like for businesses and customers.

Jess’ session “AI, Data, And Empathy: The Future Of The Customer Experience” will take place on Thursday, February 25th at 2:30pm at the TimesCenter (FWD Stage).


★ Register today by purchasing your pass ★


About Jess Beck

“Jess is the Co-Founder & COO of Hello Alfred, the home operating system that is making the luxury of help affordable. Hello Alfred is one of the first companies in the on-demand economy 2.0, and under her direction the Alfred team has grown to 22 people in two cities and raised $12.5 million in VC funding in the past year. Prior to Hello Alfred, she worked at McKinsey, and before that, graduated from Harvard Business School with an M.B.A, and from Williams College with Honors in Economics.”

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Generate Leads and Become a Brand Partner During #SMWNYC

SMW New York is just five weeks away, have you made final plans yet on how you and your company will be involved? We wanted to share a few ways for your brand to establish a presence including:

If you’re interested in becoming a sponsor, or would like to know more about the opportunities still available, we would very much like to hear from you. As an official partner you’ll be joining brands and agencies like Microsoft, Ogilvy, Brandwatch, Spotify, Accenture, Ford, Edelman, Google, YouTube, Capital One, American Express, Sysomos and dozens more who have all been integral to the growth and success of Social Media Week over the past 7 years.


Up Next: Announcing The Launch Of SMW New York’s Initial Program Of Events For 2016


“The evolving social landscape will impact how people discover, consume and share music; and we are thrilled to work with Social Media Week to host a dialogue around this globally.” – Josh Karpf (Global VP, Social Media Marketing at Spotify)

To get more info about partnership packages, or our group pass discounts, please email sponsorships@socialmediaweek.org

Ana Andjelic on Customer Experiences Using AI, Data, and Empathy at #SMWNYC

Every modern company that sells something or offers a service is concerned with taking care of their customers. This means handling problems when they happen, anticipating needs, making recommendations on products, and responding in a timely fashion.

Ana Andjelic, SVP and Global Strategy Director of Havas Lux Hub, will join a session at SMW New York alongside leaders from Hello Alfred, The Barbarian Group, and IBM to discuss the evolution of AI in the coming years, and what that means for businesses and customer relations.

Ana’s session “AI, Data, And Empathy: The Future Of The Customer Experience” will take place on Thursday, February 25th at 2:30pm at the TimesCenter (FWD Stage).


★ Register today by purchasing your pass ★


About Ana Andjelic

An experienced strategist with a passion for new things, she earned her doctorate in sociology and worked in the world’s top advertising agencies. Known for her future-facing approach to strategy, she led design of digital brand experiences and business solutions for global luxury and fashion brands like Tom Ford, Topshop, Canali, Harry Winston, PUMA, Rom Ford Beauty, Replay, DeBeers,The Macallan, Blomberg Media, Knoll and The Peninsula Hotels.

Ana was recognized as one of the top 10 digital strategists in the world by the Guardian, her writing has appeared in Fast Company, Adweek, Advertising Age, Campaign, Luxury Daily and the Guardian. She presented at SxSW, Advertising Week New York, OMMA and the Retail Futures Forum among others and guest lectured at Columbia University, SVA, Miami Ad School and HyperIsland. Ana lives in New York City. (via Lux Hub)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: LS:N Global

StubHub’s CMO, Jennifer Betka, Joins #SMWNYC To Discuss If Live Events Belong In Our Newsfeed

You’re at a concert, sporting event, or performance, and it feels like the entire time you notice people around you experiencing the event completely through their mobile device. It’s the great debate of using an iPhone vs. a lighter at your favorite concert. Is one better than the other? Are both acceptable?

At SMW New York, StubHub’s CMO, Jennifer Betka, will discuss these questions and themes alongside leaders from Music and Entertainment Momentum Worldwide, AEG Global Partnerships, and Atlantic Records. The session, “How Social Has Rocked the Live Music Experience” takes place Wednesday, February 24th at 4:30pm on the FWD Stage at The TimesCenter.

According to a recent study, 70% of Millennials feel that social media improves the live music experience. The majority of Millennials will take part in sharing music moments on social media while at a live event. In fact, most Facebook users prefer their newsfeed to show their friends at live events and experiences over anything else. Join us to hear and learn about which aspects of social are actually making music experiences better, and debate when social and brands belong and when it doesn’t.


★ Register today by purchasing your pass ★


About Jennifer Betka

Jennifer Betka is the CMO at StubHub, where she oversees the global marketing team’s efforts around StubHub’s commitment to deliver a more personalized experience to users, and ultimately, moves beyond being purely a transactional company into a more end-to-end platform.

Prior to StubHub, Jennifer oversaw marketing strategy at Wikia, a top-20 global site convening authoritative communities of fans across entertainment and pop culture topics. The site grew from 43M global uniques in 2011 to its current scale, thriving at over 140M global users.

