My Day as a Social Media Week Speaker

This is a guest post by SMW veteran Joyce Sullivan.

This is my 2nd year as a Social Media Week NYC speaker and attendee. After getting my feet wet last year curating and moderating a panel on the emerging world of social media for financial services, I thought I’d dive in again talking about Social Media Strategy for Financial Services.

We finished our setup work on Monday with our live event on Tuesday, Feb 14th – and yes, I wore red on stage for Valentines Day! The planning and prep paid off, as we had a full house at @NYITManagement Auditorium. We had good feedback in person, and via our Twitter feed using our hastag#SMWFinServ. If you missed us, and want to know about all the fun facts on how to do social media in the highly regulated financial services industry, this link’s for you!  We also Storified our tweets! You can also catch me on Livestream or on Twitter @JoyceMSullivan and @SocMediaFin.

My Day as a Social Media Week Attendee

With my SMW presentation complete, it was now time to enjoy the talks from the other side of the stage. I had a full day starting at Big Fuel bright and early listening to Rachel Stearne (whom I met in the elevator on the way up!). So great to hear what’s going on in the NYC digital space with Rachel at the helm as Chief Digital Officer for Mayor Mike Bloomberg. Free wifi in the parks is today a reality but just a beginning. It may be a bit longer before we have it on the subways, which Rachel mentioned was one of the biggest requests. However, the city will be providing lots of support for the NY Tech start up community. Rachel encouraged all to check out all the NYC Digital happenings.

As part of her first 90 days with the City, she created the Road Map for the Digital City outlining a path to build on New York City’s successes and establish it as the world’s top-ranked Digital City. They make it easy to keep up with these news making and news breaking innovators: @rachelsterne @edpilkington @nycgov @NYCDigital.

I had planned to head over to another venue but since I had a front row seat at Big Fuel (check out my pics of the stage!) I thought I’d hang a bit longer and see what’s going on with social TV. Yahoo! kicked off the event with Patrick Albano on stage introducing the next talented panel for Social Television: Opportunities for Broadcasters and Advertisers. I absolutely loved the Into Now app demoed by the sartorially resplendent Edwin Wong of Yahoo!.

Though I’m trying to stay neutral (for now!) with the upcoming 2012 US election, the talk by Edward O’Keefe of ABC News demoing their new OTUS News app they developed with Blue Fin Labs is a game changer. And for the finale we had Beth Reilly of Kraft Foods showcasing the success and fun of engaging their audience with their latest Cheesy Skillets Liquid Gold spots. Who would have thought Velveeta could get this much of a rise out of folks.. well, the Liquid Gold Blacksmith guy has a little bit to do with it!  Keep up with these app makers: @intonow and @OTUSNews and @kraftfoods.

Next up was my fave Joe Fernandez of Klout interviewed in front of a digital fireplace by Big Fuel CEO Jon Bond. I’ve been an early adopter of Klout and have watched them soar and swoop down – a bit – in the last few months. They continue to be the digital global influence leader. It was interesting to hear after the US, the next biggest countries for Klout are #2 Brazil and #3 Japan.

Joe told some inside tales about the handlers of the rich and famous coming to see him and asking why some other big star had a higher Klout score. For such a successful global influence disruptor, Joe is very down to earth and approachable. See what I mean: @JoeFernandez and catch Jon Bond at @JonBond57.

Time to walk around and check out the rest of the goings on at Big Fuel. Yummy (and free!) food from @wholefoodsNYC in the back was a good way to refuel. The charge stations throughout the floor gave me a chance to charge up my devices and meet others. As I turned around to say hello to the folks around me, I met @BeVisible, whom I have followed for the past year but had never met in person. Always great to meet old school in real life.

It was a double header day for Joe Fernandez who was also on the Global Influence panel. Along with Joe, we got an insightful and fun perspective on how this group influences their online community from Funk Flex aka @FunkMasterFlex, along with Brandon Evans of CrowdTap, moderated by Ben Luntz of Big Fuel. It was especially fun to have Funk and Joe sharing their views on how to be influential. Joe said he started following Funk right before this event to get to know him. This Livestream is definitely worth another listen. It’s on my replay list.

