The Third Metric: Beyond the Self

In preparation for The Third Metric’s upcoming event Thrive in New York, D.C. and Los Angeles, industry leaders attended a special session at NYC Social Media Week. A diverse selection of startups, including GitaSutra, BRB, Casper, Greatest, Headspace, DonorsChoose.org, and Fueled, discussed the opportunities and challenges that exist for emerging technologies to improve individual growth.

Juice bars and gym memberships saturated the self-improvement movement of the past. The Third Metric’s mission to “redefine success beyond money and power” is rapidly rising in our culture. This month’s TIME magazine cover story even features The Mindful Revolution. Francis Pedraza, co-founder and CEO of Everest, observed in a Huffington Post article that human’s “social need” for connection, as described by psychologist Abraham Maslow in the 1940’s, has been satisfied by our hyper-connected lifestyles. Indeed, Facebook, Twitter, and texting, have created instantaneous human connections. Pedraza asserted, “with less of our time taken up by basic survival, our need to improve ourselves will move from the back-burner to the front.”

Self-actualization is at the top of Maslow’s needs hierarchy pyramid. Today, basic self-actualized peak experiences appear in many forms, whether it’s running marathons, pursuing advanced degrees, or achieving a “personal best” in a hobby. This intense focus on the self sometimes manifests as ego validation, so it is crucial to understand the distinction between the two. Whatever the case may be, the CEO’s from wellness startups who attended Social Media Week New York last week offered solutions to get you there.

While some are compelled to disconnect from their electronic devices, others prefer to remain firmly connected. CEO of HeadSpace, Rich Pierson, cleverly coined the phrase, “plugging in to unplug.”  

HeadSpace is a free guided-meditation app that contains bite-sited pieces to foster meditation, starting with 10-minute sessions. Derrick Flanzaich, CEO of Greatist.com, a fitness, health and happiness start-up commented, “I firmly believe that never has wellness been more important- I think there is a reason HeadSpace is catching on and picking up steam; we are truly changing in the way we prioritize how we spend our day and how we value success.”

Still can’t bear the thought of cutting the cord? BRB (Be Right Back) was conceived when the founders went to dinner and realized everyone was looking at their phones. BRB is a virtual secretary that will inform others that you are not available — but will Be Right Back, of course. “There is a constant social pressure to be on the devices all the time,” co-owner, Noah Levy added.

The expansion of Maslow’s self-actualization concept in 1971 emphasized a move beyond the self to achieve the highest level of self-actualization. For those who are “just too busy,” social media now facilitates such a pursuit. For example, Donorschoose.org is a non-profit organization that helps teachers acquire materials for their classrooms. By utilizing technology, we can create a culture of service and gratitude. Margie Cadet shared, “technology has made it easier for people to give and engage… 1.3 million people have given to the site Donerschoose.org, and “50% have given to schools in a 20-mile radius from their homes.”

For those who choose to “unplug,” Rasanath Das, an ex-Wall Street executive turned full-time Yogi, practices an in-person approach to wellness at GitaSutra using the Bhagvad-Gita and Enneagram as psycho-spritual development tools for executives. Classes are personalized and include, “Excavating your Ego Type” among others. Das very humbly prescribes an actionable daily program of service and gratitude, “At the end of the day, if you can spare fifteen minutes, and take of stock of one act of kindness that you did or one lesson that you learned, even by observing someone, and see how it has affected your life and store it inwards, keep it with you, and carry it with you for the next day. It’s those small things that make a big difference.”

Today, I challenge you live the mission of The Third Metric by redefining your success beyond money and power by embracing its mantras of Well-Being, Wonder, Wisdom and Giving.

Allison Heaps is corporate wellness advocate living in New York. In her spare time, she practices yoga, runs marathons, and sings jazz. She is a master’s candidate at NYU with a concentration is organizational effectiveness. Contact her here.

Durex at Social Media Week: Connecting Couples With ‘Real Sex’ Conversations

Does your partner really know you? Do you tell each other what really turns you on, or what bedroom maneuvers you’ve always wanted to try? Chances are, you haven’t, and you’re not alone. As a nation, we shy away from real pillow-talk with our closest companion, preventing us from going further in the bedroom. Even with constant exposure to sexual content in pop culture and 24/7 access to porn, sex remains one of the most taboo topics of conversation amongst couples. Durex®, a global sexual wellbeing brand, believes everyone should have a healthy and emotionally fulfilling sex life and knows regular communication is key to having great sex. This year, the brand wants to rid the taboos around ‘sex talk’ by encouraging couples to initiate the conversation in the bedroom.

In line with this mission, Durex has created a hub of online tips and videos to help couples talk about sex and their relationships in a healthy way; from sharing what you want in bed to an online fantasy finder for couples to ‘sexplore’ with one another. Durex has also explored the role technology plays in communicating with our loved ones. Given social media has revolutionized how we access everything in our lives, it comes as no surprise that it has impacted and intruded upon our relationships. A recent survey by Durex found that while technology has us using our hands more than ever, all that smartphone tapping has overtaken real touch between couples . When asked what methods they most frequently use to talk to their partner, 77 percent answered using their smartphone, with only 19 percent regularly communicating through touch. Based on these findings, Durex challenged couples to turn off their phones and focus on turning on their partner over the Valentine’s Day Weekend by discovering the Language of Touch.

Building on this, Durex is partnering with Cindy Gallop, founder and CEO of MakeLoveNotPorn.com, to trigger this much-needed conversation at New York Social Media Week, on February 20, 2014. The afternoon session will explore topics including the future of the sex world and what it means for innovators and marketers. The session will also look at the ways that media and entertainment are propagating unrealistic portrayals of sex and how this negatively impacts society, and could be a barrier to real-sex conversations between couples. Representatives from these industries, including Aurore Trepo, Marketing Director for Durex, will discuss how everyone has a part to play in inspiring healthier representation of real sex in the media.

There is a lot to learn from the event itself, but also from our sponsor. Durex has repeatedly created sharable content with viral tendencies to trigger and inspire that all important conversation. To be part of the conversation with Durex and Cindy Gallop at SMW, register here and follow us @Durex_USA and www.facebook.com/durexUSA.

The Power of Connecting Offline: Scott Heiferman at SMW NYC

Few people have been as instrumental in using the Internet to enhance our ability to connect offline than Scott Heiferman, founder of Meetup. With over 50,000 Meetups being self-organized by millions of individuals around the globe, Scott’s helped people find communities that share what is important to them.

In NYC, it has led the way and provided the platform for the growth of the New York’s tech renaissance, in part by hosting NY Tech Meetup.

“Startups die of indigestion, not starvation. If you have a good idea and it’s a basic human need, then you should have the patience see it play out.”

The ability to connect offline and create meaningful relationships is inherently connected to our Future of Now global theme for 2014. It is an important part of finding resources and teams to develop ideas and products, as well as enabling new discoveries that can benefit society.

Earlier this year, the organization celebrated its 100 millionth RSVP. “One hundred million is a nice number but it only represents a few million people a month being active. We really want to see the world be a little different,” Scott has said.

With Scott’s passion of using tech to help people connect offline and his vision for the power of community, we can’t wait to hear what he has to say at SMW14.

Join us. Grab your pass now.