Before Wikia, Jennifer held strategic marketing and management roles within major media companies including The LA Times where she helped to revitalize the brand with a multi-media rebrand to support a freshly integrated newsroom, Sirius Satellite Radio where she developed and launched Sirius Internet Radio and spearheaded the debut of mega talent Howard Stern on paid radio, and Time Warner where she was a founding member of the Global Marketing Solutions team that developed integrated programs across media platforms for Time Inc., Turner Broadcasting, New Line Cinema and AOL. (via BusinessWire)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Attend These 5 Events To Take Your Content Marketing and Storytelling to the Next Level

Today “storytelling” and “content marketing” are two extremely abused buzzwords in our industry, but that doesn’t mean that they are not valuable tools to share your brand’s stories and experiences in order to connect with online audiences.

The abundance of content (not just stories) out there, the dramatic competition for our attention, and the staggering speed at which these stories spread and are consumed (or discarded) has made it more difficult to break through the noise and reach our audiences.

Here are five sessions taking place at SMW New York this February 22-26 that will teach, inspire, and think ahead to the current and future state of content marketing and storytelling.

1. The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher

(Presented by Digiday)
When it comes to brands creating engaging content, the stakes have never been higher considering the growth in programmatic and ad blockers. The content needs to be at Hollywood scale, and at the quality of best-in-class digital journalism. Shareen Pathak (Brands Editor at Digiday) will examine how leading brands, agencies and publishers are finding success.

2. Mediapocalypse! Are Platforms Killing The Business Of Media & Advertising? And Why Won’t Anyone Talk About It?

(Presented by Deep Focus)
Platforms like Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. Hear from executives at Deep Focus, College Humor, and Starcom Media Group on this always-evolving battle.

3. Atomization Of Business: Content Strategies For Speed, Quality, And Efficiency

(Presented by Code and Theory)
Code and Theory’ Co-Founder, Dan Gardner, will introduce attendees to Atomization, his agency’s approach to helping today’s businesses take advantage of strategic opportunities via social media. Attendees will learn: 1) How to reach multiple audiences with multiple stories; 2) How to take advantage of trending culture and conversation; 3) The importance of matching content to context; and 4) How to design for natural behaviors online.


★ Register today by purchasing your pass ★


4. Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed

(Presented by BuzzFeed)
In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies.

5. A Writer’s Guide To Viral Storytelling

(Presented by Wattpad)
In this MasterClass with Wattpad’s #1 fantasy writer and #1 Amazon Bestseller Sally Slater, you’ll take a deep dive into the business of viral storytelling and learn how you can leverage an online community to market your brand, attract an audience and share your story with millions–whether you’re an aspiring novelist or a creative marketer.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

When to Use Data vs. Gut Decisions at #SMWNYC with Kate Lewis, SVP & Editorial Director of Hearst Magazines

Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. One of the visionaries behind these brands and publications is Kate Lewis, SVP and Editorial Director of at HMDM.

Kate will lead a session at SMW New York with a few of her HMDM editors, each of which experienced the largest increase in social followings in 2015. Speakers will provide examples of times that data helped increase social following, and other times when gut instinct showed immeasurable results. This session, “Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm on the EDU Stage at The SVA Theatre.


★ Register today by purchasing your pass ★


About Kate Lewis

“Kate Lewis, VP of Content Operations & Editorial Director at Hearst Magazines is responsible for managing content groups across the Hearst Magazines Digital Media platform, collaborating with editorial teams on content strategy as well as with technology and product groups. Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. In 2014, Kate led the company to its best month ever in November with 75 million unique visitors, an increase of 30 percent year over year and 729 million total page views.

Lewis joined Hearst’s digital team from Say Media where she was SVP and Editorial Director overseeing content operations, editorial strategy, and development for Say’s portfolio of digital brands including xoJane, Remodelista, and ReadWrite. Lewis also managed a network of partner sites as well as the shared services department that provided support and strategy for audience development, social media, and partnerships.

Prior to Say Media, Lewis was a Senior Executive Director of Human Resources at Condé Nast Publications. Before that, she was managing editor at Self for 10 years, overseeing editorial and production, digital projects, book publishing, events, and television partnerships.” (via Hearst)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: Digiday

Starcom Media Group’s Lisa Weinstein Joins #SMWNYC to Examine the New Age of Publishers and Advertisers

Platforms such as Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. But, can the business we’re in as-we-know-it survive the amount of change necessary?

Lisa Weinstein (President of Global Digital, Data and Analytics at Starcom Media Group), along with Ian Schafer (Founder and Chairman of Deep Focus) and Ricky Van Veen (College Humor and IAC) will explore the (possible) end of times in media, publishing, and everything in-between.

Join us at SMW New York for this session, “Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?” taking place on Tuesday, February 23rd at 2:30pm on the FWD Stage at The TimesCenter.