It was time to get some fresh air and check out another venue. I decided to go to a non-hub event to check out the ‘indie’ SMWNYC scene. I picked “Can We Tweet Yet, Social Media in Financial Services” hosted by Joanna Belbey of Actiance a few blocks away. It was a nice sized group and with a slide show, and some handouts, Joanna took the group through the ins and out of social media regulation in a clear and approachable manner.

This was great live theater; no livestream for this one, folks, though you can follow more of Joanna’s insights on twitter: @Belbey  and on BelbeyBlogs.

I wanted to also attend Email and Social Media up at Thomson Reuters taking place at the same time uptown. I had heard Wendi Caplan-Carroll of Constant Contact speak at other events and wanted to catch her latest insights. Next best thing?.. watch it on Livestream and find out what Fanbruary is all about! Great intro by Brady Hahn of Crowdcentic introducing Nick Hahn (any relation?), Wendy Caplan-CarrollNoel DescalziGabby Bernstein, and Josh Mendelsohn. So many great insights of how to use email marketing as part of social media to reach your target audience. Being authentic is key, and you can see all the insights here.

And my day is done! Being on the Social Media Week stage and watching the events on stage, are both exhilarating AND exhausting. Everyone have fun out there!


Joyce Sullivan is a recognized industry expert in social media networking through emerging social media networking tools. A financial services industry veteran, Joyce speaks frequently on the convergence of social media and the financial services industry. She’s been recognized for her social media networking expertise through seminars, and you can watch Joyce’s interview with CNBC anchor and journalist, Maria Bartiromo, on career reinvention and the use of social media networking on “Wall Street Journal Report with Maria Bartiromo.” Keep up with her online.

See You Thursday! A Guide to Day 4

We’re building up steam, so don’t lose energy now! The final two days are packed with some incredible speakers, which are still open for you to register. Not sure what options you have? We’d recommend checking these out.

9-9:30am at Big Fuel: The Guardian Interviews Gabe Zichermann

9-10am at Saatchi & Saatchi Wellness: Keynote: Jay Walker on To Change Faster, We Must Decide Better

9-11:30am at Thomson Reuters: Keynote: Douglas Rushkoff on When Change is Always On followed by Panel: Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements

9-11am at Hearst: Keynote: Elisa Camahort Page on Rewriting Keystroke by Keystroke followed by Panel: The Dawn of Companion TV

10-10:45am at Dominion Theater: A Conversation with Nick Jonas, moderated by Jason King

10-11am at Saatchi & Saatchi Wellness: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps

12-12:30pm at Big Fuel: Digital Fireside Chat: John Winsor on Connections 2.0

12-1pm at Ogilvy: We’re All Social Now: How B2B Marketers Can Get With the Conversation

12-2pm at Thomson Reuters: Weapons of Choice: The Design of Insurgency

12-2pm at Hearst: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed on the Future of Sharing followed by Panel: Creating Start-Ups Inside Traditional News Organizations

12-2pm at Ogilvy: Keynote: Rohit Bhargava on The Seductive Myth Of Brand Storytelling: Why Some Stories Work And Most Don’t

3-5pm at Thomson Reuters: Keynote: Jeremy Gilley, Founder of Peace One Day followed by Panel: Should we occupy Occupy Wall Street?

3-5pm at JWT: Harnessing the Power of Social Content for Advertisers

3-5pm at Big Fuel: Edial Dekker on The Rise of the New Sharing Economy followed by The Trust Economy

3-6pm at Saatchi & Saatchi Wellness: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

4:30-5:30pm at Hearst: In the Twitter Kitchen: A Cookie Bake-off

5-6pm at Edelman Worldwide: My Social TV App Thinks I’m My Dad: Privacy Issues In The Age of Convergence

6-8pm at JWT: How and Why We Share: The Seven Deadly Sins of Social Media

6:30-8pm at Saatchi & Saatchi Wellness: Networking Reception with Sanofi US Innovation Challenge

Enjoy the lineup and we’ll see you Thursday!