★ Register today by purchasing your pass ★


About Lisa Weinstein

As President of Global Digital, Data & Analytics for Starcom MediaVest Group (SMG), Lisa Weinstein leads digital and analytics capabilities for the company. She oversees all aspects of SMG’s digital expertise, including online, mobile, social, search, performance marketing, data, and analytics. Lisa’s leadership serves as a digital guide for many of the biggest marketers in the world, including Coca-Cola, P&G, and Microsoft.

Since joining SMG in 2011, Lisa has established the company’s ranking as a leading agency partner with Facebook, Google, and Microsoft and forged early-adopter relationships with social analytics partners like ShareThis and Visible Measures. She is leading SMG’s transformation into a data-driven, digital, and content-led business currently accounting for a near majority of the total global business.

A testament to the digital capability built under Lisa’s leadership, Forrester Research recently cited SMG among the leaders in the new interactive landscape—the first time a media agency has received this acknowledgement from Forrester. Outside of her work with Media groups, Lisa serves as an advisor for a number of start-ups in the media and ad-tech base. She is also a member of Google’s Global Media Council, the Forbes Executive Women’s Board, the AAF Board of Directors, and the IAB Agency Advisory Board

Prior to joining SMG, Lisa ran Mindshare Chicago where at 32-years-old she was the youngest person to ever run an office for the agency. In this post, she oversaw nearly 200 employees and more than $1 billion in billings for brands including BP, Motorola, Kimberly-Clark, and Abbott Laboratories. She also led operations to win nine new clients, doubling its size during her tenure.
Lisa’s achievements have earned her numerous professional honors, including induction into the AAF Hall of Achievement and recognition in Advertising Age and Crain’s Chicago Business “40 Under 40,” iMedia 25 Innovators List, and MediaWeek’s “Media All-Star.” (via LinkedIn)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Glenn Minerley of Momentum Worldwide Will Share at #SMWNYC How Social and Live Events Best Work Together

You’ve all seen someone recording an entire show on their phone instead of watching it. Sure, the video looks great and yes, they get some Likes, but is it worth the distraction? Isn’t it better to just be “in the moment?” Or, is there a chance the moment is only important because it’s been captured? Did the band win you over if they didn’t make your playlist?

Social media has an overarching role in almost every experience millennials have – but does it improve the live concert experience, before, during or after the show? Sometimes life tells us “No” (like the example above) but the funny thing is that the research – giving a voice to those fans – says “Yes.”

At SMW New York, Glenn Minerley, VP Group Account Director, Music and Entertainment Momentum Worldwide, will discuss these questions and themes alongside leaders from StubHub, AEG Global Partnerships, and Atlantic Records. The session, “How Social Has Rocked the Live Music Experience” takes place Wednesday, February 24th at 4:30pm on the FWD Stage at The TimesCenter.


★ Register today by purchasing your pass ★


About Glenn Minerley

Glenn Minerley has been with Momentum for over nine years. He has been influential in developing the successes of multiple client relationships for Momentum including American Express, HP, Sony Pictures Home Entertainment, Nike, Verizon Wireless and others. Leveraging his extensive background in music and entertainment, Glenn is often asked to consult on areas of ticketing, loyalty programs, and music and entertainment platform development for clients around the globe.

With over 15 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients; focusing on multiple disciplines including sponsorship, experiential, social media and shopper marketing. In addition to launching the global entertainment access program for American Express, Glenn has produced multiple private concerts with superstar acts such as Macklemore, Elton John, Sting, Jimmy Buffet, the Eagles and more.

Throughout his tenure, Glenn has had the opportunity to create and develop consumer engagement activations with properties across the entertainment value chain. In order to deliver for the Momentum client portfolio, Glenn regularly relies on his industry relationships with partners like Live Nation, AEG, CAA, William Morris Entertainment, Sony Pictures, Ticketmaster, Telecharge and more.

As the head of Music & Entertainment for Momentum, Glenn serves as a touchstone for the agency; leveraged across all music related activations and negotiations and looked to for expertise on feasibility, talent selection, and industry relationships (via LinkedIn)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Dan Harmon of “Community” Will Join NBCUniversal’s Evan Shapiro at #SMWNYC to Discuss Comedy and The Cultural Zeitgeist

The world is at an inflection point, similar to broadcast television’s boom in the 70s and 80s. Today, this boom is evident in content production across various platforms. How is this booming genre affecting the cultural zeitgeist? Does comedy flourish when reality is dark?

Join NBCUniversal’s EVP of Digital Enterprises, Evan Shapiro, as he reveals the strategic approach to the current media landscape with Seeso, NBCUniversal’s new steaming comedy channel. Joining him on stage will be Dan Harmon, Creator and Executive Producer of “Community”, “Rick and Morty” and “HarmonQuest.”

On Tuesday, February 23 at 1:30pm, the digital and entertainment duo will present their keynote, “Comedy: A Love Story with Evan Shapiro and Dan Harmon” at SMW New York.


★ Register today by purchasing your pass ★


About Evan Shapiro

“Evan Shapiro is EVP, Digital Enterprises at NBCUniversal. He works on the strategic development of digital opportunities to reach emerging audiences, including alternative platforms and direct to consumer distribution models.

Shapiro joined NBCUniversal in 2014, and previously was President of Participant Media’s Pivot, which launched in 2013, and grew to reach 44+ million subscribers under Shapiro’s lead. Prior to Pivot, Shapiro served as President of IFC TV and Sundance Channel, where he steered both networks to new business and programming models that garnered each network their first Primetime Emmy nominations, as well as a Golden Globe Award win for Sundance Channel.

He has also executive produced numerous acclaimed original documentaries and series, including This Film Is Not Yet Rated, Brick City, HitRecord On TV, and the hit series Portlandia.” (via Variety)

About Dan Harmon

“Dan Harmon is best known for creating and producing NBC comedy series Community, co-creating Adult Swim’s animated television series Rick and Morty, and co-founding the alternative television network/website Channel 101. He also hosts a weekly eponymous podcast, Harmontown.

In July 2009, Harmon was nominated in two Emmy categories for his part in writing the Oscar telecast: Outstanding Writing for a Variety, Music or Comedy Special and Outstanding Original Music and Lyrics, the latter of which he was awarded for “Hugh Jackman Opening Number” at the 61st Primetime Emmy Awards.” (via Wikipedia)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The LA Times

Keynote at SMW New York: “Pivoting an Icon, an Interview with New York Times CEO, Mark Thompson”

This year at SMW New York, Mark Thompson, CEO of The New York Times, will participate in the opening keynote, “Pivoting an Icon”, on Tuesday, February 23rd at 10:30am at The TimesCenter. He’ll discuss how the NYT pivoted and prepared itself to succeed in the digital age, and how others can learn from their shift.

The interview with Mark will be conducted by Toby Daniels, Social Media Week’s founder and Executive Director.

About Mark Thompson

“Mark Thompson became president and chief executive officer of The New York Times Company in November of 2012. He is responsible for leading the Company’s strategy, operations and business units, and working closely with the chairman to direct the vision of the company.

Before joining the Times Company, Mark Thompson served as Director-General of the BBC from 2004, where he reshaped the organization to meet the challenge of the digital age, ensuring that it remained a leading innovator with the launch of services such as the BBC iPlayer. He also oversaw a transformation of the BBC itself, driving productivity and efficiency through the introduction of new technologies and bold organizational redesign.

He became controller (programming and scheduling chief) for the TV network BBC2, and Director of Television for the BBC before leaving the network in 2002 to become CEO of Channel 4 Television Corporation in the UK. In the fall of 2012, he was a visiting professor at the University of Oxford, and is currently developing the lectures he gave at Oxford into a book which will be published in 2015.” (via NYT)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The Daily Beast

Announcing The Launch of SMW New York’s Initial Program of Events for 2016

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. Today, we’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Session Spotlight

This year’s SMW New York event will feature 60+ official sessions between The TimesCenter and SVA Theatre. Some of the topics include: data & analytics, paid media, video, content marketing, mobile messaging, virtual reality, ad-blocking, growth marketing, and much more. Take a look below at a sampling of the events we’re excited for, and click here to view the initial 30 sessions that are confirmed for next month’s event.

  • “Mediapocalypse! Are Platforms Killing Media and Advertising? And Why Won’t Anyone Talk About It?” presented by Deep Focus
  • “Bracing for the Ad-Blocked Future: How Brands are Moving Beyond the Impression” presented by Crowdtap
  • “Hello Founders: Meet the Generation After Millennials, and What Sets Them Apart” presented by MTV

First Round of Confirmed Speakers

Individuals from leading organizations across marketing, media, and technology will join us in New York to direct the conversation. This year, we’re thrilled to announce some of the speakers confirmed for February 22-26, with more to be announced in the coming weeks:

  • Mark Thompson, CEO of The New York Times
  • Alex Blumburg, CEO of Gimlet Media
  • Evan Shapiro, EVP, Digital Enterprises, NBCUniversal
  • Jennifer Betka Wakeford, CMO of StubHub
  • Dan Harmon, Creator and Executive Producer, “HarmonQuest,” “Community” and “Rick and Morty
  • Kate Lewis, SVP and Editorial Director of Hearst Magazines Digital Media
  • Ian Schafer, Founder and Chairman of Deep Focus
  • Ricky Van Veen, College Humor & IAC
  • Lisa Weinstein, President of Starcom Media Group
  • Glenn Minerley, VP Group Account Director of Momentum Worldwide
  • Scott Carlis, VP Digital & Social Media of AEG Global Partnerships
  • Camille Hackney, EVP Brand Partnerships & Licensing of Atlantic Records
  • Kevin Knight, Head of Creative and Brand Strategy of Pinterest
  • Joe Rospars, Founder and CEO of Blue State Digital (and President Barack Obama’s chief digital strategist for 2008 and 2012 campaigns)
  • Garance Franke-Ruta, Washington Editor of Yahoo News
  • Tina Cervera, SVP and Executive Creative Director of VaynerMedia
  • Addie Conner, former Chief Innovation Officer of SocialCode
  • Sean Foster, Chief Executive Officer of Crowdtap
  • Afdhel Aziz, Brand Director of ABSOLUT Labs
  • Joahne Carter, VP of Marketing of Ricola
  • Ron Pinelli, CPA (FL), VP Digital Research and Standards of MRC
  • Peter Fasano, Global Consulting Principal of OgilvyRED

How to gain access to these speakers and events

If you want to gain access to these events, and join the thousands of attendees that come to Social Media Week in NYC each year, register today by purchasing your pass. You can also save 20% on your purchase until January 14th!

Event Submissions for SMW New York Close on December 9th

Entering its 8th year, SMW has brought together more than 200,000 people across thousands of individually hosted events on six continents and connected millions of people online. You and your organization can gain recognition as a thought-leader by hosting an event at Social Media Week 2016! Our global theme for 2016 is “The Invisible Hand: Hidden Forces of Technology (and How We Can Harness it for Good).”

Event submissions close December 9th for SMW New York!

You have until December 9th to submit and join organizations such as Forbes, New York Times, Code and Theory, Digiday, IAB, MRY, Betaworks, The Economist and The Barbarian Group.

Why become an event partner?

  • Engage in the conversations relevant to your cause or industry
  • Gain recognition as a thought-leader or influencer in your field or industry
  • Amplify your message using the Social Media Week platform
  • Attract brands and networks of relevant hyper-social influencers
  • Position your organization on the global stage for exposure and credibility
  • Develop valuable relationships with new partners and existing clients

How can you become an event partner?

  • Fill out the submission form with your event or session idea before December 9th
  • The SMW New York programming team will review your submission (and provide feedback if necessary)
  • If your event is accepted you will be notified shortly after December 9th
  • For information on becoming an event partner or submitting your event, check out the Social Media Week website
  • If you have any questions, email us at: newyork@socialmediaweek.org

 

SMW New York Returns with a New Campus Experience and 20% Discounted Offer

Our primary goal continues to be providing SMW attendees with content and programming at the highest possible standard throughout the week. Over the next few weeks and months leading up to February, we’ll announce more updates on how you and your organization can get involved, events added to the schedule, speakers confirmed to lead sessions, and more SMW New York info.

The New Strategy for SMW New York in 2016

  • More seating capacity
    To address demand, especially for Masterclasses, all official programming will be held at two large theaters: The TimesCenter and SVA Theatre.
  • Fewer Available Passes
    We believe in quality over quantity, and therefore will reduce the number of available passes to ensure seating for sessions of all interested attendees. This reduction means more space, more seating, and the end of long lines!
  • Two Pass Options
    We’re keeping it super simple by offering two options for registering: Campus and Insider Passes. Insider pass holders receive access to official parties and exclusive networking opportunities, and both passes grant you access to official sessions, masterclasses, co-working space, exhibitor installations, and more.
  • Special Discount Offers
    The regular rate for the Campus Pass is $799, and $999 for the Insider Pass, but now until January 14th, we’re offering a 20%-off sale for each. You can learn more about the pass options, and register for SMW New York here.

Attendees will be under the same roof as some of the world’s most visionary people and industry leaders connecting through the #SMWNYC pillars:

QUALITY CONTENT

content
Data & analytics
Paid media
Video
Content marketing
Mobile messaging
Virtual reality
Ad-blocking
Growth marketing

INSPIRING SPEAKERS

content
Facebook
Snapchat
Instagram
Ogilvy
MRY
R/GA
New York Times
Vice Media

BEAUTIFUL VENUES

content
Two stages
Simulcast viewing
Keynotes
Panels
Interviews
Masterclasses
Co-working
Lounges

 

We also have an exclusive hotel offer if you’re traveling from outside of New York or the U.S. Our Official Hotel Partner, YOTEL New York at Times Square West, has a special deal for #SMWNYC attendees, and you can learn more here.

Thank you for your continued support, and we hope you will join us in February. You can stay up to date with #SMWNYC announcements by following us on Twitter, liking us on Facebook, and signing up for our newsletter.

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

 

ABOUT SOCIAL MEDIA WEEK NEW YORK IN 2016

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Human connectivity is being reimagined everyday, and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.