See You Wednesday! A Guide for Day 3

Day 3. It’s the middle of Social Media Week, and it’s only getting better. With 2 days down, we think these events might be the right fit to vary up your schedule for this week!

9-9:30am at Big Fuel: The Guardian Interviews with Rachel Sterne, Chief Digital Officer of NYC

9-11am at Hearst: Keynote: Chris Kaskie, President of Pitchfork Media followed by SoundCtrl’s Creating Music for the Social Web

9-11am at Birch Coffee: Get Bold! Creating a Social Business Agenda Coffee talk and Book Signing with Sandy Carter

10-10:45am at Saatchi & Saatchi Wellness: How We Did It: The Sanofi Open Innovation

11-12pm at Saatchi & Saatchi Wellness: Keynote: Dr. Pam Peeke on Rx for the Sitting Disease – Medicate with Movement

12-12:30pm at Big Fuel: Digital Fireside Chat: Joe Fernandez on Klout

12-2pm at Hearst: How Street Style Blogs Affect Retail and Design

12-2pm at Digitas: Social Media Week at Digitas — What’s Your Secret Weapon in Social: A Panel and Luncheon Discussion

1-2pm at Big Fuel: Global Influence

1:30-2:30pm at Thomson Reuters: Crowd Sourcing Human and Monetary Capital for Social Impact

1:30-2:30pm at Hearst: Reflecting on the 54th GRAMMY Awards – Digital Partnerships, Social Media and Innovation

3-4pm at Saatchi & Saatchi Wellness: The changing face of technology: Click Here For Beauty

3-4pm at Hearst: @HAHAHAHA: How to be funny in 140 characters or less

4-5:15pm at The Gerswhin Hotel: AgencyWare: Agency as maker

4:30-6:30pm at Thomson Reuters: Email and Social Media: The New Rules of Engagement

4:30-5:30pm at Hearst: The state of curation: An examination of the human element and the promise (and drawbacks) of algorithms

6-7pm at Thomson Reuters: The New Face of Social Good: How to Make Your Own Social Media Magic

6-8pm at JWT: A Quizzical Evening in Social Media

Make sure you swing by the Shoutlet Power Station to recharge your batteries and then end your day with a Happy Hour, courtesy of Big Fuel. See you Wednesday!

#SMW12: Event Guides! Small Business

We’re doing all that we can this week to help you optimize your #SMW12 experience. Having Constant Contact as our Small Business Sponsor has really challenged us to focus more in this area, so, if you’re a small business and want to grow larger– these events are for you.

Noon at Thomson Reuters: Don Tapscott on Re-Civilization: Empowering Change Through Collaboration followed by Interview: The Naked Corporation Revisited
3pm at Bloomberg: Keynote: Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations
4pm at IAB Lab: Does This Tweet Make My Brand Look Fat? New Realities of Social rEtailing
6pm at NYIT: Design For Collaboration

7:30am at Grand Hyatt Hotel: BtoB’s New York NetMarketing Breakfast
9:00am at JWT: Screw Earning Media and Start Earning Value
9:00am at Big Fuel: Guardian interview with Jalak Jobanputra
12pm at Bloomberg: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business
2:30pm at Big Fuel: Connecting Disruptive Business Models with Innovation in Business
4:30pm at Thomson Reuters: Supercharge your love for facebook marketing

Noon at Thomson Reuters: Consumer Engagement & Online Community in Social Media
1:30pm at Thomson Reuters: Crowd Sourcing Human and Monetary Capital for Social Impact
3:00pm at Bloomberg: Radical Collaboration & Entrepreneurship
4:30pm at Thomson Reuters: Email and Social Media: The New Rules of Engagement
6:30pm at NEW NYU Poly: Founder and CEO tells founding stories

12pm at Ogilvy: We’re All Social Now: Why B2B Marketers Can Get With the Conversation
3pm at Ogilvy: Social Commerce Is Here, Is Your Brand Ready?
4:00pm Webinar: Getting Started with Social Campaigns

10:30am at Hearst: Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms
12pm at JWT: How Brands Are Building Deep Connections with Professionals
3pm at Bloomberg: Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World followed by NYC’s Digital Growth through Public Private Sector Innovation: The Role of Government in Fostering NYC

In addition, Small Business Sponsor will be posting a 5-part series on our global blog on how you can improve marketing for your small business or nonprofit. Keep up with it over the next few weeks and learn more about their Regional Development Director for NYC.