Social Media Week New York, now in it’s 8th year, will welcome thousands of attendees from NYC’s top tech, advertising, media, and Internet industries this February 22-26, 2016. You can also learn more about our global theme for Social Media Week in 2016, “The Invisible Hand: Hidden Forces of Technology

Turn Down For #SMWNYC: 4 Parties You Won’t Want To Miss

At Social Media Week we like to work hard and play hard. Connect with other SMW attendees offline and let loose at these fun events, hosted by our incredible partners.

1. SMW Official VIP Opening Celebration
Mon, Feb 23; 7:00 PM – 10:00 PM
Mix and mingle with the elite of the tech world at this invitation-only party. It will be quite the party, too, with LDV Hospitality restaurants American Cut, Scarpetta and Lugo Cucina ensuring you have plenty to nibble on and Herradura Tequila and New Wines from Greece supplying the ever-flowing drinks. This party will be the talk of Social Media Week. Make sure your name is on the list by getting your Insider Pass while they last!

2. #HootupSMW @YOTELHQ NYC!
Tues, Feb 24; 5:00 PM – 7:00 PM
Unwind from day two of #SMWNYC by joining our partner Hootsuite for a complimentary drink or two at FOUR at YOTEL, one of New York’s top restaurants in the heart of Times Square! Network, relax and cheers to a great week!

3. WOMMA Wine Wednesday: Next Generation Marketing: Meet The Gen Z Influencers
Wed, Feb 25; 6:00 PM – 8:00 PM
At this WOMMA #WineWednesday event, hosted by marketing agency 360i, you’ll hear from a panel of Gen Z Influencers on what’s currently hot on platforms such as SnapChat, YouTube, Instagram and Vine, and what’s bae (‘before all else’) in 2015.

4. SMW Official VIP Closing Party
Fri, Feb 27; 7:00 PM – 10:00 PM
There’s no better way to close out Social Media Week than our Closing Party at the Highline Ballroom. You’ll have plenty of fuel to party the night away with an exclusive guest DJ set from MICK, one of the most in-demand DJ talents and Herradura Tequila pouring the drinks. This event is invitation-only so again, be sure to get your insider pass.

Want to party with us? Of course you do! Grab your Insider Pass today, and join us for all the fun!

Attendee Spotlight: Shirley Yang, Director, Social Strategy & Product at StyleHaul, Shares Her Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Shirley Yang, Director, Social Strategy & Product at StyleHaul, gives us a look at the events she’s most excited for:

  1. Data On FLEEK: Storytelling Based on Facts
    “Data is the new key to storytelling and reporting. The traditional metrics of reach and engagement are quantity metrics, the industry needs to look deeper into quality metrics such as sentiment and consumer intent. I hope to gather additional qualitative insights from this session.”
  2. The New DIY – Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly
    “I attended Martha’s Shriek or Chic premiere last October and have never been more captivated by the inspiration she provides to the maker community. Also, how can I miss a drone jousting competition?!”
  3. Why 2015 Will be the Year of Social Video
    “Social video is a huge part of what StyleHaul does from both a brand and campaign strategy perspective. We have been experimenting with both Facebook and Twitter native video features and have seen success in driving to long form YouTube videos, which is often where our anchor content lives. Look forward to hearing effective measurement and analysis techniques for these native strategies.”
  4. Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent
    “We have been working with ‘influencers’ for the past several years, interesting to see large media companies transition from working with traditional celebs to searching for talent in the social space. I look forward to compare and contrast the ways in which we work with such talents.”
  5. Bitcoin & The Future of Currency: Challenges, Strategies and Predictions
    “I’ve always been fascinated by Bitcoins and have friends who are innovators in the space. Overstock is the first large retailer to accept Bitcoins, interesting to hear how they’ve been so bullish and what impacts the virtual currency has on their platform so far. “
  6. Custom Content: How Publishers and Instagrammers Are Leading Campaigns for Brands
    “Creating branded content through social media is at the core of StyleHaul’s business. It’s very important to balance authenticity of creators and brand messaging. There are also new distribution channels to fuel this ecosystem, including native advertising. Look forward to the speakers’ take on the subject!”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About Shirley Yang

Shirley heads up social media for StyleHaul’s global presence, leading social campaigns for brands and revenue products leveraging the power of YouTube stars. Previous campaigns include Destination Beauty launch with L’OREAL Paris at the Emmys, Web Therapy original series starring Lisa Kudrow aired on ShowTime with a launch on StyleHaul YouTube channel first. StyleHaul is the leading beauty & fashion multi platform network with over 5,000 channels on YouTube in 61 countries and over 19 billion network video views.

Shirley has a passion in tech and entrepreneurship, she is also a startup mentor at Entrepreneur Roundtable Accelerators here in NYC. You can find Shirley on Twitter @scyshirley.

Attendee Spotlight: Lauren Cucinotta, Director of Community at Decoded, Shares Her Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week.  Below, Lauren Cucinotta, Director of Community at Decoded, gives us a look at the events she’s most excited for:

  1. Decoding Wearables: Understanding Wearable Technology to Create Cooler Campaigns
    “Decoded CTO Amadeus is one of the smartest people I know – and he loves wearables. We go into the future of wearable technology in the Decoded Tech in a Day class, but I’m excited to see Amadeus delve a bit deeper and see how to use this technology in social campaigns.”
  2. Unlocking the Language of Code to Increase Your Digital IQ
    “The world is digital, and everyone needs to have an understanding of code and the internet to harness its power to innovate. Heidi, Head of Product for Decoded in the US, is going to give a great workshop to help you be more digitally literate, a small taste of our Code in a Day course.”
  3. Vimeo Video School Love: Creative Toolsets to Engage a Global Audience
    “Video is an amazing medium through which to tell a story and I love that Vimeo is hosting a hands-on session to help people use their platform.”
  4. Is Social Media Still Just Media? The Future of Paid, Earned and Content
    “Besides the fact that my friend Vishal works at MRY and is a cool guy, this is a topic I think about a lot – how do you gain attention (via social, or any platform) in a crowded landscape, and one where you may have to pay for? I personally love that we have multiple ways to get people’s attention through different platforms, and I’m looking forward to hearing some great discussion and insights.”
  5. Creating Video Content for How It’s Consumed
    “I love this as a concept – attention spans are so short, and we are getting delivered content in such a variety of ways, we have to think about creating content for how we are now, and who better than Buzzfeed to help show us?”
  6. Building Products with the Betaworks Hackers in Residence
    “I love the Betaworks community – Alex and Kuan are building great products with Giphy (Which just raised a big round) and Poncho respectively, so I’d love to hear more from them about their processes and next steps for these cool companies.”
  7. The New DIY – Drones, Makers and Bots: A Fireside Chat with Martha Steward and CEO of The Barbarian Group Sophie Kelly
    “I wouldn’t miss this awesome-sounding session for the world. The Queen of Craft discussing all that is cool right now in tech? Sign me up.”
  8. Fostering Self-Disruption, Collaboration and Innovation at Large Companies
    “At Decoded, we work with a lot of large companies who want to disrupt the way things have been always been done by bringing in a greater knowledge of digital. I think this is one way to bring in disruption and foster innovation in a large company and I’m excited to hear about more ways. “

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About Lauren Cucinotta

Lauren builds global communities around big ideas, and brings great ideas to life through the coolest new media strategies she can learn and find. She is currently Director of Community at Decoded, bringing digital transformation to companies around the world. Previously, she was Head of Community Engagement for TEDx at TED, where she helped shape the strategy of a program that launched over 10,000 TED-like events in over 150 countries. Because of that, she has a couch to sleep on in almost every country in the world, but she prefers standing on a surfboard. You can find Lauren on Twitter @lcucinotta.

16 Sessions At SMW New York That Marketers Will Love

Marketers attending Social Media Week New York this month will hear from industry leaders and brands spanning the marketing, advertising, and media world. You’ll hear from organizations such as General Electric, Shutterstock, The New York Times, BuzzFeed, Vimeo, Hootsuite, Medium, Barbarian Group, and more. Whether you’re attending each day with a few breaks at the co-working tables, or stopping by for a morning or afternoon, here are 16 sessions you should bookmark right now.

1. MEASURING ATTENTION AND INTENTION, WITH THE NEW YORK TIMES

Tue, Feb 24 – 10:45 AM – 12:00 PM
With the rise of video and native advertising, combined with social distribution, digital advertising has blossomed into a method to capture attention.

2. FROM FANS TO ADVOCATES: HOW TO BUILD COMMUNITY AND GROW #BRANDLOVE

Tue, Feb 24 – 1:30 PM – 2:30 PM
Join Hootsuite for an interactive session discussing the best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.

3. CREATING VIDEO CONTENT FOR HOW IT’S CONSUMED

Tue, Feb 24 – 2:30 PM – 3:45 PM
Jonathan Perelman, BuzzFeed Motion Picture’s Vice President examines the evolution of media and how new innovations in distribution technologies have changed how it’s consumed, we’ll dive into the science behind creating shareable content for the social web.

4. SWIPE RIGHT: WHAT CAN TINDER TEACH BRANDS

Tue, Feb 24 – 5:00 PM – 6:00 PM
Peer through the window into the microcosm of human behavior that exists behind the walls of online and mobile dating services, and ultimately reveal how marketers can connect with their audiences in a more meaningful way.

5. WHAT’S THE DIFFERENCE BETWEEN SOCIAL MARKETING AND SOCIAL PR?

Wed, Feb 25 – 10:45 AM – 12:00 PM
There’s a clear-cut difference between social marketing and social PR. Unfortunately, the majority of brands are overlooking the business value of the former and focusing too much on the latter.