Spotlight on Wendi Caplan-Carroll, Regional Development Director for NYC for Constant Contact

Yes, we talk our partners up, but that’s only because we learn something new from them every year. With all the emphasis that can be placed on Twitter, Facebook, videos and the like, we can often forget that online marketing must incorporate a very solid email component. And Constant Contact knows that better than anyone else. They have mastered the art of incorporating social and email- just look at our Facebook Page to see their new Social Campaigns tool (and win a Hub Pass!). To help, they set up regional offices, staffed with experts well-versed in the trends and resources in each area. So, we talked with Wendi Caplan-Carroll, Constant Contact’s Regional Development Director, and she shared some valuable insights not just about Constant Contact, but also about social campaigns for small businesses.

Carol, What seem to be NYC’s emerging trends in marketing and how is Constant Contact helping small businesses and non-profits better handle and adapt to them?
The emerging trends that affect the way small business and non profit marketing is done in NYC are not unlike those in any major city with lots of people who want to connect with each other online and offline and have found social media to be the ideal medium to do this.

People want to feel connected to the businesses they patronize and want to be sure they’re getting the best service and products at the best price. That is where social media plays a huge role in facilitating word of mouth whether it’s an online review site, re-Tweet or a thumbs up on Facebook.

Regardless of the volume of online or offline traffic, businesses and non profits can adapt to these trends by viewing interactions with customers as opportunities to engage and connect. If you view every customer interaction as an opportunity to build a lifetime customer relationship you’re already on the path to success.

What will Social Media Week attendees in NYC see from Constant Contact throughout the week?
The NYC attendees are in for some great presentations that were created with their specific organization’s needs in minds. Whether you’re a small business or non profit in NYC, attendees will learn some great tips and gain insight from networking and case studies that will enable them to immediately apply social media best practices to their business.

If you could pick one piece of advice to share with new businesses, what would it be?
Don’t view social media, email marketing and mobile marketing as separate entities. They’re complementary and when integrated, deliver fantastic results on your campaigns.

How is email marketing changing and what is the biggest need for small businesses and organizations in this area?
Since it’s so cost effective, email is one of the first marketing tactics that small businesses and organization use. However, the glut of email we all face every day makes it harder to get through to your target audience. This is why it’s important that your messages are focused on engaging and informing as opposed to marketing and selling.

In your experience, what techniques have been most effective in converging email marketing with social media tactics- and why is this important?
There have been lots of successful techniques and we hear about new ones all the time. Yet one that I find particularly successful is providing exclusive offers to your VIP customers. They don’t necessarily need to be the ones who spend the most money. They can also be those raving fans who direct their family and friends your way. When you thank them for supporting your business through special offers or events, you build even stronger goodwill with them.

The global theme for SMW 2012 is “Empowering Change through Collaboration.” How will Constant Contact be addressing this is its sessions?
In NYC, Constant Contact’s sessions will address the specific needs of the NYC organizations that are looking to do just that– empower change through collaboration. With Engagement Marketing as the platform, attendees will learn from Constant Contact and each other. By the time the week is over, they’ll be on their way to improving awareness and driving even greater results for their business.

We’re sure Wendi has piqued your interest, so hear more during SMWNYC from Constant Contact! Follow the conversation on Twitter with #SMWCC and catch them at these events:

Supercharging Your Love of Facebook Marketing on Tuesday, February 14 at 4:30-6:30pm
at our Social & Environmental Change Hub at Thomson Reuters.