6. THE 10 RULES OF AN OPEN BRAND: EVOLVING WITH YOUR CUSTOMERS AND INDUSTRY

Wed, Feb 25 – 12:30 PM – 1:30 PM
This presentation provides guidelines for companies to use in establishing themselves as an open business; one that can build meaningful relationships with peers and consumers, and adapt and thrive when faced with change.

7. IS SOCIAL MEDIA JUST MEDIA? THE FUTURE OF PAID, EARNED AND CONTENT

Wed, Feb 25 – 2:30 PM – 3:45 PM
For brands, is there such a thing as earned media now, or has paid media taken over social media? Will content marketing continue to thrive even as social platforms demand more paid budgets? In 2015 and beyond, how social can media be?

8. NETWORKS OF INFLUENCE: HOSTED BY TRANSLATION, ELITE DAILY, AND CRIMSON HEXAGON

Wed, Feb 25 – 4:30 PM – 5:45 PM
This event will target advertisers and marketers who seek to spread messages, ideas, and products to the upwardly mobile, millennial consumer. In this session we will uncover how brands can tap into the dynamic of this coveted audience and benefit from the network of influence.

9. FOSTERING SELF-DISRUPTION, COLLABORATION AND INNOVATION AT LARGE COMPANIES

Thu, Feb 26 – 9:00 AM – 10:00 AM
Executives are realizing they need new methods for approaching innovation, internal collaboration, and creating opportunities for disruption. This discussion will feature a roundtable of leaders looking to affect change within their large organization, along with entrepreneurs that are seeking insight and direction post-acquisition.

10. TAKE COMMAND OF YOUR DATA: HOW TO STRATEGICALLY USE SOCIAL LISTENING IN BUSINESS

Thu, Feb 26 – 10:30 AM – 12:30 PM
Advanced analytics and insights have now equipped brands with a ‘sixth sense’ of the online landscape, driving businesses toward a new level of social intelligence. Listeners will walk away with an in depth understanding of not only how social listening and intelligence can reinvent business, but also how the landscape is quickly evolving.

11. A FIRESIDE CHAT WITH B. BONIN BOUGH OF MONDELÉZ

Thu, Feb 26 – 12:30 PM – 1:30 PM
Join B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, for a discussion on the evolving relationship between artists and brands.

12. USER GENERATED CONTENT: THE ULTIMATE HUMAN CONTENT CONNECTIVITY

Thu, Feb 26 – 2:45 PM – 4:00 PM
From crowd-sourced contests and event social media walls, to compensated word of mouth endorsements and use of user reviews and comment sections for UGC campaigns, you’ll walk away with new ideas, best practice advice and also some legal “watch-outs” that anyone considering a UGC campaign should keep in mind.

13. RETURN OF THE PODCAST WITH ALEX BLUMBERG, FOUNDER AND CEO OF GIMLET MEDIA, AND ANDREW McLAUGHLIN, PARTNER AT BETAWORKS AND CEO OF DIGG

Thu, Feb 26 – 4:30 PM – 5:30 PM
Join Alex Blumberg, award-winning reporter and producer for This American Life; co-host of NPR’s Planet Money; and founder and CEO of Gimlet Media, for a discussion on the rising popularity of podcasts, technology’s influence on the future of audio content distribution, and also what he has learned on the journey of a startup from idea to execution.

14. STORYTELLING WITH VINE: HOW TO CREATE SHORT VIDEOS THAT PEOPLE REMEMBER

Fri, Feb 27 – 11:00 AM – 12:00 PM
Today, storytellers are finding increasingly imaginative ways to share their ideas with interactive and visual elements, bringing their messages to life. This masterclass will explore storytelling techniques using Vine, specifically how to create short form videos that people remember.

15. SOCIAL STORYTELLING AND THE HUMAN CONNECTION: PROFESSIONAL STORYTELLERS ILLUSTRATE WHAT’S AT THE HEART OF CONNECTING TO YOUR AUDIENCE

Fri, Feb 27 – 2:00 PM – 3:00 PM
With the introduction of technology and social networks, the mediums may have changed, but the power of stories and their ability to draw people in remains the same. In this fun, interactive session, you will help dissect these stories, the elements that made them so engaging and how brands can apply these principles to make consumers a part of their story in a very real way.

16. SMW NYC OFFICIAL VIP CLOSING PARTY

Fri, Feb 27 – 7:00 PM – 10:00 PM
To wrap up the 2014 edition Social Media Week organizers Crowdcentric and are hosting the Official Closing VIP Party in New York City. The Closing Party is by invitation only, however, if you wish to attend there are a limited number of Insider Passes still available, which grant you access to both the official Opening and Closing events.