Email and Social Media: The New Rules of Engagement on Wednesday, February 15 at 4:30-6:30pm at our Social & Environmental Change Hub at Thomson Reuters.

Getting Started with Social Campaigns on Thursday, February 16 at 4-4:45pm from the convenience of your computer.

Get ‘Em While They’re Hot- New Events Added!

With nearly 200 events here in NYC, keeping up with the schedule can be a daunting, yet fun task. And sometimes you need a little extra help. Since registration opened on January 17th, we’ve added a few gems that you won’t want to miss. Check out our list and let us know which new events you’re most excited for.

The Insidious Plot to Socialize the Enterprise reveals seven insights and experiences from never-seen interviews with top business leaders at global brands like Nestle, Ford, and American Express. Brought to you by our Global Supporting Sponsor, Ogilvy & Mather and follows a keynote from their Global Managing Director, John Bell. When? Monday, 2/13 at 9-11am at our Business & Innovation Hub at Bloomberg.

Keynote: Valerie Buckingham of Nokia followed by “Beyond Borders: Impact of Social Media in Global Economy” kicks off with Global Headline Sponsor Nokia’s Director of Brand Management, Valerie Buckingham. Her keynote address will be followed by an in-depth discussion of key trends, cultural behaviors and opportunities beyond American borders. When? Monday, 2/13 at 12-2pm at our Business & Innovation Hub at Bloomberg.

Introducing NYPL Labs: Making Collections Accessible Through Collaboration comes together to rethink what a public research library can be and do and how new tools can bring together communities. When? Monday, 2/13 at 12-2pm at the New York Public Library.

Ushering Your Company into the Social Media Age features the Queens Library as a case study to help organizations and businesses learn the basics of creating a social strategy. When? Tuesday, 2/14 at 2:30-4pm at the Queens Library in LIC.

Supercharging Your Facebook Marketing, led by our Small Business Sponsor, Constant Contact, will show small businesses and organizations how to maximize their Facebook marketing and combine it with your email marketing strategy. When? Tuesday, 2/14 4:30-6:30pm at our Social & Environmental Change Hub at Thomson Reuters.

Can Media Companies Get Social? has our global media partner FT looking at how media and publishing can jump into the digital and social world. When? Wednesday, 2/15 at 2:30-3:30pm at our Global Society Hub, Big Fuel.

Branding and Social Media: The Inseparable Duo, hosted at the SVA Branding Studio, marries branding and social media- and explains why you should too. When? Wednesday, 2/15 at 6:30-8pm.

Email and Social Media: The New Rules of Engagement, another session headed up by our Small Business Sponsor, Constant Contact, highlights the changes in email marketing and what small businesses need to know. When? Wednesday, 2/15 4:30-6:30pm at our Social & Environmental Change Hub at Thomson Reuters.

How can Advertising Self-Regulation Benefit Social Media and Marketing? brings representatives from the advertising industry’s self-regulatory forum to discuss must-know aspects for companies incorporating social platforms into their advertising campaigns and marketing strategies. When? Wednesday, 2/15 at 10-11:30am at IAB Ad Lab.

HackEDU- How Tech is Disrupting Education in Order to Save It asks the founders of SkillShare, General Assembly, Unigo, and Tutorspree just how is technology transforming the future of education. When? Wednesday, 2/15 at 7:30-8:30pm at General Assembly.

Crossing the Chasm: Healthcare Innovation Matchmaking Session dives into alternative sources of funding, featuring organizations who are sources of alternative funding and healthcare innovators receiving that funding. When? Thursday, 2/16 at 3-6pm at our Health & Wellness Hub at Saatchi & Saatchi Wellness.

Creative Diaries: Why You Should be Blogging in Some Way Shape or Form pools together a diverse group of bloggers using blogs successfully to supplement or even launch their careers. When? Thursday, 2/16 at 6:30-8:30pm at Getty Images.

Register now– as events are filling up fast! And if an event you’re dying to get into is already full, there is still one other option! Don’t forget this year, for the first time, we’re offering all-access passes to either individual Hubs or to all Hubs.